December 17, 2021
A restaurant customer loyalty program or rewards program is a customer retention strategy that motivates customers to continue purchasing.
December 15, 2021
Every one of us loves to eat delicious food. Facebook reports 1.6 billion active users every day, and that turns out Facebook is the right platform for restaurants to market their restaurant services. If you are still not registered on Facebook, make your move now. Want to know about the advantages of online restaurant marketing on Facebook? Let us check out the new Facebook restaurant marketing strategies to grow your customer base. How To Make Facebook Marketing Successful And Engage Your Users? If you think engaging customers with interesting information on Facebook is a complicated task, in reality, that is not true. As per statistics, Facebook images and videos highly engage the customers with increased click-through rate and sales. On average, every user checks Facebook at least 8 times per day, so restaurateurs must prepare a highly engaging post to attract more customers. Share Mouth-Watering Pictures of Dishes Attractive mouth-watering images will bring more customers on a regular basis. It might be a weekday start, but customers plan for dinner from Friday afternoon itself, and restaurants can suggest customers with the pictures of menu items. Restaurateurs must keep a camera ready to shoot whenever the chef prepares a unique recipe. Customers view the shared images of the restaurant and remember them for a longer period. Taking a photograph of food items does not require an expensive camera or photoshop knowledge. Nowadays, even a smartphone is enough to take quality pictures to reach more customers. Restaurateurs can use filters and other picture tool apps to create unforgettable pictures of menu items. Make Use Of Hashtags Restauranteurs must make use of relevant hashtags that perfectly describe the restaurant's food and brand. Not using proper hashtags will make the marketing efforts fail even though you share a gorgeous image. +Facebook targeting for restaurants can use food hashtags such as #pizza or # tapas or #wine to attract more food lovers by seeing their favorite food hashtag. Restaurants can utilize trending hashtags like #veganfood or # vegetarian or #treatyoself or #farmfood or #indianfood to advertise the restaurant based on the demographic information. Post Your Ads At The Right Times A well-known fact is that one size does not fit all, similar to the different strategic implementations for various marketing platforms, to succeed in your efforts. Marketing experts recommend sharing the promotional posts between 1 pm to 3 pm in the mid of the week. The best time to share a post on Twitter is 1 pm on Fridays, and on Instagram, the highest post engagement is between 7 pm and 9 pm. Feature Your Employee Talent In recent days robotic customer service and self-driving cars eliminate the human presence. Restaurants can post the best performing employees with their smiling face pictures that connect with the customer and identify the staff easily. That does not mean every restaurant must post a picture of a waitress serving the customer. Preferably restaurants can show off the chef with his secret recipe that adds a personal touch to the post. Rewarding employees will make the customers understand the standard and qualities preserved in the restaurant. Speak About How You Shop Having a conversation with restaurant staff to know about ingredients to pick from the local market is an incredible way to boost the quality of the food to serve the customers and the purchase from local farm owners. Take snaps of cracked fruits, veggies to show the ripeness or the freshness of the restaurant food and share with the customers. Respond To The Messages Customers always have a bundle of questions about your restaurant, whether you serve organic fruits or your restaurant offers fruit-based ice creams and a lot more on seeing your Facebook posts. Facebook marketing strategy for restaurants enforces to stay attentive towards social media accompanied by the immediate response to the Facebook customer messages that makes them feel personal care offered by the restaurant. Engage Yourself With Live If You See Something Cool A carefully polished and curated content to develop a specific image makes the people sick to listen to it, and for this reason, restaurants need to go live when some cool thing happens or an awesome moment or a trip or a song to share with customers, where people may love to see. Create An Exciting Menu To Support Facebook Marketing One of the best facebook restaurant ads strategies is to create a menu profile that saves them time and frustration of the customers. No one is ready to browse through hundreds of menu lists and their photos by the time customers might search for another restaurant to have their dinner. Restaurants can add a menu to Facebook by uploading a pdf file to the menu. Navigate to the newsfeed and the left side panel of the page under about click add a menu to upload image or pdf file. After upload completion, click confirm to view the menu. Now your online customer can know what your restaurant offers, especially to the customers, and how you differ from the competitors. 2. Responding To Reviews Is Key To Facebook Marketing Success. About 60% of customers read restaurant reviews before having their dinner, and if your restaurant has no reviews, then customers suspect it is really worth moving in. A newly opened restaurant will not have reviews, bu-t that does not mean you can compromise easily. The best way to get something from others is to ask for it, and most people forget to post a review. A Restauranteur must build their Facebook review section by thanking the customer for visiting the restaurant and invite them to provide reviews. Restaurants will not get a positive review every time, and the negative review will make them learn from the mistakes. Always approach the reviews with a positive attitude and not too personal. Even though it is unfair, criticism handles them professionally, which helps you find a better future. A calm and balanced approach to the Facebook reviews improves the trust over the restaurant and the care taken for the individual restaurant experience. Similar to the quotes, you can’t have the fruit without the roots. 3. Promote Your Restaurant's Facebook Page Through An Effective Ad Campaign Restaurateurs are often confused in selecting the best method of how to market a restaurant on Facebook. But Facebook understands more about the users exceeding the expectation, and the best part is that Facebook offers knowledge at a low cost. A precisely targeted advertisement promotes the restaurant business to the right set of people who wish to view the advertisements. Location-Based Targeting Facebook targeting for restaurants first focuses on the targeting options to ensure that the advertisements reach the right set of people. For instance, if a restaurant does not wish to show ads to Australia, you can eliminate the marketing efforts, and for this reason, configure location targeting by specifying the restaurant zip code in Facebook’s Ad Manager platform. 2. Target People Most Likely To Dine With You Restaurant owners always think that the people nearby the restaurant location will refer to place the order with their restaurant. But that’s not the true scenario forever, and this puts a necessity on restaurants to focus on targeting people. Location targeting concentrates on three categories such as demographics, interests, and behaviors. Facebook lets restaurants target the ads based on age, user preferences, sex, and interests. For example, restaurants can offer grilled chicken at half price for a couple of entries with a drink, encouraging the target audience to be happy. You might have remembered the interest checkbox filled out during the registration process. Facebook algorithms analyze the user interest and click performed by the user to support the restaurant owners to identify the interested customers for a particular ad. 3. Reach New Audiences With Lookalike Audiences Facebook targeting for restaurants offers a great option to expand reachability through a lookalike audience. When a restaurant needs to send more than 1000 emails, restaurants can target the customers with Facebook lookalike marketing. Restaurants can upload 1000 customer email addresses into Facebook that defines the restaurant customer base to Facebook. By now, Facebook understands the restaurant preferences and looks for a similar type of audience by offering friend suggestions to connect with your restaurant. Administrate your lookalike audience on Facebook by following the steps. Go to Audiences and click the Create Audience dropdown by selecting the source.Select country to find similar users.Set the audience size through the slider.Click create the audience. Facebook will take 24 hours to create a LookAlike audience to gain worthy users. 4. Attract Customers With An Engaging Atmosphere Latest reports claim that 25% of restaurants failed as customers don’t feel the atmosphere is best to dine in. A negative atmosphere spoils the customer's mood, and customers never recommend the restaurant to their friends even though restaurants serve delicious food with exceptional customer service. It is not essential that every time you post the food item or drinks, you can even showcase the sexy space to tempt the customers to see the fabulous atmosphere. 6. Use Remarketing Strategy When a user views a restaurant advertisement, then decides to place an order, such that an advertisement contains 7 to 13 touchpoints of the brand. Remarketing brings the customers to your restaurant door by re-engaging their daily basis. Check your Facebook profile to find the people who have visited your restaurant profile and remarket the promotional ads to those users. 6. Create Fun Free Events To Entice New Customers About 99.9% of customers love to have free stuff, food, and drinks wholeheartedly. Facebook marketing strategy for restaurants transforms as a pretty sweet combo when accompanied with fun events, theme nights, or seasonal offers. This approach helps to connect with the new customers and understand the restaurant's features. Restaurants can create a themed background for valentine’s day, or mother’s day, or children’s day with colorful lights, and free entrance will guarantee to fill your restaurant cash counters. Make Your Final Move Now! Facebook advertising algorithms have undergone extensive changes over recent days, and it's essential to understand all these factors to improve customer engagement towards the restaurant post. Instead of simply posting the restaurant image, restauranteurs must optimize the restaurant's Facebook business page, links, photos, and videos. Whether you are a Facebook marketer running a campaign or a new user to Facebook marketing strategy for restaurants, check out the Facebook marketing strategies to promote your restaurant business.
December 1, 2021
In any restaurant, inventory is the foundation. However, most restaurant owners struggle to implement inventory management. Restaurant inventory tracks down the raw materials used for the recipe preparation. Your long-term goals are easily achievable by managing day-to-day operations. Integrate your restaurant with an online ordering system to control the stock flow. When your restaurant grows, then restaurant inventory management becomes a crucial part. A survey reports that 10% of food wasted before the customer plates- which means 10% revenue ends up in loss. And this can happen in your restaurant also. Let us start exploring the restaurant inventory management techniques. What Is Restaurant Inventory Management? Restaurant food inventory control becomes a vital element. Restaurant owners often look for ways to prevent loss. In recent days, people talk more about the restaurant inventory system. It is because you need to know what you lose and gain in your restaurant. Inventory tracking records what your restaurant receives, and supplies to the customer. Now measuring restaurant profitability is no more a big challenge. You take full control of whether restaurant staff effectively handles raw materials. Keeping track of the inventory enables quick reordering than the usual procedures. And that’s why you need to know about inventory management. Few areas that cause loss need restaurateur attention. For instance, kitchen staff mistakes or accidental spillage or theft will end up in loss. If you stick to the logic that every ounce of raw material reaches the customer plate, then that’s not the truth. Why Is Restaurant Food Inventory Management Important? Inventory management turns out tedious for the majority of restaurant owners. But restaurants consider inventory management for its indefinite profits. Every restaurant owner wishes to get maximum profit. But that is easily achievable by optimizing food costs. Inventory management data reports assist you in planning the menu and managing expenses. You will never face an over or under-ordering situation in a restaurant. Just try online ordering systems to check the current stock status and reorder. The inventory management system captures the stock discrepancies to fix food costs. Assign staff and any wastage is accountable by the particular restaurant staff. Restaurant Inventory Management Best Practices Restaurant Inventory System Terminologies Food Cost Percentage - This parameter gives the dish preparation price with ingredients divided by the menu price. Generally, experts suggest the food cost percentage ranging between 28 to 35%. Even though there may be fluctuations due to the delay of the supplier goods or any other issues. Anyhow, the restaurants must maintain the percentage to move through the progressive graph. Variance - Variance gives the difference between the theoretical and the actual usage of raw material costs. For instance, theoretically, a food value is 600. But the inventory reports 1000 rupees spent on the dish. So the variance is 1000-600 = 400. The average variance for the restaurant is set to 2 to 5%. Sitting Inventory - It gives the current stock amount residing in the restaurant. You can specify the sitting inventory in terms of dollars or quantity. Maintain consistency in the measurement unit types. Waste - Every restauranteur wishes to avoid a loss of either spoiled food or improperly prepared food. Food wastage is categorized into two types: pre-consumer waste and post-consumer waste. Food tossed out before it reaches the customer comes under the pre-consumer waste. Post-consumer waste is food unconsumed by the customer after they receive the food. Find out the better techniques to decrease the pre-consumer part. Inventory Turnover Ratio - It is the rate at which stock is utilized in the inventory over the time period. Every year inventory turnover ratio is measured. Inventory turnover ratio = average beginning/average ending. Costs of goods sold (COGS) - COGS gives charges of the food preparation offered to the customer. Record inventory levels at the start and end of the given time limit. You can also include the additional inventory purchase charges. COGS relates to the goods depletion over the specified period. COGS = Beginning inventory + purchased inventory cost – final inventory Par level – This parameter gives the minimum inventory level that matches customer demand. In this way, you can eliminate unnecessary waste. Inventory par level = Weekly inventory charges + stock usage / Number of food deliveries per week. Depletion - The product charges used over a specific period. You can calculate this value either weekly or monthly. Usage - The usage of the stock gives how long the stock item lasts based on the restaurant usage. Usage = Siting inventory / Average depletion over the specified time. For instance, a restaurant uses 25 liters of oil and 12 liters of oil used every week. It shows 25 liters of oil for one month. Catchweight – Unprocessed foods purchased inappropriate weights or catch weights. For example, meats purchased in pounds every week charged varying either high or low. catchweight can highly affect inventory management. So you need to take care of expense records. Recipes - It gives the ingredient amount used in the recipe by the restaurant staff. Recipe Cost Management - Standardized recipes help in the effective usage of inventory. Ask the chef to prepare a list of ingredients and quantity of day-to-day usage. When the recipe changes, the purchase of ingredients and quantity also varies a lot. So keep your recipe list updated. Implement FIFO Approach One of the inventory management best practices is the FIFO approach. The FIFO method ensures that no ingredient spoiled anymore. On purchasing the new stock to the inventory, move the older raw materials to the front. So that the chef uses the old elements and then opens the new raw materials for the food preparation. Label the stock containers with the date of opening. Instruct the employees to use the new ingredients after finishing the older items. If your restaurant is always flooded with stock materials. Labeling the stock materials would help you a lot. Also, instruct your employees to consistently monitor the stock over time. Implement the FIFO policy in the dry storage areas, shelves, and coolers. This way it reduces food wastage. It is also essential to check the expired items and remove them from inventory. As using expired items by mistake may affect your brand reputation. Above all, there are a few things that you need to consider: Check the item remains tasty and fresh upon the serving.Fix the storage limit based on the weekly or monthly sales.See to that the food item is not overcooked or undercooked.Set up a conservative purchase plan for perishable items.Have an eye over raw materials not used and update the storage quantity for every item in the inventory.Always fix to the highest quality standard of stock items. Food quality compels customers to return to the restaurant. Stock Monitoring Process the fresh stock orders by checking the stock of the inventory. Online ordering software tracks down stock on every restaurant opening and closing day. Balance stock is automatically notified by verifying the physical stock present in the inventory. Stock variance is another important factor that needs consideration. Variance is the remaining physical stock against the orders through the ordering app. If the variance ranges from 2 to 5 % then it is acceptable as only items wasted range from a few items. Exceeding 5% shows more stock items wasted or theft of stock items needs a close look of a restaurateur. Manage Food Waste Inventory management best practices recommend preparing an inventory list. Now you know about ingredients and supply quantities used in the restaurant. The food wastage sheet gives the inventory elements that do not account for sales. Wastage sheet offers a better solution for ingredients lost in the restaurant. For example, the food wastage sheet shows excessively spoiled vegetables. And restaurant owners need to take action to reduce the purchase of vegetables. Food wastage may result in wrong order processing, or the chef may try new recipes. Share the wastage sheet with the restaurant staff regularly. So that your employees can understand the problem and resolve it in the future. If you have leftover excess ingredients, use them in the existing dishes to avoid wastage. Administrate Your Recipes And Pricing You can control food costs by mapping recipes to the online food ordering software. The recipe cost gives the ingredient purchase cost and preparation cost. Moreover, it controls the portion size offered to the customers. Manual calculation of the recipe cost usually results in an error and consumes more time. Restaurant owners have an idea to find the usage and yield of the raw material of the recipe. But if you want to track the items, aligning with the inventory is a bit tough. A food ordering app offers automatic inventory tracking. You can profit gained by the menu item. A chef will specify the standard amount of each ingredient for a recipe. The inventory management system gives how many days the stock will exist to run the restaurant. And now you know when to place reordering of the raw materials. Generally, the food preparation cost ranges 30% of the menu price offered to the customer. Knowing about menu pricing becomes essential to move towards a profit pathway. Keep Track Of Raw Materials Restaurant food inventory becomes an unavoidable factor all over the food industry. As a restaurant owner, you always wish to eliminate food wastage. But this is easily possible with restaurant management software. Manage your stocks effectively by following a few tips. Purchase the perishable stock elements at the minimum to avoid wastage. Prepare smart menu design by using the season’s special fruits and vegetables. Follow this approach to attract customers who look for new menu items. Assure that the older items are utilized first following a FIFO approach. Newly purchased items used only when the previous stock elements are over. Connect your restaurant with an online ordering system to receive reordering notifications. You can set a reorder level for each ingredient in the inventory. Whenever the stock is below reordered level, the restaurateur receives the reorder notification. Now restaurants can place the orders in advance. No more running out of stock during working hours. Set Up A Regular Schedule Always set up regular monitoring of stock. Now you know the ingredient amount and supplies used in the restaurant. For instance, you can check the perishable daily basis. Check non-perishables or bulk items once or twice a week. Irregular inventory measurement gives the wrong values of COGS, usage, and turnover ratio. When you start practicing, you can visualize the changes in the menu and orders. Train Your Staff Members You can have a small team for inventory management, and the rest of the employees can do their tasks. Train your restaurant staff to handle the inventory problems. Make them understand that they should have an eye over the variance and check stock. Transform the restaurant staff into tech-savvy people. As the online ordering system automatically provides inventory tracking. Since the restaurant staff mostly deal with ingredients and raw materials. Restaurateurs must take care of pre-consumer waste. Instruct them to record the rotten food or discarded food of order errors. Make Use Of Smart Forecast Tools Restaurant inventory management software maintains the day-to-day accounting and inventory operations. A special benefit of an online ordering system is smart data-driven reports. The food ordering app regulates the inventory process, reordering, and sales forecast. Purchasing the stock items at the right time reduces food wastage and menu prices. Maintaining The Shelf Life Of Goods Inventory management best practices incorporate a vital element of shelf-life management. Every item in inventory has a specified life duration. Other than rice which lasts for years, few vegetables or fruits may spoil within a week. Perishables need effective management to extend their shelf life. You can label the duration of stock usage, enabling the chef to use the items before it's spoiled. At times you may have slow sales, and the stock items remain unused. Make a note of it and specify the reason for unused raw materials. Reports And Analytics Managing restaurant inventory effectively includes reporting and analytics essential for successful restaurant operations. Insights of the reports streamline the budget and purchase of inventory items. Thus the reports save your time and offer accurate levels of the stock. You can forecast and plan for the stock based on the sales reports and analytics. The stock sale reports offer the profit and loss of the restaurant business. Inventory reports help you- Analyzing the inventory trends helps in deciding the menu of the restaurant. Detailed reports contain how far the stock lasts based on daily usage. With the reports, you come to know the day-to-day ingredients used in the restaurant. Maintain an accurate list of stock and supplies in daily or weekly usage. Online ordering systems offer unique features of stock and inventory management. Opening a new restaurant, you need to know the checklist of restaurants. Check the restaurant sales daily or weekly to align with goals. You can bring changes to your restaurant kitchen and the inventory every minute of the day. The timely menu adjustments will help you plan your inventory better. In this way, your provisions arrive on time at the restaurant. Make The Right Investments In Technology The current restaurant competitive world requires frequent technological upgradation. Restaurant owners face major challenges in data analysis and tracking. Are you fed up with monitoring the inventory manually? Just try online ordering software that allows you to direct access inventory management. Now you can figure out the variances and find out the reason for the loss. Conclusion Restaurant revenue generation is directly connected with effective restaurant inventory functionality. Restaurant inventory management system insights offer comprehensive control over the accounting and operations. Cloud-based ordering app provides updated information on stock, reorder, and food price. If you wish to know more about inventory management techniques, schedule a free demo with us.
November 25, 2021
With more and more people looking for convenient eating options, the demand for food delivery rises. The increasing needs of restaurants have led them to use third-party aggregator services. Across the globe, the revenue generated by online food delivery has reached around 134 Euro Billion Dollars in 2021, which is an 11% increase from the previous year. Nowadays, customers getting to know about classified offers has led to increasing customer expectations. Thus, restaurateurs have to think about 30% of their earning profit spent over third-party aggregators. How Does The Food Aggregator Model Work? No two platforms work in the same functionality, and thus, no third-party aggregator platforms work in the same manner, but these platforms function with the single goal to increase the number of customers to place orders over the restaurant. So how do these platforms achieve it? Food aggregators allow multi-restaurants to make use of the platform. Once they reach a high number of restaurants, third-party aggregators launch the app to the public. Food delivery aggregators offer great deals, free delivery, and discounts which triggers the customer interest to place orders repeatedly. The customer can happily avail of these unlimited benefits from the third-party aggregators, but it heavily affects the revenue generation of the restaurant end. Reasons Why Restaurants Are Moving Away From Food Aggregator Platforms Restaurateurs face unlimited problems due to the third-party aggregator apps usage, which urges the restaurant owners to choose the in-house food ordering app. Check out the major reasons why restaurants move away from third-party food delivery providers. High Commission Charges Many restaurants hook up with third-party aggregator service providers to promote their restaurants among the customers and increase sales through the platform. However, restaurants spend 10 to 12% of their revenue on commissions and third-party service providers. At the same time, customers also spend high charges for the food delivery whereby third-party aggregators take 30% of their bill amount for every order. Changes In Menu Not Reflected In The Third-Party App Restaurants often change menu, price, offers, and discounts, but these changes are not reflected instantly over the third-party aggregator online menus. Whenever a restaurant needs to make a change in the menu it has to place a call to the third-party delivery service provider, which is a major drawback of the system. No Order Processing On Restaurant Closed Days At certain times customers notice the delay in the food delivery and then try to contact the restaurant through the third-party aggregator platforms. But the customer will not get any response from the restaurant. Now the customer approaches the third-party app providers, and these people will respond as such they will resolve the issue. After one hour, the customer cancels the order and receives the refund of the order amount, which is a great loss to the restaurant due to the non-coordinated activities of the third-party aggregator service providers. In a few cases, restaurants may announce offers for holidays in advance, but the customers receive the updated offer information late unless the restaurants update the information along with the third-party food delivery service providers. Lack Of Restaurant Control The wrong order processing in the third-party portals creates major problems on the customer side, and they blame the restaurant for the flaws that occur in the food order or delivery process. For example, customers might order their favorite food from a restaurant, but the item availability time might exceed the time limit. At the same time, the third-party aggregator platform accepts the customer order. Thus restaurants lack control over the menu, ordering experience, and delivery process, which results in dissatisfied customers damaging the reputation and brand name of the restaurant. Poor Customer Relationship And Loyalty When the restaurants utilize third-party aggregators service, they don’t get direct access to the customer data, which affects the customer relationship with the restaurant. A survey reports that improved customer relationships increase loyal customers up to 5%, which increases sales up to 75%. Third-party food ordering service providers gather data of your restaurant, and they use this data to promote their brand instead of promoting the restaurants. Thus, when a restaurant depends on the service of third-party service providers, it directly affects the future marketing efforts and loyalty of the customer. Alternate Form Third-Party Aggregators For Restaurant Thus all these reasons push the restaurant owners to move away from the third-party aggregator's service. A branded and customized online ordering system with website ordering and mobile app ordering will help you achieve the sales targets as it streamlines the entire restaurant process activities. Summing up Every day more and more third-party solutions offer service to the customer and the restaurants, but it's time to take serious note of the problems raised in third-party apps. The majority of the restaurants have turned towards the in-house online ordering platform that helps them understand the customers, purchase patterns, and promote their business to the next level. Now the restaurants can gain 100% revenue without the commission charges of third-party aggregator apps.
November 10, 2021
The menu serves as the primary driving force that brings customers to the restaurant. Customers must satisfy with the payment the quality of food. The restaurant's profitability greatly depends on the menu pricing. Let us know about the pricing strategies that guide restaurants to fix better prices. What Is Menu Pricing? Menu pricing is the source of restaurant revenue. It impacts the fund investment in utilities, labor, and the restaurant business progression. Fix menu price based on various factors such as brand value in the market, competitor price value. The demand for the brand and the unique selling proposition (USP)-* may rise or reduce menu prices.- Restaurant Menu Pricing Strategies to Increase Profits Now let us have a fresh look at the various restaurant menu pricing strategies. Menu Price Based On The Restaurant Type Fix menu pricing based on the raw material price values, labor, and wages. You can also add regular maintenance charges and other hidden expenses. Gross margin value calculation gives the difference between menu price and dish price. Menu price includes food cost, labor charges, and overhead charges. Calculate Gross Margin Value with a simple formula as: GMV= (Total Revenue- Cost of sold food)/Revenue GMV value varies based on fine dining or casual dining, or a quick-service restaurant type. A quick-service restaurant does not spend much on infrastructure or customer service. So the GMV value ranges around 45%, whereas in fine dining, the GMV value ranges over 75%, and for casual dining, it's 55%. Cost-Effective Pricing Analyze the local competitor price value and set the prices for menus. You can assign the menu price value in three driven methods. Change the menu price the same as that of the competitor's menu price. This type of menu pricing survives your restaurant brand in the competitive market. Set your restaurant menu prices lower than the competitors. This works well for casual restaurants and customers who look for price bargains. Being graded as a high-quality restaurant, you get a chance to attract fine diners. It is necessary to set a high price to maintain the impression. Demand-Driven Pricing Method Restaurateurs can raise menu prices if the demand for menu items is high. An attractive restaurant background with delightful recipes entices the customers. It offers a better chance to increase the menu prices. The food demand rises when the customers feel the restaurant offers delicious food. Food items are priced high in heavily crowded places like amusement parks and airports. However, the customer won’t have a second option to go to any other restaurant. Practice Portion Control Method The majority of restaurants have enjoyed the big bang profit with practice portion control. Restaurant chefs decide each ingredient amount used in the dish preparation. By then this restricts the quantity allotted for one serving. For example, in chicken noodles, the chef allocates 8 chicken pieces. So the noodles will not contain more or less than the chicken count before it leaves the kitchen. Dry and fresh ingredients, fruits, vegetables used in a dish weighed before usage. In this way, the portion control of a menu is implemented in all aspects. Portion control helps control the usage of expensive ingredients. Moreover, it saves labor charges and food wastage. Increase The Charges For Different Cuisines Suppose if your restaurant offers Mexican food, then tag the food item with a premium rate. A customer often checks out the premium price of the menu. And he feels that he can expect a fine dining experience in that particular restaurant. A specially prepared food provided at an economical price won't excite the customers. Sell Your Menu on Social Media Social media attracts new customers with authentic pictures of your restaurant. Post the food and beverages discounts instantly to the social media page. But few things that affect your social media marketing are: Advertising low-quality restaurant photos. Untrained staff members with poor knowledge of` online restaurant ordering. Promoting the popular items of the restaurant at the wrong customer viewing time. Thus the marketing over the social media platforms should eliminate a blindfold approach. It depletes the restaurant's profit. Blog: Benefits of SaaS-based online food ordering system Fix The Right Price For The Right Quantity The major mistake committed by the restaurateurs is either to charge the menu items high or too low. High-priced menu items make the customer stay away from the restaurant. Menu items with too low value will test the profit margin value. So it is essential to offer the right portion of food items for the right charge. Offering a large quantity with high charges will not entertain the new customers. People will not be unaware of the menu item.To withstand the competitive market, offer less quantity food with low charges. But the customer views less quantity as a drawback which results in failure.Finally, the high-priced menu item for less quantity may disappoint the customers. As they might feel the food quantity is too low compared to the charge, they pay for the restaurant. Thus, offer a decent quantity of the food item at a reasonable price. Now you earn the good hearts of satisfied customers. Make Use of Relative Pricing Design a menu list with the high-profit items placed next to the expensive dishes. On viewing this, the customers are likely to choose the cheap item. For example, french fries of 60 rupees printed next to the chilly cheese of 150 rupees. Customers will choose french fries by looking at the price. This menu order placement induces the customer to choose french fries. Thus the customer will place repetitive orders, and it will earn you unlimited profit. Use Complimentary Item Pricing Increase restaurant sales with complimentary item discounts and offers. For example, a customer may order a medium size pizza worth 220/320 rupees. At the same time, he may not prefer to order french fries worth 90/120 rupees. But you can offer both the items as a combo offer for 300 rupees. It is a cost-effective deal for the customer to pick the offer. Penetration Pricing In the initial stages, the restaurant offers food at low prices. After a few days, the restaurant then gradually increases prices. But this gains only limited or zero profit during the start of the business. Even a free sample motivates the customer to place the order. Free samples increase customer loyalty. When your restaurant needs a perfect branding approach, penetration pricing offers the most. You can earn a handsome profit than the competitors as the charges tend to be lower than anybody else. Blog: 10 restaurant loyalty program ideas to promote your business in 2021 Have A Chef Special In Each Section Every restaurant will have a chef's special and secret dish. With no wonder, it remains the dinner's choice as the exclusive item. The chef’s special dish is a collaborative effort of fancy. A chef might add a few rare ingredients that help to earn a handsome profit. Restaurant owners highlight this type of dish at the top in each category. Chef’s special dish helps the restaurateurs to promote the other items at a premium price. Restaurants can increase the price of menu items to premium from normal ratings. For example, a restaurant might offer strawberry dessert at 5 dollars previously. But the price of strawberry dessert changed to 8 dollars. Psychological Pricing Psychological pricing alters the customer’s perception of the menu price. Even though the item is in high demand of the customer. Design a menu card with items priced at odd numbers. The customer feels that they spend too low, referred to as charm pricing. You can print Menu cards with big fonts for the dollar amount and small fonts for cent value. Anchor pricing places the original price of the menu next to the offer price. It directly saves the amount of the customer. Psychological pricing addresses the customer’s sensitivity towards the price. It is a great deal for customers who looks for great deals to have restaurant food. Sell Food-based On Cost Not On Contribution Margin Categorize your food and beverage recipe pricing in a report. Checking the reports will help you understand the profit generated by each menu. Every day of restaurant sales differs based on the orders. As the customers may place the order over varying items. Analyze the sales pattern to find out the items mostly preferred by the customer. It gains profit helps to train the service team. For example, paneer tikka may require 32% food charges that contribute 10 dollars. But a shrimp rice food cost ranges higher than 40%, which earns 17 dollars. A balanced menu pricing helps to comprehend recipe costs. Sell the most profitable items that trigger the customer’s interest to place the order. Blog: How can online food ordering software help to boost restaurant sales? Final Words To Speak There is no single strategy that fits the menu pricing of various restaurants. Pricing depends on various factors: brand image, target customers, serving, and operating costs. Sales reports offer great business insights. Analytics reports point out the areas that need improvement to succeed in the goal. Thus, following restaurant menu pricing strategies helps to boost restaurant sales.
November 1, 2021
Currently, the world is facing a pandemic situation and the restaurant industry finds new techniques for contactless ordering. Many restaurants started to look at QR code menus. QR codes work as a great solution for restaurants, bars, and hotels. QR codes get augmented customers with fast transactions and friendly connectivity. Additionally to social distancing and better hygiene, a QR code menu has many advantages in a restaurant. To begin with, let's understand what QR codes are exactly. Next, we'll discuss the influencing reasons for including one in your restaurant. What is a QR code? Restaurants can present a digital menu version through QR code. It enables the customer to view the scan code through the smartphone. No need to maintain physical menus at the table supporting a friendly customer experience. QR code represents the code in an image similar to the barcode in the grocery store. The customer can scan from their smartphone which redirects to the website or app. On the website, code gets translated into readable menu information. Now your customers can view and select the menu items to place an order. Why Do Restaurants Need To Use QR Codes To Increase Profit? Easy ordering Customers can order easily by browsing the menu digitally. Now your waiters can offer better service to the customer with reduced physical touch. QR codes also reduce the workforce, which increases revenue. Restaurants can easily create QR codes as they occupy only a little space. You can link to unlimited PDF content like coupons, loyalty points, offers, or popular dishes. In common restaurants, menu cards are torn or damaged but QR codes remain fresh in stating the restaurant menu to the customers. Colorful QR codes attract more customers to your restaurant increasing sales. Benefits of using QR codes in Restaurants Maximize Order Values Digital food orders increase the customer spending pattern. Online food ordering software raises the food order value by 30% by streamlining operations. When you attempt a face-to-face restaurant promotion activity it ends up in an awkward experience for the customer. While ordering through the digital menu does not put stress on the customer during the order process. Customers can navigate through the menus in a relaxed mood to pick their favorite foods. Yet another advantage is customers never face an embarrassment in adding a second menu item even though they have placed the order with the restaurant. Reducing The Staff's Contact With Clients The current scenario has pushed people to look for low physical interactions. As a responsible restaurant owner, you also find better ways to reduce contact between customers and staff using the QR code menu. However, at times staff need to serve the food to the customer’s table. Instead, you can also have a collection point system for your food service to reduce human contact. Increase Table Turnover Restaurant managers often face a big challenge in offering better customer service. Customers complain about the delay in food service. QR code eliminates the chance of waiting for the server to place an order. Thus, it speeds up enormously. Even at the last minute customers can place additional items to the order offering convenience to the customer. Quick Processing QR expands as a quick response. QR codes are the best speed-up alternative to UPC barcodes. These codes can be encoded in both directions, horizontal and vertical to deliver the information. Easy And Frequent Menu Item Updates You may have a different scenario when you run out of kitchen items. You can inform your customers that the menu item is not available. Digital menus allow the restaurant to update the menu at any time with minimal fuss. Improved Menu Design Restaurants and bars are mainly affected by inventory fluctuations. This influences the necessity to focus on the menu inventory. Menus serve as a snapshot of the restaurant service to the customers. Preparing a menu based on seasonal changes results in unforeseen traffic spikes. QR code menus in a restaurant offer a better chance to edit menus on the go. No need to reprint menus every time you change the menu. Higher Customer Satisfaction Customers choose a restaurant to have fun and a relaxing time. When a customer wants to order easily and quickly, QR code offers the most. It eliminates the manual searching time of the customer by directly visiting the app. Moreover, it reduces the wrong order processing and time spent on servicing people. QR codes are helpful for tourists who are aware of the new language. Drive Downloads Of Your App When you are printing a QR code you can also add the download link of the restaurant app. Today every customer owns a smartphone that can scan the QR code for the restaurant with no means of time to get app download promotions in time. These codes can take customers directly to the app store. It also increases app downloads when the customer is in the app store. Data Collection From Customers QR codes help the restaurant to gather customer data. Usually, customers give their mobile number and email address during the ordering process. Online ordering software captures customer information to drive customer loyalty and retention. Data is a valuable resource for any restaurant business. In this way, restaurants can understand the customer’s menu choice and order patterns. It supports more orders with your restaurant. Develop Social Media Awareness For Your Brand Customization is the basic feature of QR code generators. Restaurants can customize QR codes by showcasing the restaurant brand logo. Codes help in raising the restaurant business awareness which registers the logo in customers’ minds. In general, diners scroll through social media platforms to find good food and the best customer service restaurant. Conclusion Restaurants consider QR codes as a valuable tool for boosting sales. Restaurants must service with effective ordering. QR codes advertise the hygiene of the restaurant food preparation process. QR codes help in promoting the restaurant brand among the competitors.
October 26, 2021
The ever-growing food ordering services move with fierce competition. So it becomes essential to step ahead to survive the business. Restaurateurs make use of social media channels for communicating with the customers about their restaurant information. But over the years, people turn to look for effective means of communication channels with a cost-effective option. And this led to the push notifications being integrated into the online ordering systems. Recent studies claim that an 18% higher open rate for push notifications than other communication channels. Restaurants can trigger the interest of the customer to place the order through push notification. What Is Push Notification? When you want to maintain a long-term relationship with the customers, push notifications are the right strategy to implement restaurant business promotion activities. Push notifications are either sent through email or short messages containing the link to the home page, which increases traffic. Regular customers and new customers get instant notification of the offers, discounts provided by the restaurant. Once the customer clicks the link present in the push notifications, the customer receives the complete details about the restaurant. These notifications also remind them of their favorite foods, availability time, and the time of arrival. Types Of Push Notifications A Simple Push Notification A simple way to inform a message to the restaurant customers with a push notification giving the offer information. For example, Get one medium pizza at half the rate by purchasing one big size pizza. Scheduled Push Notification Restaurateurs always plan offers, discounts based on festivals and occasions in advance. Scheduled push notifications permit the restaurant owners to configure the date and time of the message sent to the customers during their offer planning phase. They can also specify the offer period validity and on which day of the week offer is available for the customers. Scheduled notifications can inform the customers over the specified location when they reach or leave that place. For example, the scheduled message can be in the following format as It's Tuesday today! Get your desserts at a half rate. Geo- Location-Based Push Notification This type of push notification allows setting virtual perimeters for geographical locations. Notify the offers to the customers within the specific area. For example, you can send a geo-location-based message as our chefs thought to offer you a great feast on this festive occasion. Targeted Push Notification Restaurant owners have direct access to the customer relationship management tool, which permits them to assign push notifications based on the analysis of app behavior, customer likes, and dislikes. Targeted messages include a personal touch with a notification to the customers, influence them to pay attention to the restaurant message, and triggers them to utilize the offer. For example, you can send a targeted message as Hey! We know you love our strawberry milkshake. It's on the house this morning, especially for you. Taste your favorite drink today! Time-Bound Push notifications Send limited period offers with a message of offer ends soon and the limited sales period creates an urgency among the customers. This type of notification triggers the interest of the customer to grab the opportunity immediately. Even though the offer is expired, it is essential to notify the customer that the offer is not valid to try some other time. Reminder Push Notifications Restaurant owners can remind their customers if they left their profile incomplete or customers have not placed the purchase order for the selected menu in the cart. This type of message reminds the customers that they should not miss the discount opportunities. Reminder push notifications assist in turning out customers as loyal with the frequent touch of restaurant notifications. How To Write Push Notification With Examples Limited Period Offer Push Notification1 You can announce the limited period offer of a return food item as you dreamed it. We dare it. A double chocolate layer cake is back- only until Feb 27th. Delivery Status Push Notification Customers can get an update of their food delivery status as Hi Tim! Just grab your order from Bros restaurant. So you'll have it soon. Season-Based Push Notification Climate-based or festive season-based offers are notified to the customers as pizza calls you. It wants you to know you don't have to weather this storm alone. Environment Based Push Notification Environment-triggered notifications such as traffic are light now, so it's the perfect time to grab the offer now. How do Push Notifications help to Increase Online Food Ordering? In recent days push notifications have turned out as a powerful digital marketing tool compared to email marketing. The average open rate ranges above 90%, which is higher than the open rate of emails that ranges only 23%. Push notifications increase the visibility of the restaurant among the customers. Click-through rates improve the customer engagement rate along with the 92% high retention rate. Push notifications contain the link to the restaurant home page, which influences the customer to see the restaurant app active on their mobile and make more purchases. Restaurateurs have viewed revenue increased 210% with the usage of push notification than the traditional email marketing. Tips For Restaurant Marketing Using Push Notifications #1. Relevancy - When a restauranteur provides a tempting offer with push notifications, then it should reach the relevant customer, who is more interested in it. #2. Perfect Timing - The push notification should pop up at the right time to the customer's mobile app. Otherwise, the customer may opt for uninstallation. #3. Frequency - Restaurants can gain five-fold profit only when the push notifications get triggered in strategic intervals. Since when customers receive the push notification, it makes them feel irritated. So the proper gap between the current and previous push notifications is preserved by providing time for the customer to react to the offer. #4. Symbolize your brand - Design the push notifications such that it resembles your restaurant image, which helps the customer recognize your restaurant among the competitors. Conclusion Push notifications transfer messages directly to the customer's mobile phones, which widens the online reachability that captures the lead forms, and customers subscribe to your service with a single click. We hope that these push notification strategies help in increasing online food ordering to a greater extent.
October 19, 2021
Restaurant loyalty programs provide the precise strategy to engage and retain a long-term relationship with the customers. For any loyalty program, reward and reinforcement are basic blocks in getting connected with the customers. 44% of millennials stick to a restaurant brand because of the reward programs. Online food ordering has a dedicated loyalty program for the restaurants. Let us delve deeper into the loyalty program ideas that enable your customer to return to your restaurant every time. Restaurant loyalty programs provide the precise strategy to engage and retain a long-term relationship with the customers. For any loyalty program, reward and reinforcement are basic blocks in getting connected with the customers. 44% of millennials stick to a restaurant brand because of the reward programs. Let us delve deeper into the loyalty program ideas that enable your customer to return to your restaurant every time. Iconic Loyalty Points The first step of restaurant loyalty program ideas is loyalty points, which supports the customer to earn the points and redeem easily. Reward points help in analyzing the average customer spending behavior along with the personalized branding approach. Customers can use their earned loyalty points against their future purchases or discounted services. They can also share their reward points with their friends, family, and relatives. Reward Networks Reward networks handle the loyalty points in a network, whereby a network of restaurants controlled by restaurant directories eliminates the manual work of maintaining the reward points. The drawback in this type of program is the customers transform loyal to the network but not the restaurant, which fails to support the dine-in loyalty program. Tiered Loyalty Programs When you wish more customers to visit the restaurant and retain them as long-term customers, then tiered loyalty programs are the perfect choice for you. Loyalty program ideas for restaurant design tier programs depend on the customer purchase pattern and rewards of extra points based on the repeated orders and order value. You can even offer a bronze card to create a membership which encourages the customers to spend more to get silver or gold rewards cards. 56% of customers love the Integration of innovative ideas into the rewards level, helping them move forward in the rewards ladder. Customer Referral Loyalty Programs Customer loyalty program ideas for restaurants focus on bringing new customers to your restaurant and encouraging them with incentives enabling them to come back again and again. When a customer visits your restaurant they will always love to share the good experiences to their friends and family through word-of-mouth. Referral programs transform customers into brand advocates such as customer 1 refers to customer 2 to get a 30% discount on the next purchase. Offering a voucher code for referring friends ensures the customer gets the slashed prices of the food order. Discounts And Free Offers On Special Occasions When you offer a discount on the customer's food order, it helps the customer save 50% of their spending amount, which encourages them to place more orders. A tried-and-true discounting method provides various discount offers like Buy one and get one Free.Buy one and get half of the item free.Buy one and catch the specific food item at slashed pricing.Buy a certain product amount and grab the discount for a particular item on the cheap. You can make your restaurant bulk selling effective, leading to increased profit tickets, then offering combo deals motivates the customer to place more food quantity orders at cheap rates. If your restaurant is facing slow Tuesday or Wednesday sales, you can improve by providing a happy hour discount on the chicken dishes. When a customer places the order in your customized app instead of third-party app ordering, then offer the customer first-party discounts. Similarly you can also offer discounts on wedding anniversaries and birthday food orders based on the customer contact information available in the food ordering app. Free Delivery Waiving off the delivery charges entices the customers to place the order as they do not need to pay for delivery which expands the rewards program. It is not essential to offer free delivery on every order. Instead, you can offer free delivery when the value of the order exceeds a specific amount. Customer Subscription Loyalty Programs Subscription loyalty programs deliver food service repeatedly to the customers with increased business value over a long period. The first-time discount offers over the food orders provided after the food ordering app subscription. Cash Back Loyalty Programs Cashback rewards are offered to the customers when they use their debit or credit card for placing a food order. When the customer receives more profit, it motivates them to spend more, and it also retains the customer for the long term. Cashback loyalty programs help in recommending your restaurant business to your family and friends. You can even provide a referral bonus of $5-dollar cashback when the customer refers to a friend. Time-Bound Loyalty Rewards Offer discounts on specific dishes for a limited period like “grab the weekend offer” or “Avail 50% discount for the next 2 days”. This type of campaign assists in enticing new customers and preserving the existing customers loyal to your restaurant. Customer Spending Based Loyalty Programs Spending-based Loyalty programs offer loyalty credits for the number of food orders placed by the customer. These reward programs are very effective in increasing your restaurant’s profit and enabling easy comprehension by the customer. It helps to identify high spending customers among the other customers and reward them with exciting offers. When the customer spends more, they accumulate more points and redeem against their orders. Secret Menu Engage your customers with your restaurant brand by designing a secret menu consisting of top food items or few special dishes that do not come under the standard menu. Secret menus attract the customers to place an order to gain loyalty points. Modifying the menu every month triggers the curiosity of the regular and new customers in ordering food. Tips For Developing A Precise Loyalty Program To Amplify Your Restaurant Sales Notify The Loyalty Program At The Right Time When the customer signs up, the customer receives an instant notification about the loyalty programs and points rewarded, which inspires the customer to place more orders. Track The Progress Of Reward Programs Design the loyalty programs based on the analytics and reports gives the efficacy measure of customer loyalty. Weekly and monthly scorecards of the rewards show the customer engagement, frequent customer rate, and purchasing pattern. You can track the success of the loyalty program progress by measuring the key performance indicators. Stay Connected With The Customers Promote your restaurant business with the loyalty programs of various approaches such as items-based, lottery-based, points-based, smart rewards-based, and frequency-based. Choosing the right rewards program increases the customer response through the intuitive online food ordering platform. Offer Better Customer Value Loyalty programs for customers should focus on providing better customer value for food orders contrasted with the competitors, such that the customer feels that they receive the best offer than any other restaurant. Wrap up Loyalty programs create a new advertising dimension for your restaurant and stay top in the customer’s mind. Working with the right loyalty programs transforms one-time purchasers and repeated customers into brand advocates for your restaurant business. Optimizing the rewards programs provides better business results to the restaurant sales activities.
October 11, 2021
Nowadays, customers search for a restaurant online to have their dinner, and they land on the website homepage. The restaurant website serves as the brand image of the restaurant that leads to a successful business. A unique website design that contains essential information such as menu description, working hours, location, and item availability time triggers the customer's interest to place more orders. An online ordering software showcases the restaurant website features and directs more customers towards the restaurant website. Let us get into the few design ideas that improve restaurant sales to an unexpected level. The Wireframe Ordering Experience A wireframe serves as the visual workflow representation of the website or an app before the app launches. Wireframe helps to identify the issues encountered in the design or workflow. Restaurateurs utilize wireframes during the design phase and work with the UI/UX designer team to find out the errors that arise in the functionality of the online ordering system in future cases. Easy Online Ordering Menu Every customer who lands on the homepage of the restaurant first looks into the restaurant website design. A customer who plans for dinner or wishes to place an order online looks for menu categories arranged in logical order on the online food ordering website. A restaurant website must contain an order now button, which converts the visitors into customers. Place attractive images beside the menu items trigger the interest of the customer to order right there. Adding a customer feedback section on the website makes the customer feel that the restaurant management team considers the customer grievances and resolves them instantly. Support Different Payment Methods The food order of every customer differs from the other customer. Similarly, the customers can make their payments either through credit or debit cards or e-wallets. Henan modes are supported on the website. Maintain Consistency In Website Design And Theme A restaurant website functions as the virtual face of the online branding of the restaurant, which becomes essential to reflect in the theme and the design of the restaurant website. The website must promote the restaurant logo among the customers and follow a unique color scheme throughout the restaurant. When a restaurant owner creates an engaging restaurant website design, it assures a huge dividend profit amount, which mutually raises the online ROI value. Restaurateurs can also associate with the perfect digital agency partner for a creative presentation of the web design. Categorize The Items Categorize the menu items based on the popularity and the profitability of the menu items. Grouping the menu items support the customer to understand the design of the online ordering restaurant website quickly and easily. For example, if a restaurant offers Italian, Indian, and Russian menu items when the menu items are categorized, it enables the customer easy navigation of the food items as of their interest. Give Away Special Offers And Combo Discounts A customer always looks for a great offer when they order a meal. Restaurants often provide discounts such as Get free delivery on your first order or Get the combo package for just 499. Restaurants can entice the customers by displaying the discounts and combo offers on the landing page. Add weekly special offers and dinner combo discounts as a separate section in the website, which is the right strategy to influence the customer to decide to place an order. When the customer views the offer and discounts on the website, it drives more revenue to the restaurant. A low sales day targeted with a happy hour offer brings more customers to increase the restaurant sales. Offer Comprehensive Menu Descriptions The menu description helps the restaurant to sell an item. Thus, a short and sweet content description that states the key ingredients used in the menu given in a crisp format attracts the customers to understand the menu quickly. The use of descriptive wording and grammatical error-free content improves the understanding ability of the customer. Optimize Website For Mobile The fast-paced world has made customers search for restaurants on the go with mobile devices. Thus, design a mobile version of the restaurant website that presents concise messages with clear images devoid of overloading in the small display screen. Sometimes certain multimedia elements slow down the website loading time over the mobile. Optimizing the restaurant website over mobile devices helps to improve the overall look and feel of the website that assists the restaurant to receive more orders with increased usability. A/B Test Your Online Ordering Page A/B testing is considered a growth marketing technique to achieve success in your business. You can set a test for a featured banner or promotions and offers of your restaurant page to check the conversion rate of each element. Thus A/B testing compares two elements of a web page against each other to identify which page element performs better than the other one that drives more sales. Now your marketing efforts will turn out more profitable, which points out the critical problem areas that require optimization. Optimize Website To Improve Search Engine Ranking A well-designed landing page that does not send traffic is pointless to market your restaurant. Optimizing your restaurant website for search engines helps high ranking in google and increase website visibility among the customers Showcase Reviews And Testimonials When you add reviews and testimonials to the website, it assists the customer in arriving decisions and increases the trust of the restaurant. A restaurant website with no review indicates a red flag to the customer about the service. A positive testimonial indicates a happy customer satisfied with the restaurant service, which turns the visitor into a loyal customer. Testimonials offer a chance for the customer to perform research on their own without a marketing strategy. Now It’s Your Turn The success of your restaurant web page depends on multiple factors such as attractive images, well-structured content, quick loading time, and high responsiveness. Perform testing of the website over the various elements and find out which element works best for your restaurant. Restaurant web design must follow simple, intuitive, and easy navigation that encourages the customers to know a little more about your restaurant. Thus the integrating online ordering platform helps to get more design ideas of the online ordering page with a CTA button directed to the restaurant page and improves marketing strategy. A restaurant website should include different payment modes to increase customer convenience in the bottom line. The success of a landing page depends on the integration of contactless delivery paym
October 4, 2021
A friend of mine is a restaurant owner carrying out the restaurant business well. But still, he looks for a better way to increase the sales for the restaurant. Over a period of time, he got to know about the right solution and what he has to do for his business. Check out 13 ways to increase restaurant sales. Offer Exclusive Discounts To Customers Offer 20% to 30% discounts on certain food dishes on special occasions. For example, give a discount price for a strawberry milkshake on weekends. Many restaurants have tried half-off appetizers, which help in bringing more diners to the restaurant. Assure that your discounts and offers reach your customers on time to boost online food ordering of your restaurant. Use Coupon Codes For Restaurant Promotions When you offer a coupon in front of the new customer, it gives him the best impression at the first time itself. Coupons drive more customers to your restaurant on weekends and holidays. You can get a chance to gather the contact details of the customer through coupons. It helps you in establishing a direct relationship with the customer. Enrich Your Restaurant Menu Structure your restaurant menu based on the popularity of the food and match the price points according to the competitors. Now your customers can easily navigate the food items. Optimizing your menu enables the customer to place the order quickly. Keep track of new trendy food menus to attract new customers to your restaurant. Adding an image to your menu card triggers the interest of the customer leading to increase restaurant sales. Link Your Restaurant With Social Media Channels We are on a day where people keep scrolling their mobile phones. Now, this enforces you to link your restaurant with social media channels to increase your restaurant food ordering. A statistics report that 49% of people search on social media platforms to find out about the restaurant. You should know the best user visiting times of social media platforms. Analyze your restaurant traffic and post at the right time. Use social media channels effectively to boost your restaurant's promotional activities. Motivate Customers To Download Your Restaurant App There are numerous ways to increase online sales for your restaurant, but the best way is through your employees. Ask your employees to promote the restaurant app among customers. Employees should explain the easy ordering and check-out features of your app to the customers to order online. Conduct email campaigns to approach your customers to give a new sparkling perspective of your restaurant. Hassle-free checkout process An online ordering system enables the customer to add the food items to their cart quickly and easily. The customer can choose his favorite item and add it to the cart. He/she can place the order later with a single click. Support Offline Promotion The first step to promote your app is through word of mouth by your employees promoting the bill counters and phone calls. You can add your app details in the bill receipts, flyers, and posters, enabling your customer to be aware of the app. Create attractive food packages containing the essential information about your online ordering app. You can even drop a personalized mail to your customers stating the importance of online ordering. Maintain a database containing the customer contact information and broadcast text messages about the new launch of the food ordering app. Increase Your Visibility With Google Business Looking for better ways to boost restaurant sales, adding location-based modifiers to the Google business will do that on your behalf of. Google trends permit you to identify the number of times your restaurant is searched by customers. You can even find out the related keywords searched by the people through Soolve. Now Soolve helps you find the target keyword for your online ordering system. Collect Customer Rating A positive customer review increases the visibility of your restaurant. Reports claim that 60% of diners always go through reviews before placing an order with a restaurant. Motivate your employees to get feedback from the customer after food delivery. You can even add the restaurant location and contact details in your bill receipt so that the customer gives feedback about your restaurant. Build Customized Loyalty Programs For Your Restaurant Reward points to your customer based on the frequency of orders placed by the customer. More than 50% of customers stay as loyal customers through the frequent communication channel of the restaurant. You should collect the information about what a customer expects from your restaurant before framing a loyalty program. Conduct Promotion Programs During Festivals And Seasons. As a restaurant owner, prepare a plan in advance to restructure your restaurant menu before the holidays. You can even get the opinion of the restaurant chef on the menu plan. Decorate the restaurant based on the festival theme to attract more customers. At this stage, you can find out the popular recipes for the festive mood of the customers. Surprise your customers with authentic recipes offered at slashed prices during the festivals and holidays. Make Your Customers Happy With Great Service If you constantly look for ways to boost restaurant sales, it starts by offering excellent customer service to your customers. You can give a preservice gift such as soups, drinks, or sweets to your customers after they arrive at your restaurant. Train your employees to market each dish by saying, " The chicken is marinated for 4 hours and roasted in charcoal with the right ingredients, which is a popular dish of our restaurant. I request you to give it a try".
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