October 19, 2021
Restaurant loyalty programs provide the precise strategy to engage and retain a long-term relationship with the customers.
October 11, 2021
Nowadays, customers search for a restaurant online to have their dinner, and they land on the website homepage. The restaurant website serves as the brand image of the restaurant that leads to a successful business. A unique website design that contains essential information such as menu description, working hours, location, and item availability time triggers the customer's interest to place more orders. An online ordering software showcases the restaurant website features and directs more customers towards the restaurant website. Let us get into the few design ideas that improve restaurant sales to an unexpected level. The Wireframe Ordering Experience A wireframe serves as the visual workflow representation of the website or an app before the app launches. Wireframe helps to identify the issues encountered in the design or workflow. Restaurateurs utilize wireframes during the design phase and work with the UI/UX designer team to find out the errors that arise in the functionality of the online ordering system in future cases. Easy Online Ordering Menu Every customer who lands on the homepage of the restaurant first looks into the restaurant website design. A customer who plans for dinner or wishes to place an order online looks for menu categories arranged in logical order on the online food ordering website. A restaurant website must contain an order now button, which converts the visitors into customers. Place attractive images beside the menu items trigger the interest of the customer to order right there. Adding a customer feedback section on the website makes the customer feel that the restaurant management team considers the customer grievances and resolves them instantly. Support Different Payment Methods The food order of every customer differs from the other customer. Similarly, the customers can make their payments either through credit or debit cards or e-wallets. Henan modes are supported on the website. Maintain Consistency In Website Design And Theme A restaurant website functions as the virtual face of the online branding of the restaurant, which becomes essential to reflect in the theme and the design of the restaurant website. The website must promote the restaurant logo among the customers and follow a unique color scheme throughout the restaurant. When a restaurant owner creates an engaging restaurant website design, it assures a huge dividend profit amount, which mutually raises the online ROI value. Restaurateurs can also associate with the perfect digital agency partner for a creative presentation of the web design. Categorize The Items Categorize the menu items based on the popularity and the profitability of the menu items. Grouping the menu items support the customer to understand the design of the online ordering restaurant website quickly and easily. For example, if a restaurant offers Italian, Indian, and Russian menu items when the menu items are categorized, it enables the customer easy navigation of the food items as of their interest. Give Away Special Offers And Combo Discounts A customer always looks for a great offer when they order a meal. Restaurants often provide discounts such as Get free delivery on your first order or Get the combo package for just 499. Restaurants can entice the customers by displaying the discounts and combo offers on the landing page. Add weekly special offers and dinner combo discounts as a separate section in the website, which is the right strategy to influence the customer to decide to place an order. When the customer views the offer and discounts on the website, it drives more revenue to the restaurant. A low sales day targeted with a happy hour offer brings more customers to increase the restaurant sales. Offer Comprehensive Menu Descriptions The menu description helps the restaurant to sell an item. Thus, a short and sweet content description that states the key ingredients used in the menu given in a crisp format attracts the customers to understand the menu quickly. The use of descriptive wording and grammatical error-free content improves the understanding ability of the customer. Optimize Website For Mobile The fast-paced world has made customers search for restaurants on the go with mobile devices. Thus, design a mobile version of the restaurant website that presents concise messages with clear images devoid of overloading in the small display screen. Sometimes certain multimedia elements slow down the website loading time over the mobile. Optimizing the restaurant website over mobile devices helps to improve the overall look and feel of the website that assists the restaurant to receive more orders with increased usability. A/B Test Your Online Ordering Page A/B testing is considered a growth marketing technique to achieve success in your business. You can set a test for a featured banner or promotions and offers of your restaurant page to check the conversion rate of each element. Thus A/B testing compares two elements of a web page against each other to identify which page element performs better than the other one that drives more sales. Now your marketing efforts will turn out more profitable, which points out the critical problem areas that require optimization. Optimize Website To Improve Search Engine Ranking A well-designed landing page that does not send traffic is pointless to market your restaurant. Optimizing your restaurant website for search engines helps high ranking in google and increase website visibility among the customers Showcase Reviews And Testimonials When you add reviews and testimonials to the website, it assists the customer in arriving decisions and increases the trust of the restaurant. A restaurant website with no review indicates a red flag to the customer about the service. A positive testimonial indicates a happy customer satisfied with the restaurant service, which turns the visitor into a loyal customer. Testimonials offer a chance for the customer to perform research on their own without a marketing strategy. Now It’s Your Turn The success of your restaurant web page depends on multiple factors such as attractive images, well-structured content, quick loading time, and high responsiveness. Perform testing of the website over the various elements and find out which element works best for your restaurant. Restaurant web design must follow simple, intuitive, and easy navigation that encourages the customers to know a little more about your restaurant. Thus the integrating online ordering platform helps to get more design ideas of the online ordering page with a CTA button directed to the restaurant page and improves marketing strategy. A restaurant website should include different payment modes to increase customer convenience in the bottom line. The success of a landing page depends on the integration of contactless delivery paym
October 4, 2021
A friend of mine is a restaurant owner carrying out the restaurant business well. But still, he looks for a better way to increase the sales for the restaurant. Over a period of time, he got to know about the right solution and what he has to do for his business. Check out 13 ways to increase restaurant sales. Offer Exclusive Discounts To Customers Offer 20% to 30% discounts on certain food dishes on special occasions. For example, give a discount price for a strawberry milkshake on weekends. Many restaurants have tried half-off appetizers, which help in bringing more diners to the restaurant. Assure that your discounts and offers reach your customers on time to boost online food ordering of your restaurant. Use Coupon Codes For Restaurant Promotions When you offer a coupon in front of the new customer, it gives him the best impression at the first time itself. Coupons drive more customers to your restaurant on weekends and holidays. You can get a chance to gather the contact details of the customer through coupons. It helps you in establishing a direct relationship with the customer. Enrich Your Restaurant Menu Structure your restaurant menu based on the popularity of the food and match the price points according to the competitors. Now your customers can easily navigate the food items. Optimizing your menu enables the customer to place the order quickly. Keep track of new trendy food menus to attract new customers to your restaurant. Adding an image to your menu card triggers the interest of the customer leading to increase restaurant sales. Link Your Restaurant With Social Media Channels We are on a day where people keep scrolling their mobile phones. Now, this enforces you to link your restaurant with social media channels to increase your restaurant food ordering. A statistics report that 49% of people search on social media platforms to find out about the restaurant. You should know the best user visiting times of social media platforms. Analyze your restaurant traffic and post at the right time. Use social media channels effectively to boost your restaurant's promotional activities. Motivate Customers To Download Your Restaurant App There are numerous ways to increase online sales for your restaurant, but the best way is through your employees. Ask your employees to promote the restaurant app among customers. Employees should explain the easy ordering and check-out features of your app to the customers to order online. Conduct email campaigns to approach your customers to give a new sparkling perspective of your restaurant. Hassle-free checkout process An online ordering system enables the customer to add the food items to their cart quickly and easily. The customer can choose his favorite item and add it to the cart. He/she can place the order later with a single click. Support Offline Promotion The first step to promote your app is through word of mouth by your employees promoting the bill counters and phone calls. You can add your app details in the bill receipts, flyers, and posters, enabling your customer to be aware of the app. Create attractive food packages containing the essential information about your online ordering app. You can even drop a personalized mail to your customers stating the importance of online ordering. Maintain a database containing the customer contact information and broadcast text messages about the new launch of the food ordering app. Increase Your Visibility With Google Business Looking for better ways to boost restaurant sales, adding location-based modifiers to the Google business will do that on your behalf of. Google trends permit you to identify the number of times your restaurant is searched by customers. You can even find out the related keywords searched by the people through Soolve. Now Soolve helps you find the target keyword for your online ordering system. Collect Customer Rating A positive customer review increases the visibility of your restaurant. Reports claim that 60% of diners always go through reviews before placing an order with a restaurant. Motivate your employees to get feedback from the customer after food delivery. You can even add the restaurant location and contact details in your bill receipt so that the customer gives feedback about your restaurant. Build Customized Loyalty Programs For Your Restaurant Reward points to your customer based on the frequency of orders placed by the customer. More than 50% of customers stay as loyal customers through the frequent communication channel of the restaurant. You should collect the information about what a customer expects from your restaurant before framing a loyalty program. Conduct Promotion Programs During Festivals And Seasons. As a restaurant owner, prepare a plan in advance to restructure your restaurant menu before the holidays. You can even get the opinion of the restaurant chef on the menu plan. Decorate the restaurant based on the festival theme to attract more customers. At this stage, you can find out the popular recipes for the festive mood of the customers. Surprise your customers with authentic recipes offered at slashed prices during the festivals and holidays. Make Your Customers Happy With Great Service If you constantly look for ways to boost restaurant sales, it starts by offering excellent customer service to your customers. You can give a preservice gift such as soups, drinks, or sweets to your customers after they arrive at your restaurant. Train your employees to market each dish by saying, " The chicken is marinated for 4 hours and roasted in charcoal with the right ingredients, which is a popular dish of our restaurant. I request you to give it a try".
September 7, 2021
The majority of the customers love to enjoy theme nights, special offers, or unique experiences. When you want to target the millennials who look for valuable experiences over the amount spent on the restaurant. The spending patterns of the latest generation differ, so restaurants must design perfect restaurant event ideas to boost sales. Do restaurants search for profitable restaurant event ideas? Have events or parties on weekends in your restaurant for bored customers and less excited. Generate more interest by organizing new events. With online ordering software, you can turn out your events flashing among customers. Check out the few interesting ways to entice customers to make the evening special. Themed Restaurant Events Conduct Big Events Promote the restaurant with big events such as concerts, festivals, and sports events. Drive-up your restaurant business by creating awareness among a large customer base that makes the event bigger. Restaurants can even offer coattail evenings to ride off your event marketing to the next level. Draw out traditional dishes from the history of the sport. Fantasy Parties The fantasies are always the trend that triggers the customer interest on a daily basis. For instance, arranging under the sea-themed or twinkling star nights’ decorations will definitely grab the attention of the customer. Today customers love to plan the dinner in an Instagrammable restaurant with an enticing background set up. Decade Evenings If you wish to address your customers brilliantly, then decade nights help in targeting different customer generations. Conduct live evening music and serve delicious food to customers. In the 1950s, pineapple cake was the trend, but spaghetti turned out the customer's interest in the 1970s. Today customers have turned towards pizzas and burgers with exciting events. Offbeat Vacations Stand apart from the competitors by celebrating food-themed days. Restaurants can make the occasion special by giving offers on International Sushi Day, International Coffee Day, and World Chocolate Day. Customers like to taste different varieties of cheese sandwiches and cheese rolls on the cheese tasting day. Moreover, your competitors will not celebrate every event for the whole year.\ Restaurant Events On Calendar Pi Day Pi day is celebrated on March 14th. The number Pi is given with the value 3.14. But you may wonder how come pie in the restaurant? Giveaway pies with special discounts on Pi day. On the other way, you can excite your customers by offering all dishes at the rate of 3.14 dollars or 31.40 dollars. Black Friday Blast Weekends and Friday evenings always stay as a special day for hungry shoppers and hardworking individuals. Join up with the local shops and retailers to provide discounts based on the purchased item value of the customer. This technique helps you appeal to the customers even who plan to avoid Black Friday completely. Perks of Friday participation and store coupons will add up more spice and fun to the Friday nights. Family Event Days The majority of the restaurants take honor in celebrating mother’s day and father’s day. Few countries bring happiness to kids through children’s day celebrations. Plans for kid’s competitions, arts, dancing, and cartoons would bring more customers to the restaurant. Ugly Jumper Christmas Events Ugly Christmas jumper stays as the breaking event in any restaurant that is jam-packed with family and friend’s events before the first few weeks of Christmas. Customers hold down the tight string over their budget and appetites. In order to entice customers, conduct ugly Christmas jumper parties. The customer dressed ugly must share their pictures with social media platforms to get a free meal or a discounted meal. April Fool’s Special Day. April fool’s day is a prankster's day. Train your staff to play with the customer by pranking. Giveaway discounts and offers by encouraging the customers to prank others. If you are not good at dealing with practical pranks. It is better to conduct the best joke competition to gain the reward points. Invite a popular comedian to make April fool’s day fun and enjoyable for the customers. Social media extends a hand to the restaurant brand promotion. Star Wars Day Design a Star Wars-themed food and drinks whereby your customers are stunned with the exclusive themes. Reconstruct the Star Wars background sets such that the customers take selfies shareable on social media platforms. Groundhog Specials Have you ever watched the Groundhog day film? That’s right, a reporter undergoes the same thing, again and again, every day. Similarly, you can serve the customers the same order throughout the night. Otherwise, ask your employee staff to greet the customers many times. Ensure that the customers are in fun mode. Conduct Restaurant Events To Celebrate Love Dinner Dates Couple date nights generally occupy the diary spaces of couples to spark up the love relationship. This type of date night is preferred by new parents of long-lasting couples in a relationship. Arrange date nights on a regular basis such as every Thursday. You can see many loyal customers enjoying their romantic dinner in your restaurant. Traffic Light Night Party Traffic light party invites customers to wear dresses red, green, or yellow. Customers wearing wristbands and ribbons of these three colors make your party highlighted more than the competitors. Serve the customers with the traffic light-colored food to make their day special. Partner up with local radio stations to promote the event among the wide customer base. Lock And Key Party Lock and key is a traditional date fun event. Customers will be wearing either a lock or key in their neck chain. The game starts by matching the lock with the right key. You may be unaware that love may blossom tonight with a fun icebreaker. Valentine’s Day Valentine’s day remains special for any lovable couple. People look for restaurants that celebrate valentine’s day in a different way. You can also conduct events for single awareness day to speed up the dating event. Open mic night would break the love iceberg of turning your restaurant lover’s landmark. Events like blind food tasting or knowing each other will be preferred by every couple. Restaurant Events For The Charity Cause Charity Nights Rather than conducting restaurant auctions, address a specific cause by themed charity nights. To save wild-life animals, dress-up restaurant employees with wild animals style. Decorate cakes with zebra cross lines or peacock feathers to get orders from customers. Raise funds for breast cancer patients by giving free pink drinks on food orders or get discounts on pink vegetable menu orders. Auction Evenings Giving back to the community helps restaurants to differentiate themselves from competitors. It increases the restaurant value among the customers who have not yet experienced your restaurant’s food and service. Restaurants must take some time in planning and request donations from customers or else join up the hands with local organizations. Charity Competitions Want to build a powerful restaurant team supporting your business? Just take part in the charity sports events. These events give a chance to announce employee progress. You can even conduct sports events using rowing machines and exercise bikes within the restaurant. Energize your customers by organizing live music entertainment events. Get the ideas from local gyms to provide healthy menu options. Localize Events Local Team Sponsorship Get connected with a local team and sponsor them to reach the local community customers. Display your restaurant logo in the shirts of sports players and banners in the local stadium. Arrange dinner for the team players after the games or offer special discounts for the audience who enjoyed the sport. If you are a sports lover, giveaway free meals for winning the big tournament. Celebrate Local Goods When you want to draw wide customer attention through local goods. Conduct local food events to make your restaurant celebrated for food. Every region has a specialty dish to conduct events to promote the special menus. Have Fun Showcasing Local Milestone If you have reached a local milestone, provide exclusive offers or specials for the team. This can be anything like good weather or a football team winning a match. Business Events Join up with local industry bodies and business networks to organize the business events in your restaurant. Mainly these events happen after work or on weekends. Business events will bring more customers to your restaurant even during the slow sales nights. Restaurants must work with the motto to offer delightful food to influence the customer’s return to your restaurant. Restaurant Events To Inspire The Foodie Cooking Classes Every customer plans to visit the restaurant, but they cannot afford on every visit. Reveal your secret recipe by conducting cooking classes during the daytime, and slow busy times. You can even prefer quiet nights to teach your customers. You can build your team building by conducting cooking classes. Big Eats Today restaurants experiment with portion size to rank them in headlines. Customers love to know about the giant forms as something different from the normal forms. Instead, you can conduct a food challenge to popularize a dish. Organize competition for customers to complete the dish within a fixed time limit. Get help from influencers and celebrities to boost your online presence. There are few professionals who travel across the globe to participate in food challenges. The world record challenge is a wise option to make your footprint in the competitive industry. Brand Battles Request various brands to face-off in your restaurant. It can be difficult to decide which spirits, beers, or wines will win the ultimate brand crown. Organize a series with heating, semifinals, and the final if you are able to find enough brands. Bringing customers to watch their favorite brands compete is a great way to bring them into your store. Guest Bartenders Revamp your cocktails menu to give a new life to Guest bartenders. Get them to create one-off drinks for the night as a way to attract customers. They could also teach customers how to make some of the drinks. Chef Hosting Invite a popular chef to prepare a distinct recipe in your restaurant kitchen. Launch voting polls, accept criticism from experts and judges to improvise the food quality. Wine Tasting Offer local foodies the opportunity to taste local wines or beers. Pair drinks with your food during the tasting night by collaborating with a wine merchant or brewery. If people wish to try many varieties, you can discount bottles for them. Bringing a local celebrity or influencer to these tasting events is a good way to market them. The mere fact that they are present at the event will guarantee to draw customers, and if they promote the event through their social media, that will make the event even more successful. Host A Tasty Food Night Every customer orders the food in their comfort zones, and they are afraid to try new menus. Online ordering software lets you promote new dishes. It triggers out the customer’s interest to try out a special menu. Everybody likes to try various food varieties in burgers and desserts. Feel The ‘home Of’ Laid down your restaurant as a direction pointer for delicious food. Promote the chef’s secret recipes that might be a vegetable burger or chicken wings. Maintain your restaurant as an icon for food-loving customers. Bake-off Days Young and enthusiastic bakers search for restaurants that host baking events. Promote the events in Television and radio advertisements to raise the awareness of the restaurant. You can also invite customers to sell their cakes to raise funds for a charity cause. Quirky Eats Do you want to make your restaurant popular? Quirky foods items are the right choice for it. Youngsters prefer to order Freak shakes with the ever-popular cronuts. Design rainbow-themed menu items, cakes, and sweets that turn out your restaurant colorful. Quirky eats guarantee a way to bring more customers to the restaurant. Takeover Nights Bring in new beers to your menu and offer special deals on the new drinks while having the craft beer creators come in to talk about their creations. Create a live music event as part of this restaurant event idea in order to get more customers. Promote your takeover of local beer brands to make your branded nights distinguish the restaurant from competitors. Prepare a special beer with the support of beer creators. Targeted Events Ladies Nights Ladies or men-only nights will grab the attention of a wide audience of all genders. Business people always wish to expand their business network. So restaurants must organize business nights. Business people always wish to expand their business network so you organize business nights. Invite sports players to turn down the attention of the sports lovers. Age - Classified Nights Organize night events for couples who have turned into new parents. When the baby cries in the mid of the event, they may feel awkward. In another way, you can give special meals for elder adults over 60s. Limited Deals Happy Hour Deals The majority of restaurants have tried and checked the happy hour sales. It will assist you to recover the slow business hours. Try the offer rotations over pizzas on Mondays, milkshakes on Tuesdays, and vodkas on Wednesdays, and so on. Discounted drinks and buy two get one free will turn your happy hour into a busy business hour. Happy hours encourage the customer w to place the order with a valid reason in your restaurant. Deal Of The Day During the slow business sales, offer dishes at a special price for a short time. Devising seasonal menus with the combo package of hot coffees in winter and vegetable salads in summer will turn on your business. Maintaining a refreshing menu will stimulate the customer’s interest to look forward to new menus. On-Off Parties Live Music Nights Live music creates a pleasant atmosphere for food lovers. Hire a local musician so that your restaurant has a regular house band ringing the ears of the new customers. A customer always steps into the restaurant to listen to peaceful music with delicious food. Dance Off Nights Get connected with local dance schools to integrate fun in your restaurant. Motivate guests to perform moonwalks to the leader board. To build a buzz move along with the Facebook happenings. Be mindful that dancing requires a lot of hard work. Prepare more food to keep the dancers tireless so that the customers are satisfied with the service. These types of events are generally promoted well with word-of-mouth advertising. VIP Nights Entertain your loyal customers by offering VIP access to exclusive menu items and discounts. Your loyal customers will tell their friends about you, which will further build your loyalty. You will soon discover that your loyal customers will show up to VIP nights during slow evenings. Karaoke Night Karaoke nights and competitions are events that involve more customers with your restaurant. Create a fun atmosphere in your restaurant and attract eager singers to your tables. Promote Karaoke events on social media platforms to entice more customers. Celebrity Meeting Are you well connected with local celebrities? Invite celebrities to your restaurant to stand out from the crowd. If the celebrity is of high profile, organize a grand VIP meet and greet. You can prepare a unique dish and name the dish in celebrity names like Soufflé Diana, Bellini cocktail, and a lot more. Art Gallery Night Restore your decoration with the works of local artists in the restaurant walls every few months. On slow sales days, introduce new artists every night. If it’s a launch night, offer to slash discounts on menu items so that loyal customers attend the event. Backyard Games Few classic games like beer pong, corn hole, and flip cup are loved by customers. It revives the fresh memories of college days to increase customer loyalty. When a customer introduces your restaurant to a friend, give off discounts on the menu items. Magical Nights Magic serves as a spotlight for the restaurant. Invite a local magician to perform magic in front of the customers. Add some mystery events by hiding the gift cards on the table. Give ideas to the customer to find out the gift card. Magic evokes the customer, and he loves to come to the restaurant to see exciting things. Mystery Murder Events Sherlock Holmes is an unforgettable person for any adventure lover. Decorate your restaurant with a mystery murder theme. Hiring acting groups and celebrities to illustrate the mystery murder event will enable your restaurant to serve better. Give Importance to Arts and Crafts Showcase your creative skills by conducting an art workshop in your restaurant. Allow customers to present their arts and crafts work on the premises for a specific time. During summer vacation, organizing workshops will make your restaurant popular among children and parents. To add value to the craft and arts events, engage in live music. Hire a band for live music events to entertain customers that improve creativity. Level Up Your Business Now Introduce events to the customers in a unique way that encourages customers to return to the restaurant. Conducting star-classed events creates a ripple event to promote brand awareness and customer loyalty. Have an eye that the marketing channels promote your restaurant in a way that attracts more customers. Even the follow-up events must need to focus on effective restaurant marketing. If you want to fill your restaurant seats on all nights, the right scheduling of the events of your restaurant calendar is required. This article will give you the best restaurant event ideas that really give an exclusive meaning to restaurant sales.
September 3, 2021
Today people rely on mobile phones for everything. Customers look for convenience in ordering and enjoying their favorite food. Online food ordering software helps the restaurant in boosting sales. SMS marketing assists restaurants to attract and retain new customers. When a customer opt-in to receive the restaurant marketing email to know about restaurant updates. Restaurants make use of SMS marketing for giving coupons or discount notifications. Thus SMS influences the customer to turn towards your restaurant brand. The majority of restaurants choose SMS marketing as it is an effective and inexpensive approach to reach customers. Let us look into how SMS marketing can support your restaurant business. Why Restaurants Need To Use SMS Marketing Limited Time Offer. Restaurants often make use of text coupons to encourage the customer's plan for a visit. The majority of the restaurant offers are valid for a short period. It creates an urgency among customers. In this way, customers may look for an opportunity to redeem the coupons quickly. Introducing A New Item. Yet another significant way to advertise your restaurant through text is introducing new menu items. You can even showcase the upcoming special menus based on the seasons. Now the customers may have each scoop of an innovative and delicious dish of their interest. Customers often choose the restaurants that offer food as their taste buds prefer. Announcing Entertainment Updates. Restaurants utilize text marketing to give notifications about special restaurant events. Text messages inform live entertainment on a special day to the customers. On seeing the messages to customers express interest to participate in the events. Entertainment events highlight restaurants for the customer looking for the best dinner place. Feedback and Surveys. SMS marketing is a two-way communication platform to gather feedback or conduct polls. Integrate polls and feedback surveys with restaurant apps and websites. Feedback encourages your customers to return to your restaurant as they feel like a part of the team. Restaurants utilize the survey results for restaurant promotion in digital media marketing. Conduct polls for the customer like "What would you like to have a sandwich or chicken lollipop? Request the customer to text back as SS or CL to get a free bite. Polls help the customers understand the customer demands. Deep market research through surveys that makes a connection with your brand. Rewards Programs Restaurant text clubs are the right channel for restaurant loyalty program promotion. Treat customers as VIPs, which helps in fostering loyalty. For instance, restaurants can text messages as "Book your seats for September VIP event. Taste the wine on 9th September @ 6.00 pm. Book your seat by responding with your name with the '#' tag. Customers get to know about the discounts and offer through messages. They might think they are the first person to grab the offer. How To Use Ytock For SMS Marketing Online food ordering software allows restaurant owners to configure SMS settings. Ytock provides an easy way to connect with the target customers through SMS. Restaurants can send SMS about the offers, discounts, and new menus to the customer directly using the platform. SMS settings set up the Twilio SID, token, from parameters. SMS Settings OTP - Your restaurant platform uses OTP to protect the data and credentials. It minimizes the risk of fraudulent logins and stolen data. Enable or disable the OTP verification status by selecting the radio button.Twilio SID - The 34-bit number used in sending TwiML messages to customers using the TwiML app.Twilio Token - Recognizes the identity of the client and gives access to its API featuresTwilio from - The Twilio phone number used to send messages to the customer will start with+, followed by a country code and press submit. SMS Marketing Tips Messages Sent Spontaneously Effective and fun advertising is achievable through spontaneous marketing. SMS marketing influences the customer to add themselves to the restaurant's SMS list. You will also get new visitors during unexpected quiet periods. Some of the spontaneous ideas are offering smoothies at half price or get two snacks at the rate of one. Resolve slow restaurant sales issues through text marketing. Messages Sent Spontaneously Effective and fun advertising is achievable through spontaneous marketing. SMS marketing influences the customer to add themselves to the restaurant's SMS list. You will also get new visitors during unexpected quiet periods. Some of the spontaneous ideas are offering smoothies at half price or get two snacks at the rate of one. Resolve slow restaurant sales issues through text marketing. Coupon Codes Short discount codes work well with the text. Restaurants can create personalized coupon codes with initials using SMS marketing. You can send a unique code to each subscriber using a text marketing service. Design the code creatively by combining letters/numbers. Coupon codes stimulate the interest of the customer and sign up to avail the treats. A Special Birthday Treat Promotions And Polls Send a personalized SMS greeting when restaurants have a customer's birthday and anniversary dates. Greet the customers on a special day by offering discount meals, free coupons, and meals. Many of the restaurants send birthday greeting messages in the morning. So that the birthday girl/boy plans for dinner in the restaurant. This might brighten up the whole day of their special occasion. In certain cases, restaurants may not have customer birthday dates. Request the customers to respond with the birthday dates to receive yearly surprises. Event Announcements SMS is a popular way to create awareness among new customers. Restaurants can send coupons to announce discounts and offers through SMS. Once a week coupons for festive seasons or regular meals send to customers. Ensure that the coupons send to SMS subscribed customers. Engage your customers with a privileged mode of providing exclusive coupon-only deals. You can also make use of coupons during slow business times. So that the customers receive an incentive on every visit boosting the sales. SMS marketing is effective for game nights, music performances, and art shows. Manage Cart Abandonment Often few customers change their minds during the mid-order processing. Customers who abandon the cart will return to complete the order only on a few chances. SMS marketing helps restaurants to encourage the customers to finish the order. Text messages remind the customers to proceed with the orders stopped in the middle. Promote Referral Programs SMS campaigns help in bringing more referrals to your restaurant. Let us check out few examples of restaurant promotional text messages. Looking for the best party place? Here is your restaurant to have fun. Tag a friend and have a champagne drink.Hi [customer name], planning for dinner tonight? Refer a friend to [restaurant name] and get a free dessert now!Celebrate Friendship day by sending the coupon to your lovable friend. Get a 30% discount for French fries with a coupon code FRIEND 40. Host a Fun Competition Organize contests such that it is exciting and offered only to the SMS subscribers. Trigger up the competitive spirit of the subscribers. Generally, restaurant owners design contests with complex ideas. Restaurants often conduct contests for a long period to match the trend. Giveaway the redeemable code for winners or a free meal. For instance, Get free Pizza by forwarding the messages to 10 people. Say French Fries! First, 10 members can win large French Fries. Email Sign-Ups Restaurants get confused about how to get the sign-ups? SMS marketing helps you get the email address of the customer. You can pop up a message as such "Get the updated offers by sharing your email or share your email to get a discounted meal on next visit". Restaurants can offer discounts for only the email list subscribers. You can exclude the customers who have not signed up for your newsletter. Loyalty Programs Restaurants will accumulate a list of loyal customers throughout the restaurant's development phases. This could be either because they like the food or ambiance, or it is on the way to their home. Otherwise, it becomes a hangout place for them along with their friends. Even in slow business times, recognizing, acknowledging customers making the restaurants more dependable. To influence customers to return, the restaurant develops a loyalty program. It focuses on discounts and offers through text messages. Create a loyalty program for such returning customers by texting them. Offer them special discounted rates or VIP passes to events or tastings. Customers always appreciate discounts or free items, and it makes word-of-mouth advertising effective. Check out the Loyalty program idea and tips to boost restaurant sales. For example, to get repeat business, restaurants can conduct an SMS marketing campaign by sending offers. The offers can be like get a 6-inch sandwich free by purchasing two drinks. The offers have shown a 9% increase in redemption rate, which is higher than the 1% redemption rate. Tell Customers About Exclusive Menus Restaurants can promote their old and new menu choices using text message marketing. For Instance, "Grab your Chicken 65 - Wednesday special!. Click the link". A restaurant can remind customers when it will offer a particular special. If it knows that particular item is very popular among patrons. With SMS marketing, restaurants can introduce new menu items or change menus based on seasons. If the business is slow, you can also offer free appetizers or discounts on specials. Customers frequently welcome the food message when sending it at perfect timing. You've probably seen commercials on television. Messages are mostly scheduled an hour before mealtime to attract viewers. Blog: Restaurant Menu Pricing Strategies to boost your restaurant sales Customer Feedback SMS marketing is not only used for advertising but also used for conducting surveys. Restaurants can know about customers' interests. and make changes in food, service, and ambiance. Restaurants can retain regular customers by encouraging them to provide feedback. Market Your Website Today every one of us has a smartphone. You can add the website URL to the SMS generating the web traffic. SMS can integrate hyperlinks easily and can follow quickly. You can also add other URL pages other than the main pages to the SMS send to the customers. Restaurants can inform about the campaigns and their links using SMS. Conducting campaigns supports the restaurant promotion. Taking advantage of the recipient's curiosity, encourage them to click through the given link. Optimize your website for mobile devices! Restaurant Industry SMS Best Practices Use It Only When You Need To Inform Importantly Text messages are common these days. But if you bombard your customers with them, it will make customers put off. People do not like receiving more notifications from brands than from their friends. Messages sent with a longer time gap must make use of email instead. Get Permission Before Texting Customers Avoid sending promotional messages to the customers who have not opted-in. Pay attention to the phrases in the messages sent to the customers. In certain cases, restaurants are suggesting that customers will receive special offers. By doing so, restaurants are pushed into a corner. You will not be able to post other kinds of information such as menus or news. Be Concise Restrict your promotional text message to 160 characters, don't exceed. Currently, the latest mobiles support lengthier messages. But customers never like to read stories in SMS for brand promotion. Your messages will convert more effectively if you keep them short and sweet. Be Personalized You can make a customer feel special even if you do bulk SMS marketing. The simple act of addressing customers is to use their first names. Offer The Option To Opt-out Whenever you place a CTA, it is essential to insert the opt-out with the instruction set up. When you send the first text message from the restaurant containing opt-in you have to insert an opt-out link for improved customer experience. Final Thoughts Restaurants can identify the customers through simple and affordable SMS marketing. Collect the customer mobile numbers to make restaurant promotions. SMS serves as the right place for creating brand awareness. Excite customers with discounts, offers to turn them into loyal and regular customers. Thus customers will line up to your restaurant all the way with SMS marketing.
September 2, 2021
Here I take a great opportunity to introduce the incomparable benefits of cloud kitchen. Shall we delve into it? In recent days, cloud kitchen is grabbing the attention of the restaurant industry. The low investment with high returns of the cloud kitchen makes it preferred by the majority of the restaurant owners. These two factors are taken into consideration by the restaurant start-ups. Transforming your restaurant business online might confuse you a bit. But you are living in the information age and every one of us is overloaded with information. This influences the essentials of understanding the challenges of the restaurant industry. Even though you serve delicious food with customized furniture you still struggle to improve business. And there comes the cloud kitchen to help your business. You may have a question about whether cloud kitchen is a wise idea for my restaurant? Let us check out how it helps your restaurant. What Is A Cloud Kitchen? A cloud kitchen is referred to as a ghost kitchen or dark kitchen. In other words, it is also known as a virtual kitchen or satellite kitchen. This type of restaurant kitchen doesn’t offer a dine-in facility. If you want to start your restaurant with low investment and risk then cloud kitchen is the right choice for you. Compared to the expenses of the traditional restaurant cloud kitchen is cheap. Restaurant owners can experiment with diverse concepts which redirect to a variety of delivery business models. Types Of Cloud Kitchen Models The cloud kitchen is classified into the following types. Stand Alone Cloud KitchensVirtual RestaurantsCloud Kitchens, A Multi-brand ProviderCommunal KitchensChef-managed Cloud Kitchens Stand Alone Cloud Kitchens A single theme or a concept is used for the functionality of a standalone brand cloud kitchen. Generally, standalone kitchens offer one or two cuisines with 10 to 15 menu items. The standalone kitchen layout is around 300 square feet. Virtual Restaurants A virtual restaurant is created under the existing restaurant setup. These restaurants link themselves with online food ordering systems to promote the business. Virtual kitchens offer different menu items than that of the main restaurant. It provides a chance for experimenting with a new cuisine that is never offered in the existing restaurant. Cloud Kitchens, A Multi-Brand Provider Any restaurant owner with the desire of business expansion over multiple brands chooses cloud kitchen. A multi-brand cloud kitchen allows multiple brands to function in the same restaurant. This type of kitchen utilizes the same equipment and resource as the existing restaurant. Usually, they are cuisine-specific that satisfy different customer or target groups’ demands. Having an online food ordering system will offer you better audience penetration that expands the customer base. Communal Kitchens Communal kitchens is a shared kitchen space or commissary kitchen. It is a large kitchen space where numerous restaurants can occupy on a rent basis. Every restaurant brand can have individual kitchens units equipped with essential utilities. Usually, these kitchens are located at strategic points where customers are active, particularly for certain types of cuisine. Operator-Managed Cloud Kitchens In an operator-managed cloud kitchen, food preparation operations are carried out by the kitchen operator on behalf of the restaurant brand. The online food system promotes the restaurant in a unique way. Restaurants receive orders from the food ordering apps. The operator takes care of the order process from the order acceptance to third-party food delivery. The best way to expand the cloud kitchen business is to have an operator-run cloud kitchen. It's like a virtual franchising model. Getting Started With Cloud Kitchen Location Restaurant owners often look towards cloud kitchens because of the low investment in the real estate section. Location plays a main role in differentiating your business from your competitors. The expenses associated with cloud kitchen opening are less compared to the traditional dine-in restaurant. With the cloud kitchen model, there's no need for a location with foot traffic, parking, or a high-end location. Nevertheless, low rentals are essential to ensuring proper sanitation. It is also important to select the location based on the type of food product you are selling and the customer demographic. Your cloud kitchen should be located somewhere where there is a lot of demand for your food serving. Staffing Setting up a cloud kitchen starts with the selection of the right staff. Search for qualified chefs with relevant experience in each cuisine. Once you hire the right employee allocate sufficient time to train the employees. The minimum staff size for an online kitchen is five employees. You may need to hire two chefs, one housekeeper, and two helpers. Chefs at Commis level 1 make an average salary of Rs 14000 - Rs 15000, while helpers and other staff make salaries of Rs 6000 - Rs 8000 depending on their job duties. The restaurant needs one employee to take telephone and online orders in addition to the kitchen staff. Equipment After choosing the location it’s time to set up the equipment for the kitchen. Decide the position where every piece of equipment is placed based on the restaurant layout. You must also make deep research in purchasing mixers, freezers, and ovens. You must also focus on the purchase of the saucepans, ladles, and utensils that are used by the chef. Above all, the purchase of the kitchen equipment depends on the type of cuisine served by your restaurant. The food delivery business greatly depends on the packaging material. Even though you offer good food if you don’t serve the customer properly you may end with a bad brand name. You need to purchase plastic containers, spoons, and boxes to assure proper packaging. Legal Requirements Every country has set different legal requirements for restaurant processing. Restaurant owners must get proper licenses and permits to open a new restaurant in a specific location. Restaurants get licenses such as FSSAI, environmental clearance, and fire safety licenses. Remember getting a license takes a bit long time. You must also keep track of the annual license renewal. Packing Once you integrate your restaurant with the right technology to accept and process orders. You have to focus on the food delivery particularly packaging. Depending on the type of food restaurants must purchase plastic spoons, forks, and plastic containers. Assign a separate team to pack the foods for the customer. Restaurants often allocate 5 to 6% of the total order expense for packaging. Few restaurants spend 8 to 9% on packages to provide great customer service. The packaging material must be strong and quality such that it keeps the food warm. Make use of different types of containers to handle a variety of dishes of varying temperatures and textures. You can even promote your restaurant through packages by printing logos. Your restaurant can also show its commitment to the environment by using eco-friendly materials and sustainable cutlery. Marketing An effective marketing strategy will help to spread the cloud kitchen benefits. Perform deep research about your competitors and the customer preferences over menus. Strengthen your online presence through social media promotions. Ensure that you engage your customers through enticing images of food, polls, interesting blog articles, etc. Feature your online profiles by requesting more user-generated content. Online Ordering If you have an idea of a cloud kitchen then you need to set up online ordering. There are two options to implement cloud kitchens - food delivery apps or own apps. More and more restaurants prefer aggregator apps but they face high commissions. But online ordering system is a cost-effective approach to increase your restaurant sales. To create an online ordering app for restaurants, you should reach out to app developers with experience in the field. Conclusion With increasing smartphone usage the restaurant industry is hit by advanced technologies. Cloud kitchen seems to be a trendsetter in recent days. Restaurants have explored the most profitable ways to generate revenue with minimal risks. If you need to stay updated with the food industry, cloud kitchens will exceed your expectations.
September 1, 2021
As a restaurant owner, it is essential to know things about the online presence. There are numerous techniques available to raise the restaurant’s profit margin. Every restaurant wishes to bring more customers to increase sales. Develop a customized online ordering application and encourage the customers to download the app. Download incentives can help you gain visibility and customer loyalty. The users who have downloaded are more likely to place orders than without the app. An online food ordering software offers a better customer experience. Moreover, it streamlines the restaurant activities increasing profitability. This article will tell you the checklist for restaurant mobile app promotion. Why Should You Have Your Own Mobile Ordering App? Restaurant and food companies have utilized technology solutions to improve performance, quality, productivity, and customer satisfaction. You can benefit from having an online presence for your restaurant business in several ways in addition. Location-Based Marketing When your app functions with location-based services, you can send location-based offers. Instant push notifications inform you of the attractive offers during mealtime. Location-based promotions not only inform the customers. But also a personalized approach directing the customer to the restaurant's front door. Improves Social Interaction And Brand Recognition Designing a good app enables the customer to relate to your restaurant for good food. Once they have experienced delicious food and exceptional customer service they are more likely to refer your restaurant to their friends and relatives. People will tag your restaurant on social media platforms and will increase the total number of downloads. Getting feedback from customers promotes your restaurant like a wildfire among the users. Due to this, people nowadays check restaurant ratings and reviews on various websites and mobile applications, before deciding whether to eat at that restaurant or not. A well-rated website increases the chances of more customers visiting the page. With Instagram, marketing customers can tag your restaurant picture serving as free branding. You can easily visualize your customers turning down as brand ambassadors. In-depth Business Insights With Improved ROI Online ordering software comprises predefined functions that help in tracking the business too closely. You can also know which dishes gain more profit on the busiest day of the restaurant. When you get a negative review, you can identify the non-popular dishes. Now you can work into the details to resolve the problems. The expenditure, peak hours, and performance of sales assist in pushing your restaurant business to the next level. Cost Reduction And Alignment Of Processes You may wonder what online food ordering systems do for your restaurant business? Well, customers can easily access the menu and introduce new menu items. You can visualize the increase in employee productivity and automate the entire business process. No chance for error occurrence in order processing. Since it is an automated system you are out of printing charges that saves your restaurant expenses. Increases The Customer Trust And Communication A food ordering app not only improves online sales but it increases overall sales. Reviews about your restaurant raise online visibility and brand awareness among the customers. Changes in the menu and events are quickly notified to the customers through the app. Personalized Marketing Channel Integrate your restaurant with an app that allows digital marketers to access customer information directly without the interruption of third-party aggregators. Every customer information is collected from sessions, which is used to improve the marketing campaigns. Besides enabling your marketers to deliver content to users more effectively than other traditional marketing channels once they have all the data they need, an app also provides you with an easy way to share content with them. Social Media Advertising Social media marketing offers you several avenues to promote restaurants. 92 % of promoters use social media as a promotional channel. Advertise the restaurant events, offers, and discounts on social media platforms. Instagram remains a great platform to share menu pictures and restaurant special events. Twitter restricts the number of characters in the post. To specify the website link or menu in the post to entice more customers. Create innovative content that steals the eyeballs of the customer. Improve brand recognition with an authoritative command. Customers often prefer restaurants offering importance to customer interaction and feedback. Build A Landing Page It is crucial to have a website before you launch your mobile app. Present your app information on a normal landing page that is appealing. Integrate social media channels and a time to let users know when the services are available. Requesting your visitors for their email addresses is also a good idea. The first step is to create a landing page. Your website must generate targeted traffic. You can divert your audiences from your main website by positioning your app and your landing page. Create awareness and boom for your restaurant business through landing pages. Make A Teaser Video For Your App Restaurant owners often look for a spark to connect with the customer. Link the app teaser to the landing page to trigger the interest of the customer when the app is launched. Customers will also have an idea about exploring the restaurant ordering app. You can also upload the video on video promotional sites like Youtube, Vimeo, and Dailymotion. Optimization Of The App Store App store optimization is not an easy thing to overlook. ASO functionalities differ from conventional search engine optimization. The ranking of an app in the Google play store and Apple play store depends on various factors. A few of the factors are keywords, video, ratings, keyword-optimized, and quality screenshots. Submit App To Editors You can promote the app in the app listing sites which publish the app in monthly and weekly editions. Approach the review sites to promote your app idea to the customers. Generally, these apps get the app name, description of the app, promo codes, and app icon. There are paid sites listing the app that helps in supporting the app promotion. Take The Advantage Of Content Marketing Hire an experienced writer to prepare the content for the website and restaurant app-related stuff. The writer must update the technical knowledge every day. This will help to prepare an interesting article for your restaurant. You can also find third-party promotion sites and write restaurant guest posts. Email Marketing Restaurants make use of Email marketing to build a customer base. It helps in sustaining the customers with increased loyalty. You must send regular emails to the customers. So that the customers remember about the restaurant whenever they open your restaurant email. In recent days, restaurants allocate a reasonable budget for email marketing for restaurants. It ensures increased revenue generation. Establish Relationships With Customers Building a relationship with the customer is always the best way to promote apps. You can also promote the app across platforms to distinguish your restaurant from others. Partner Up With Influencers A restaurant is a community-based business that needs to influence the people. Get the contact of customers and inform them about the app launch. You can also request the customers to offer word-of-mouth advertising for the restaurant. Utilize Push Notifications The restaurant app’s success depends on how often the diners utilize the app. Push notifications are a powerful tool because of the opt-in and click-through rates. Customers get instant push notifications about the offers, events, and discounts about the restaurant. You can drive more new orders by announcing the new dish with an offer price through push notifications. Create a brand experience by showcasing the logo and restaurant events by using the online food ordering app. Run App Only Promotions Restaurants must offer powerful marketing techniques to download the app. One-time discounts promote the app with a broad customer base. Even a free first-time order delivery will raise the brand awareness of the app among customers. More than half the population across the globe, downloads at least one app every day to place food orders and groceries. This might make the app stand out from competitors. Today, the majority of restaurant apps offer first-time discounts and increase customer downloads. Promotional Cards And Signs You can promote your restaurant activities not only in the app but also in offline mode. You can also announce app-only offers by including promotion cards in the food packages. In this way, your customers place orders again and again. This strategy is considered an effective method in converting orders arriving through third-party sites. Place digital signboards at the front of the restaurant and it creates awareness among the customers. Train restaurant staff to introduce the app to the customers in person. Restaurant employees are the best representatives who speak about your restaurant and app to the customers. Check Out The Wise Word Mobile apps have turned out to be revolutionary in the food and restaurant industry. Regardless of restaurant owner, foodie customer, delivery person, or mobile app developer. Food ordering apps open up numerous opportunities for restaurant business development.
August 23, 2021
About 58% of adults check their email before getting up for the day. Make sure they're reading yours. Social media marketing has expanded its roots to a great extent. But it has not replaced direct email marketing. You can reach out to your customers with email marketing. However, it remains one of the most effective methods, offering a highly effective customer contact rate. Restaurateurs can create better emails with a diverse collection of tools. Drag and drop tools support easy email update and sending. You should do some research, try some free trials and find the one that works best for you, your business, and your budget. In this post, we will discuss how to create a restaurant newsletter. 1. How To Build Restaurant Newsletter Template Design a template for your restaurant to promote the brand. It enables the customer to identify the email from their favorite restaurant. Create a master template for the restaurant newsletter. Add the logo and colors matching the restaurant theme. Let us check out the few tips for creating a restaurant newsletter template. Choose color themes for the newsletter that aligns with the restaurant website. Place the restaurant logo at the top right corner. A reader can instantly identify the restaurant email newsletter.Template styles for the restaurant newsletter must highlight the text blocks. Feature the newsletter with images to draw the attention of more customers.Optimize the email newsletter that looks perfect even for mobile users. Choose mobile-optimized templates and images for the newsletter. Templates influence the customer to open the email and read the email.Decide the number of content blocks for the newsletter. So that you can pick the right template for the placement of information to convey to the customers. 2. Create A Newsletter Plan Restaurants with upfront planning pave a way to go ahead, whether to publish a newsletter or make changes to the existing newsletter. Design layouts that cover the various events, recipes, and contexts of the restaurant. Check out the best methods for planning the newsletter. 3. Why Do You Publish A Newsletter? Restaurants use newsletters for various restaurant marketing purposes. Publish new recipes or new offers or discounts, or special events in the newsletters. This process organizes a newsletter and publishes it over a consistent duration. Newsletters boost customer engagement with the restaurant. Spice up the newsletter by posting information about customer testimonials. You can even publish profiles of restaurant staff and their skills. Restaurateurs must decide the newsletter content. Always place the call to action in the right position in the newsletter. 4. How Often Will You Send It? Schedule the newsletter frequency either weekly or monthly. Consider the factors newsletter purpose, audience, content length, and message type. Most restaurants prefer to send newsletters on Monday to get a high response rate. But after a weekend, promotional emails flooded over every customer inbox. So restaurants must send their email newsletters on Tuesdays or Thursdays. Restaurants choose these two days to reach the target customers. As the customers can find time to open the mail of the restaurant. Newsletter for restaurants before the noontime works has a 47% email opening rate. Restaurants can send newsletters at the month beginning to focus on the millennials. Since the customers are likely to spend more on food orders after receiving the salary. 5. Restaurant Newsletter Ideas Discounts And Promotions Make your restaurant brand visible through special offers and discounts. A restaurant can offer an exclusive discount to newsletter subscribers. Customers must feel happy about the subscription to the restaurant newsletter. Thus customers inform their friends that increase the subscription list. Offers may fall under the online or in-store category. For example, in an online redeem offer restaurateurs, can provide a call to action button like “Redeem offer today” or “Claim discount now!”. These offers encourage the customer to avail of food discounts with a single click. Add coupons to the email newsletter to make it interesting. It facilitates the restaurant to track the opening rate of the email. You can also find out the number of customers who utilize the offers. Restaurateurs can easily identify the best offers preferred by the customers. Thus your customers will return to your restaurant again and again. Menus With Fewer Options Or Seasonal Menus Restaurants may offer few dishes for a limited period. Prepare menu according to the seasonal availability of fruits and vegetables. You can fix the menu pricing based on seasons. Promote the limited-time food dishes on the website or the social media platform. Through many modes of approaches available, the restaurant newsletter is the right source. Customers never miss even a single deal by creating a newsletter. Advertise the limited menu with short and simple text content. Customers can easily understand the content. Promote the seasonal menus with thematic images stating the holidays or seasons. Celebrate a Halloween day publicized with a pumpkin decorated. Customers always love to entice to see something new to the occasion. Add New Menu Items Email newsletters offer a great way to inform promotional offers and discounts. Customers get instant notification of the menu items. Restaurants can change the menu to influence the customer to have an idea to try the new dishes. Restaurants can also provide the post link of the menu preparation procedure. Newsletters redirect the customer to the landing page or restaurant app. Add a call to action at the end of the newsletter, such as “Click to order the delicious food now!” or “Read more about the restaurant services” Reservations For Events Conducting special events in restaurants is an unavoidable occurrence. Entertain customers on thanksgiving dinner, national beer day, or an ice-cream day. Email newsletters tell the upcoming events along with new menu items. Latest restaurant events engage more customers. Newsletters serve as virtual invitations for the customer to participate in the event. Place a call to action button so that the customers can reserve the table. Add a tagline to the CTA as “steal the deal today” or “reserve your seat now” Sellar Reviews In recent days, 94% of customers place orders only by checking out the reviews online. Immediate response to restaurant reviews increases interactivity between customers and the restaurant. Reviews help to convince the customer with a positive approach. Gather the best customer reviews about your restaurant. Transform reviews into a newsletter to provide discounts to the subscribers. Increase the restaurant's credibility and place a CTA button in the right position. This supports the customers to leave a positive review about restaurant service. Restaurants can post images on social media platforms. Chef's Secret Recipes A newsletter with a secret recipe tempering the customer interest. Newsletter grabs the attention of the subscriber. A secret recipe may be a soup or veggie roll or even a dessert. Customers always exciting to look for something special to feed their hunger. Newsletters are the right medium to share a chef’s secret recipe or a favorite recipe. Now the subscriber receives immediate notification of the special items of the restaurant. Newsletter increases the traffic to the restaurant website. You can link the customers to the social media platform pages to turn them into regular visitors. Encourage the subscribers to share the secret recipes. Promote the recipes with tags over social media platforms. Posts inform the recreation of the recipe expanding the customer's reachability. A restaurant can use a newsletter to give the YouTube link to the recipes. A preview image triggers the customer's interest to view what is new with the secret recipe. Introduce New Features And Services Restaurants can inform about new changes with the website. You can also notify new features of the restaurant. Anything new stimulates the customer's interest to go through the newsletter. For example, restaurants can conduct a magic show to entertain customers. So customers don't feel waiting time bored during their food arrival time. Restaurants can launch an online ordering facility through newsletters. Gifts For A Birthday Restaurant newsletter ideas are an effective way to reward the customers on their birthday. Few restaurants rely upon automated tools to send an automated birthday email. Instead of automated tools restaurants can implement online ordering systems. The food ordering app maintains the complete data of the customer along with the birth date. Restaurants can wish the customer on time with a gift that helps to turn out as a loyal customer. Offer a gift that is redeemable online or in person. Gifts can range from a discount coupon to or a free meal or a free drink. Share the offers with the tag "Celebrate your birthday with a free drink" or "Your birthday gift awaits for you" or "Redeem today" Giveaways And Contests Conduct contests or giveaways either weekly or monthly to drive the restaurant in a positive direction. Contests will improve brand recognition among customers that raises customer engagement. Restaurants can decide the offer validity based on the type of contest. You can provide offers for all customers or only for newsletter subscribers. Email Newsletters for Restaurants must contain detailed contest instructions with a direct link. Customers can directly sign up and participate in the contest to grab the offers. Conduct a contest, on valentine’s day or restaurant anniversary day, to make the day special. Couples and customers express more interest to visit the restaurant with sweet memories. Highlights Of Employees Restaurant newsletter ideas pave the way to convey the restaurant staff profiles. Now the customers can know better about the staff who work for them. Newsletter improves more connectivity between the restaurant and employee. Craft the email by choosing the right story frame with an attractive subject line. Enticing subject lines encourage the subscriber to read more along with buttons. When the user clicks through the email it redirects to the restaurant home page. Restaurateurs can add stories of the chef's secret recipes. They can also provide YouTube or Instagram links for full vlogs or recipes. Regular reading and viewing of the restaurant information improve the restaurant service trust. An email newsletter can highlight an employee of the month for achieving sales goals. Thus, the newsletter subscribers will understand the employee skills. Customers can opt for a particular employee to experience great service. Recipe Of The Month Highlight different food items every month with mouth-watering images. Minimal text triggers the customer's desire to taste it first. Add click to the order button in the newsletter that directly lands on the place order page. Online ordering systems highlight the monthly special dish. Restaurant owners can get the number of customer orders for the current month. Online Ordering System guides the remaining customer to place orders quickly. It eliminates the need to search from the list. Updates On Business Every restaurant business undergoes changes over the years. Restaurateurs can use restaurant newsletter ideas to inform a new restaurant opening. You can also announce the restaurant's upgrade. Add interesting information to the newsletter along with the photos. Update the new location of the restaurant. Restaurateurs can also use the newsletter to inform the restaurant business update information. For instance, announce a well-known chef becoming a part of the restaurant team. So that the customers expect for the most delicious dishes delivery. Conclusion A newsletter is considered the best way to connect with customers. Delight the customers with exciting offers using newsletters. Design the newsletter using the right selection of templates catching the customer's attention. A perfect template increases the engagement towards the email. Restaurants can follow these restaurant newsletter ideas to transform their newsletter responsive. Newsletters increase the sales conversions of the restaurant.
August 16, 2021
Today customers receive hundreds of promotional emails in a month. Generally, customers either archive the email in bulk or directly delete the uninteresting emails. So email opening rate depends on the customer's attention over the marketing emails. Would you like your restaurant email to not be treated as spam? Just follow these best practices of email marketing to achieve your sales goals. Make Use Of Online Ordering Software Restaurants can directly access the customer's email id with the use of a food ordering app. Thus restaurants can send their offers, promotions without the support of third-party aggregators. Create an email list easily with the online food ordering system. So that the restaurants can send an email on special occasions or events. Write a Personalized Message Customers often opt for a restaurant dinner to celebrate their loved one’s birthday. One of the best restaurant email marketing strategies is to sending an email to the customer. You can remind that the birthday is nearby and it is time to celebrate the eve with the restaurant. Restaurants can send personalized anniversary days or valentine's day wishes. Diners prefer their favorite restaurant to spend a wonderful evening with their love mates. Promote Special Deals Seasonal promotions and weekly deals are never a missing restaurant email marketing strategy. But that does not mean you should send emails to the subscribers every second day. A good rule of thumb is to send one email per week. But there are exceptions on holidays such as Thanksgiving, valentine’s day, new year’s eve day, and Christmas. These days provide you the chance to send more emails to the customers. Offering Coupons In Email Restaurants can promote specific products to customers at an exclusive price. Marketers focus on the email followers first, by sending email coupons or vouchers. This type of offer assists restaurants identify frequent purchases of the customer. Few restaurants offer subscription-based coupon offers. For example, get 30 dollars off on your first meal delivery. You can also offer 20 dollars off for the order 150 dollars purchase. This type of discount will bring more customers to your restaurant. Email coupons encourage the customer to make use of the coupon immediately to grab the offer. Restaurant email marketing increases the ROI by providing flat discount gift cards on their next purchase. This approach influences the new customer to place orders repeatedly. Announcing New Menu Items Launch a new menu by sending an email to the subscribers by highlighting the specialties of the new dish. You can also show how the creative idea arrived, and why customers must try the new menu. Restaurants can even introduce seasonal new menus utilizing local seasonal products. Purchase the fruits and vegetables from local farmers. Send Emails At The Best Times Generally, the opening rate of the promotional emails ranges high during the weekends. Restaurants can send marketing emails earlier in the morning. As the customers intend to open the mail in a fresh morning. If a promotional email has to reach a wide range of audiences, then schedule the email on Tuesday. You can achieve the highest opening rate, and the second day to opt for email sending is Thursday. Define Your Ideal Email Frequency Never send a restaurant email to the customer with long gap durations. It annoys the customer due to the inconsistent restaurant marketing strategy. So always send an email with predictable gaps and a comfortable schedule. A survey says 87% of customers like to receive emails from the restaurant once a month. Restaurants can retain customers by sending 3 to 4 emails every month. Email opening rate not only depends on the email frequency in restaurant marketing. But also the time and the day of the email transmitted decides the opening rate of the email. More than 12 EMS companies report that early Tuesday mornings and Thursdays have a high open-rate. Marketing experts prefer both these days as the best time to send marketing emails. Make People Hungry by Adding Images to Email Restaurant owners must include food images in their emails. Mouth-watering images generally attract customers' attention. Photos help restaurants to illustrate a topic or special event. In this way, you create an eagerness about events yet to come or a food feast enjoyed by the customer over the past. Launching a new food item with a sizzling photo triggers the hunger of the customer. Thus, the customer can understand the uniqueness of the restaurant among the competitors. Use A Responsive Email Template Design Write an email structured with the body content stating your message goal. Choose the best location for call-to-action in the email. Marketing experts say that too many CTAs in a single email will confuse the customer that leads to a low open rate. Make use of contrast colors for CTA to differentiate from the other text. Restaurants can send an email containing the offers over the ice-creams. For instance “Rush our special flavored ice-creams running out! Grab the offer while it's chill...”. Place the CTA button at the end of the message to check the other restaurant menus. You can also redirect to the online ordering system. The call-to-action must clarify the customer's doubts. Prepare the subject line of the email with high readability. Nurture Loyal Customers Do you wish to improve sales through a loyalty program or marketing campaign? Email marketing is the right strategy that works for you. Add monthly special offers and the restaurant loyalty event updates in an email. So that the customer never misses out on a single deal. Increase customer engagement by combining the efforts of the loyalty program and email marketing. Combined efforts of the customer loyalty program and email marketing improve customer engagement. Write Email In First Or Second Person Perspective Based On The Context. Write the emails in the first-person perspective rather than addressing them in terms of the company. Talks about the offers and discounts in the second perspective. It helps the customer understand their needs directly. You can state your restaurant specialties. For example, I am glad to inform you that Brown restaurant is renovated with a new design and backdrop. Experience the first-class service with our restaurant. Restaurateurs can write about the offers in the second-person perspective. For instance, you can promote offers as “Your Double cheese pizza is waiting for your bite! Place order now!”. Restaurateurs must write the emails in the first or second person. In this way, it enables the customer to feel the care of the actual person towards their hunger. In this way, it increases the number of customer email replies and improves restaurant communication. Final Words Restaurant email marketing strategy is an effective marketing channel to grow the customers. You can nurture them on an ongoing basis to achieve maximum marketing outcomes. A digital marketing plan for a restaurant starts by following the best practices of email marketing. It earns the best returns under the fixed restaurant marketing budget.
July 28, 2021
A restaurant's success depends on customer retention. The ability to acquire new customers is essential for growing your restaurant. But it is perhaps far more important to get existing customers back to your restaurant. What are the reasons? Customer acquisition is a time-consuming and expensive process. You may find the process tedious. Retaining an existing customer is 6-7 times more expensive than acquiring a new one. You can sell the food items more easily to existing customers than the new customers. Extend long-term customer relationships with effective customer retention. Customers are inclined to restaurants offering good food items value for their money. People don't prefer restaurants that go with a business attitude. Having loyal customers offers word-of-mouth advertising to their friends. You can use this great promotional technique for almost no cost! Let us check out the customer retention strategies that grow your restaurant business. What Is Customer Retention? Customer retention rate indicates the percentage of customers who remain with the business over a given period. Retention rate serves as the key metric for all businesses. In general, restaurants can get loyal customers when there is a low churn value. It also shows the business success by retaining more customers over the period. Restaurants measure the customer retention rate to address the problems existing in the business model. Now the restaurant owners can devise a better strategy to retain the customers. Why are Customer Retention Strategies For Restaurant Considered Important? Retaining current customers is more cost-effective than earning new customers. Harvard business review reports that acquiring new customers is more expensive. Restaurants allocate 5 to 25 % of the budget for new customers. In the case of existing customers, restaurant owners, no need to spend more on advertising. Instead, you can repeat the same promotional strategies that gain the customer's trust. New customers place orders with the restaurant after more convincing. Repeated business orders do not come from customer loyalty. Often loyal customers suggest the restaurant to colleagues and friends. Scheduling a buzz marketing for the retained customers cultivates long-term customer loyalty. Tips To Increase Customer Retention Strategies For Restaurant Devise A Layered Loyalty Retention Program Loyalty retention programs used by restaurants help in retaining customers. Online ordering system preserve the complete details of customers. The customer data gives the ordering pattern and their favorite menu items. Restaurants can send emails or SMS offers on their favorite menu items on a slow sales day. For example, offer discount coupons on the customer's birthday or anniversary day. Offer loyalty points whenever the customer places an order with the restaurant. A certain percentage discount on every 10th order influences to place frequent orders. Opportunities are endless. Customers love to get involved with offers and reach your restaurants repeatedly. Once a new loyalty retention program is set, restaurants can utilize digital signage boards to scroll the offer text. However, sending too many SMS and emails makes the customer irritate. At one point in time, customers might even block the messages and emails from your restaurant. Make A Plan For SMS And Email Marketing Restaurants consider SMS and email as great source points to attract customers. Emails and SMS extend a warm relationship with customers. Adding a personal touch to the messages and emails brings more customers to your restaurant. Restaurants can introduce a new menu or combo offers through crisp SMS and emails. A customer feedback request demonstrates the value given to the customer's opinion. It showcases the commitment towards your customer service. Moreover, it boosts the restaurant's image among the customers. You can frame email campaigns based on customer data. This might work great on holidays and festive seasons. You get more loyal customers to your restaurant. Do you struggle with email marketing strategy? Check out a few strategies that help in engaging customers. Market Your Restaurant In Social Media Platforms Social media serves as the spotlight for the restaurant business. Restaurants make use of social media platforms to keep in touch with their customers. Share the delicious and mouth-watery unique dish photos of the restaurant. If you fail to post the content for a long period, then your followers will miss the updates of your restaurant. So share the restaurant posts constantly on social media to engage the customer. Followers are often considered brand ambassadors who do word-of-mouth advertising for your restaurant. Respond quickly to the customer comments on recipes and services. You can even send thank you messages to loyal customers and positive comments. Take the extra mile by conducting contests for customers. You can request customers to share specific hashtags supporting your restaurant business. Contests promote the restaurant brand among the customers with better interaction. Some of the ideas to make your post interesting in social media channels Events hosted in restaurants.New recipesDecoration and background changesBehind the scenes of the restaurant kitchenWeekly special offers and discountsCustomer shared imagesBest employee of the month Offer Exceptional Customer Service Restaurants can win the customer's heart with exceptional customer service. Expectations of the customer may vary from one person to another. But your restaurant must provide the best of it. Don't think that only delicious food will retain customers. But also a quality service will make customers remember your restaurant. Ensure the portion size of the dish is sufficient for the customer's hunger. Deliver the food to the customer at the right time by avoiding waiting for a long period. If a delay occurs for unexpected reasons, place a call with the customer. Apologize to the customer for the inconvenience. Restaurants must provide live chat in-app and the website. In this way, customers can easily reach the restaurant at any point in time. A fine dining restaurant serves many courses that require constant supervision. Here the customers expect high customer service as they pay more. Lack of customer service will disappoint the customer about your restaurant service. Casual dining restaurant customer volume is high, but the service expectation is low. Customer Feedback Customer feedback is a powerful tool to offer better service to the customer. After the customer receives the food from the restaurant, request customer feedback. You can conduct polls and surveys to get an honest review of the customer. Promote the polls and surveys on social media platforms and digital signage boards. You can even provide incentives or gift cards for participating in the polls and surveys. You can even place a suggestion box at the restaurant entrance to get the customer's opinion. Feedback on the food quality and portion size will help you improve your performance. If you get a bad review, apologize to the customer and assure them you will resolve the issue upon the next visit. Bad reviews The biggest challenge of customer retention is bad reviews. Handling the reviews in the right way will earn you repeat business. A survey states that 45% of customers plan to choose the restaurant only when the restaurants respond to bad reviews. When you respond to a negative review, it shows you value the customer's problems. Not responding to a dissatisfied customer will result in a customer retention failure. Create happier customers by reading reviews from unhappy customers. Even though bad reviews might be painful. Engage Your Customers Create a community to carry out social media promotions or in-person marketing. Sharing the posts in the community boosts customer engagement. When you own a community, it helps in improving brand loyalty. Now your customers can understand the value of placing orders with your restaurant. You can even tell an interesting brand story for your restaurant. Engaging stories make the customer remember about your restaurant. Stories create an emotional bond with customers. You can include the food, events, and specialties of the restaurant in the brand story. User-Generated Content Having user-generated content for your restaurant does more than brand awareness spreading. This form of marketing originates from an authentic place. As the customers offer the user-generated content. Customers can relate to this content because they can engage as they are familiar with them. An anesthetic interior with a decorated plate induces the customer to share pictures. Conducting an Instagram photo contest will assist your restaurant advertising activities. Loyalty Programs The simple psychology is rewarding and motivates the customer to place more orders. Customers get loyalty points based on the order value placed by them. Redeem the points against the next food order placed by the customer. Design the loyalty retention program such that it engages the customer. Configure the loyalty program so that it is easily attainable by any customer. Create A Better Dining Experience Customers frequently place repeated orders when they have a positive restaurant experience. Focus on how to provide the smoothest and most enjoyable restaurant experience possible. This could really be what sets your restaurant apart from all the others. Menu Design Pay attention to every detail of the restaurant service. So that the customer understands the valuable service offered by the restaurant. A well-structured menu design enhances the customer experience with the restaurant. A pleasing menu hones the appetite of the customer. Have an eye that the food and interior design go well with the restaurant experience. Restaurants providing an outstanding dining experience establishes emotional connectivity with the restaurant. Menu pricing strategies help you fix the right pricing for food items. You can also control portion with affordable pricing earns you profit. Table Service Table service helps you find out how customers feel about your restaurant service. Some of the techniques that assist the customer return back to the restaurant every time. They are: Customers can opt to order their food by course or by seat, so they have a choice.Create personalized orders by utilizing the product sequences. Offer many variations of the single menu. Different menus allow the guest to choose as per their preference. Monitor the tables and orders by assigning staff for the table. Thus you can provide better customer service. Host Events Often restaurants implement various tricks to captivate and retain customers. Hosting events will help you improve your slow night sales. Customers always love to listen to live band music or enjoy a karaoke night on weekdays and weekends. You can even conduct stand-up comedy or music events for famous DJs. Conducting ladies-only participated competitions on the night brings more customers. Customers feel interested in spending their nighttime. They might even be ready to pay entry charges for the event. Discuss with the chef and devise a special menu upon hosting the events will gain high profit. Old customers express more interest in attending the events than new customers. Existing customers know more about the restaurant services and specialties. Design Seasonal Menu Items Human brains always look for novelty and new things. The seasonal menu serves fresh ingredients based on the season. When you provide the same menu on all days, the customer will not show more interest in your restaurant. Not changing the menu for long period forces the customer to look for other restaurants. Introduce new menus through email increases customer engagement in the restaurant business. If you think changing the menu might end you with a big risk, then that's not the case anymore. Online ordering software lets you change the menu with informed decisions of the customer. You can improve the menu design from the scrap. Food ordering app analytics report helps you sell the menu items based on customer preferences and season. For instance, you can offer discounts on vegetarian and vegan menu items for customers on a special day. Effective Use Of CRM Customer retention strategies for restaurant remains the main ingredient in flavoring business. And there comes customer relationship management(CRM) to help you manage customers. CRM maintains the database for the customer associated with the restaurant. The database contains the contact details, DOB, and anniversary dates. Sending a wish on a special occasion will encourage them to plan for a dinner with your restaurant. CRM stores the history of the customer menu preferences. CRM guides restaurants to arrive at better decisions in menu and marketing strategies. Have A Record Of Customer Profiles Online ordering systems record customer details with a separate profile. Individual profile supports a personalized experience for the customer. The profile helps you send emails eliminating paper-based receipts. Upload gift cards for special occasions of the customer's birthdays and anniversary days. Add Personal Touch Treat the customers special whenever you serve them. Customers will express more interest in placing orders with the restaurant repeatedly. Train your employees about how to welcome the guest. Employees must guide the customer to have a seat comfortably in a place. Restaurant staff must remember the customer's favorite dish. When you serve the customer as per their wish, the customer feels at home. Customers can place more orders with familiar serving staff. Moreover, customers can inform their dish preferences. Providing a better service improves customer engagement and retention. Remember that you don't over impose the customer when you offer service. Effective Online Restaurant Advertising Online ordering software updates the upcoming events to the customers through marketing tools. As you hold the customer data running an email campaign is very effective. If a customer has not visited for a long period, restaurants can send a reminder email or SMS. Personalized push notifications help the customer to stay updated with the restaurant news. But don't send too many messages then people will consider this message as spam. Social media campaigns help in marketing the restaurant among the customers. Restaurants can conduct polls, contests, and competitions to interact with the customers. Tweets, posts, and comments improve the restaurant brand loyalty increase customer retention. What Is Customer Retention Rate? Customer retention rate is the number of customers managed over a specific time. Retention rate helps you identify the success and failure of the marketing efforts. Restaurant owners consider business management as a crucial aspect. You must always have an eye on customer retention rates. Customer retention rate tracks business progression and finds which section needs improvement. How To Calculate Customer Retention Rate? Customer retention program ideas help restaurant owners to grow their businesses. You can make use of a loyalty program to calculate customer retention. Customer retention is the total number of new customers gained in the given period. Subtract new customers from total customers at the end of the time frame(EC). Divide the number obtained by the total amount of customers at the beginning of the period (SC). Multiply the final number by 100. Example Consider a quick-service restaurant running a loyalty retention program. At the beginning of the month of May total number of loyal customers is 500. During the month of May restaurant may acquire 150 new customers, and at the same time, 40 customers leave. So the total number of customers at the end of the month is 610. You can calculate the customer retention rate with the following methods. Customer retention rate = ((610-150)/500)*100 = (460/500)*100 = (0.92)*100 The customer retention rate for the month of May is 92%. You can calculate the customer retention rate either weekly or yearly. Conclusion Getting a repeat business for your restaurant is not an easy task. Visualize the sales progression with the use of customer retention strategies. Maintain good relationships with the customers to offer satisfied service. Don't take customer orders for granted at any point in time. Show how much you appreciate customer business. Request feedback and improve the service then and there to retain your customers. Customer retention strategies for restaurants offer assurance to increase profits.
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