December 1, 2021
In any restaurant, inventory is the foundation. However, most restaurant owners struggle to implement inventory management.
November 25, 2021
With more and more people looking for convenient eating options, the demand for food delivery rises. The increasing needs of restaurants have led them to use third-party aggregator services. Across the globe, the revenue generated by online food delivery has reached around 134 Euro Billion Dollars in 2021, which is an 11% increase from the previous year. Nowadays, customers getting to know about classified offers has led to increasing customer expectations. Thus, restaurateurs have to think about 30% of their earning profit spent over third-party aggregators. How Does The Food Aggregator Model Work? No two platforms work in the same functionality, and thus, no third-party aggregator platforms work in the same manner, but these platforms function with the single goal to increase the number of customers to place orders over the restaurant. So how do these platforms achieve it? Food aggregators allow multi-restaurants to make use of the platform. Once they reach a high number of restaurants, third-party aggregators launch the app to the public. Food delivery aggregators offer great deals, free delivery, and discounts which triggers the customer interest to place orders repeatedly. The customer can happily avail of these unlimited benefits from the third-party aggregators, but it heavily affects the revenue generation of the restaurant end. Reasons Why Restaurants Are Moving Away From Food Aggregator Platforms Restaurateurs face unlimited problems due to the third-party aggregator apps usage, which urges the restaurant owners to choose the in-house food ordering app. Check out the major reasons why restaurants move away from third-party food delivery providers. High Commission Charges Many restaurants hook up with third-party aggregator service providers to promote their restaurants among the customers and increase sales through the platform. However, restaurants spend 10 to 12% of their revenue on commissions and third-party service providers. At the same time, customers also spend high charges for the food delivery whereby third-party aggregators take 30% of their bill amount for every order. Changes In Menu Not Reflected In The Third-Party App Restaurants often change menu, price, offers, and discounts, but these changes are not reflected instantly over the third-party aggregator online menus. Whenever a restaurant needs to make a change in the menu it has to place a call to the third-party delivery service provider, which is a major drawback of the system. No Order Processing On Restaurant Closed Days At certain times customers notice the delay in the food delivery and then try to contact the restaurant through the third-party aggregator platforms. But the customer will not get any response from the restaurant. Now the customer approaches the third-party app providers, and these people will respond as such they will resolve the issue. After one hour, the customer cancels the order and receives the refund of the order amount, which is a great loss to the restaurant due to the non-coordinated activities of the third-party aggregator service providers. In a few cases, restaurants may announce offers for holidays in advance, but the customers receive the updated offer information late unless the restaurants update the information along with the third-party food delivery service providers. Lack Of Restaurant Control The wrong order processing in the third-party portals creates major problems on the customer side, and they blame the restaurant for the flaws that occur in the food order or delivery process. For example, customers might order their favorite food from a restaurant, but the item availability time might exceed the time limit. At the same time, the third-party aggregator platform accepts the customer order. Thus restaurants lack control over the menu, ordering experience, and delivery process, which results in dissatisfied customers damaging the reputation and brand name of the restaurant. Poor Customer Relationship And Loyalty When the restaurants utilize third-party aggregators service, they don’t get direct access to the customer data, which affects the customer relationship with the restaurant. A survey reports that improved customer relationships increase loyal customers up to 5%, which increases sales up to 75%. Third-party food ordering service providers gather data of your restaurant, and they use this data to promote their brand instead of promoting the restaurants. Thus, when a restaurant depends on the service of third-party service providers, it directly affects the future marketing efforts and loyalty of the customer. Alternate Form Third-Party Aggregators For Restaurant Thus all these reasons push the restaurant owners to move away from the third-party aggregator's service. A branded and customized online ordering system with website ordering and mobile app ordering will help you achieve the sales targets as it streamlines the entire restaurant process activities. Summing up Every day more and more third-party solutions offer service to the customer and the restaurants, but it's time to take serious note of the problems raised in third-party apps. The majority of the restaurants have turned towards the in-house online ordering platform that helps them understand the customers, purchase patterns, and promote their business to the next level. Now the restaurants can gain 100% revenue without the commission charges of third-party aggregator apps.
November 10, 2021
The menu serves as the primary driving force that brings customers to the restaurant. Customers must satisfy with the payment the quality of food. The restaurant's profitability greatly depends on the menu pricing. Let us know about the pricing strategies that guide restaurants to fix better prices. What Is Menu Pricing? Menu pricing is the source of restaurant revenue. It impacts the fund investment in utilities, labor, and the restaurant business progression. Fix menu price based on various factors such as brand value in the market, competitor price value. The demand for the brand and the unique selling proposition (USP)-* may rise or reduce menu prices.- Restaurant Menu Pricing Strategies to Increase Profits Now let us have a fresh look at the various restaurant menu pricing strategies. Menu Price Based On The Restaurant Type Fix menu pricing based on the raw material price values, labor, and wages. You can also add regular maintenance charges and other hidden expenses. Gross margin value calculation gives the difference between menu price and dish price. Menu price includes food cost, labor charges, and overhead charges. Calculate Gross Margin Value with a simple formula as: GMV= (Total Revenue- Cost of sold food)/Revenue GMV value varies based on fine dining or casual dining, or a quick-service restaurant type. A quick-service restaurant does not spend much on infrastructure or customer service. So the GMV value ranges around 45%, whereas in fine dining, the GMV value ranges over 75%, and for casual dining, it's 55%. Cost-Effective Pricing Analyze the local competitor price value and set the prices for menus. You can assign the menu price value in three driven methods. Change the menu price the same as that of the competitor's menu price. This type of menu pricing survives your restaurant brand in the competitive market. Set your restaurant menu prices lower than the competitors. This works well for casual restaurants and customers who look for price bargains. Being graded as a high-quality restaurant, you get a chance to attract fine diners. It is necessary to set a high price to maintain the impression. Demand-Driven Pricing Method Restaurateurs can raise menu prices if the demand for menu items is high. An attractive restaurant background with delightful recipes entices the customers. It offers a better chance to increase the menu prices. The food demand rises when the customers feel the restaurant offers delicious food. Food items are priced high in heavily crowded places like amusement parks and airports. However, the customer won’t have a second option to go to any other restaurant. Practice Portion Control Method The majority of restaurants have enjoyed the big bang profit with practice portion control. Restaurant chefs decide each ingredient amount used in the dish preparation. By then this restricts the quantity allotted for one serving. For example, in chicken noodles, the chef allocates 8 chicken pieces. So the noodles will not contain more or less than the chicken count before it leaves the kitchen. Dry and fresh ingredients, fruits, vegetables used in a dish weighed before usage. In this way, the portion control of a menu is implemented in all aspects. Portion control helps control the usage of expensive ingredients. Moreover, it saves labor charges and food wastage. Increase The Charges For Different Cuisines Suppose if your restaurant offers Mexican food, then tag the food item with a premium rate. A customer often checks out the premium price of the menu. And he feels that he can expect a fine dining experience in that particular restaurant. A specially prepared food provided at an economical price won't excite the customers. Sell Your Menu on Social Media Social media attracts new customers with authentic pictures of your restaurant. Post the food and beverages discounts instantly to the social media page. But few things that affect your social media marketing are: Advertising low-quality restaurant photos. Untrained staff members with poor knowledge of` online restaurant ordering. Promoting the popular items of the restaurant at the wrong customer viewing time. Thus the marketing over the social media platforms should eliminate a blindfold approach. It depletes the restaurant's profit. Blog: Benefits of SaaS-based online food ordering system Fix The Right Price For The Right Quantity The major mistake committed by the restaurateurs is either to charge the menu items high or too low. High-priced menu items make the customer stay away from the restaurant. Menu items with too low value will test the profit margin value. So it is essential to offer the right portion of food items for the right charge. Offering a large quantity with high charges will not entertain the new customers. People will not be unaware of the menu item.To withstand the competitive market, offer less quantity food with low charges. But the customer views less quantity as a drawback which results in failure.Finally, the high-priced menu item for less quantity may disappoint the customers. As they might feel the food quantity is too low compared to the charge, they pay for the restaurant. Thus, offer a decent quantity of the food item at a reasonable price. Now you earn the good hearts of satisfied customers. Make Use of Relative Pricing Design a menu list with the high-profit items placed next to the expensive dishes. On viewing this, the customers are likely to choose the cheap item. For example, french fries of 60 rupees printed next to the chilly cheese of 150 rupees. Customers will choose french fries by looking at the price. This menu order placement induces the customer to choose french fries. Thus the customer will place repetitive orders, and it will earn you unlimited profit. Use Complimentary Item Pricing Increase restaurant sales with complimentary item discounts and offers. For example, a customer may order a medium size pizza worth 220/320 rupees. At the same time, he may not prefer to order french fries worth 90/120 rupees. But you can offer both the items as a combo offer for 300 rupees. It is a cost-effective deal for the customer to pick the offer. Penetration Pricing In the initial stages, the restaurant offers food at low prices. After a few days, the restaurant then gradually increases prices. But this gains only limited or zero profit during the start of the business. Even a free sample motivates the customer to place the order. Free samples increase customer loyalty. When your restaurant needs a perfect branding approach, penetration pricing offers the most. You can earn a handsome profit than the competitors as the charges tend to be lower than anybody else. Blog: 10 restaurant loyalty program ideas to promote your business in 2021 Have A Chef Special In Each Section Every restaurant will have a chef's special and secret dish. With no wonder, it remains the dinner's choice as the exclusive item. The chef’s special dish is a collaborative effort of fancy. A chef might add a few rare ingredients that help to earn a handsome profit. Restaurant owners highlight this type of dish at the top in each category. Chef’s special dish helps the restaurateurs to promote the other items at a premium price. Restaurants can increase the price of menu items to premium from normal ratings. For example, a restaurant might offer strawberry dessert at 5 dollars previously. But the price of strawberry dessert changed to 8 dollars. Psychological Pricing Psychological pricing alters the customer’s perception of the menu price. Even though the item is in high demand of the customer. Design a menu card with items priced at odd numbers. The customer feels that they spend too low, referred to as charm pricing. You can print Menu cards with big fonts for the dollar amount and small fonts for cent value. Anchor pricing places the original price of the menu next to the offer price. It directly saves the amount of the customer. Psychological pricing addresses the customer’s sensitivity towards the price. It is a great deal for customers who looks for great deals to have restaurant food. Sell Food-based On Cost Not On Contribution Margin Categorize your food and beverage recipe pricing in a report. Checking the reports will help you understand the profit generated by each menu. Every day of restaurant sales differs based on the orders. As the customers may place the order over varying items. Analyze the sales pattern to find out the items mostly preferred by the customer. It gains profit helps to train the service team. For example, paneer tikka may require 32% food charges that contribute 10 dollars. But a shrimp rice food cost ranges higher than 40%, which earns 17 dollars. A balanced menu pricing helps to comprehend recipe costs. Sell the most profitable items that trigger the customer’s interest to place the order. Blog: How can online food ordering software help to boost restaurant sales? Final Words To Speak There is no single strategy that fits the menu pricing of various restaurants. Pricing depends on various factors: brand image, target customers, serving, and operating costs. Sales reports offer great business insights. Analytics reports point out the areas that need improvement to succeed in the goal. Thus, following restaurant menu pricing strategies helps to boost restaurant sales.
November 1, 2021
Currently, the world is facing a pandemic situation and the restaurant industry finds new techniques for contactless ordering. Many restaurants started to look at QR code menus. QR codes work as a great solution for restaurants, bars, and hotels. QR codes get augmented customers with fast transactions and friendly connectivity. Additionally to social distancing and better hygiene, a QR code menu has many advantages in a restaurant. To begin with, let's understand what QR codes are exactly. Next, we'll discuss the influencing reasons for including one in your restaurant. What is a QR code? Restaurants can present a digital menu version through QR code. It enables the customer to view the scan code through the smartphone. No need to maintain physical menus at the table supporting a friendly customer experience. QR code represents the code in an image similar to the barcode in the grocery store. The customer can scan from their smartphone which redirects to the website or app. On the website, code gets translated into readable menu information. Now your customers can view and select the menu items to place an order. Why Do Restaurants Need To Use QR Codes To Increase Profit? Easy ordering Customers can order easily by browsing the menu digitally. Now your waiters can offer better service to the customer with reduced physical touch. QR codes also reduce the workforce, which increases revenue. Restaurants can easily create QR codes as they occupy only a little space. You can link to unlimited PDF content like coupons, loyalty points, offers, or popular dishes. In common restaurants, menu cards are torn or damaged but QR codes remain fresh in stating the restaurant menu to the customers. Colorful QR codes attract more customers to your restaurant increasing sales. Benefits of using QR codes in Restaurants Maximize Order Values Digital food orders increase the customer spending pattern. Online food ordering software raises the food order value by 30% by streamlining operations. When you attempt a face-to-face restaurant promotion activity it ends up in an awkward experience for the customer. While ordering through the digital menu does not put stress on the customer during the order process. Customers can navigate through the menus in a relaxed mood to pick their favorite foods. Yet another advantage is customers never face an embarrassment in adding a second menu item even though they have placed the order with the restaurant. Reducing The Staff's Contact With Clients The current scenario has pushed people to look for low physical interactions. As a responsible restaurant owner, you also find better ways to reduce contact between customers and staff using the QR code menu. However, at times staff need to serve the food to the customer’s table. Instead, you can also have a collection point system for your food service to reduce human contact. Increase Table Turnover Restaurant managers often face a big challenge in offering better customer service. Customers complain about the delay in food service. QR code eliminates the chance of waiting for the server to place an order. Thus, it speeds up enormously. Even at the last minute customers can place additional items to the order offering convenience to the customer. Quick Processing QR expands as a quick response. QR codes are the best speed-up alternative to UPC barcodes. These codes can be encoded in both directions, horizontal and vertical to deliver the information. Easy And Frequent Menu Item Updates You may have a different scenario when you run out of kitchen items. You can inform your customers that the menu item is not available. Digital menus allow the restaurant to update the menu at any time with minimal fuss. Improved Menu Design Restaurants and bars are mainly affected by inventory fluctuations. This influences the necessity to focus on the menu inventory. Menus serve as a snapshot of the restaurant service to the customers. Preparing a menu based on seasonal changes results in unforeseen traffic spikes. QR code menus in a restaurant offer a better chance to edit menus on the go. No need to reprint menus every time you change the menu. Higher Customer Satisfaction Customers choose a restaurant to have fun and a relaxing time. When a customer wants to order easily and quickly, QR code offers the most. It eliminates the manual searching time of the customer by directly visiting the app. Moreover, it reduces the wrong order processing and time spent on servicing people. QR codes are helpful for tourists who are aware of the new language. Drive Downloads Of Your App When you are printing a QR code you can also add the download link of the restaurant app. Today every customer owns a smartphone that can scan the QR code for the restaurant with no means of time to get app download promotions in time. These codes can take customers directly to the app store. It also increases app downloads when the customer is in the app store. Data Collection From Customers QR codes help the restaurant to gather customer data. Usually, customers give their mobile number and email address during the ordering process. Online ordering software captures customer information to drive customer loyalty and retention. Data is a valuable resource for any restaurant business. In this way, restaurants can understand the customer’s menu choice and order patterns. It supports more orders with your restaurant. Develop Social Media Awareness For Your Brand Customization is the basic feature of QR code generators. Restaurants can customize QR codes by showcasing the restaurant brand logo. Codes help in raising the restaurant business awareness which registers the logo in customers’ minds. In general, diners scroll through social media platforms to find good food and the best customer service restaurant. Conclusion Restaurants consider QR codes as a valuable tool for boosting sales. Restaurants must service with effective ordering. QR codes advertise the hygiene of the restaurant food preparation process. QR codes help in promoting the restaurant brand among the competitors.
October 11, 2021
Nowadays, customers search for a restaurant online to have their dinner, and they land on the website homepage. The restaurant website serves as the brand image of the restaurant that leads to a successful business. A unique website design that contains essential information such as menu description, working hours, location, and item availability time triggers the customer's interest to place more orders. An online ordering software showcases the restaurant website features and directs more customers towards the restaurant website. Let us get into the few design ideas that improve restaurant sales to an unexpected level. The Wireframe Ordering Experience A wireframe serves as the visual workflow representation of the website or an app before the app launches. Wireframe helps to identify the issues encountered in the design or workflow. Restaurateurs utilize wireframes during the design phase and work with the UI/UX designer team to find out the errors that arise in the functionality of the online ordering system in future cases. Easy Online Ordering Menu Every customer who lands on the homepage of the restaurant first looks into the restaurant website design. A customer who plans for dinner or wishes to place an order online looks for menu categories arranged in logical order on the online food ordering website. A restaurant website must contain an order now button, which converts the visitors into customers. Place attractive images beside the menu items trigger the interest of the customer to order right there. Adding a customer feedback section on the website makes the customer feel that the restaurant management team considers the customer grievances and resolves them instantly. Support Different Payment Methods The food order of every customer differs from the other customer. Similarly, the customers can make their payments either through credit or debit cards or e-wallets. Henan modes are supported on the website. Maintain Consistency In Website Design And Theme A restaurant website functions as the virtual face of the online branding of the restaurant, which becomes essential to reflect in the theme and the design of the restaurant website. The website must promote the restaurant logo among the customers and follow a unique color scheme throughout the restaurant. When a restaurant owner creates an engaging restaurant website design, it assures a huge dividend profit amount, which mutually raises the online ROI value. Restaurateurs can also associate with the perfect digital agency partner for a creative presentation of the web design. Categorize The Items Categorize the menu items based on the popularity and the profitability of the menu items. Grouping the menu items support the customer to understand the design of the online ordering restaurant website quickly and easily. For example, if a restaurant offers Italian, Indian, and Russian menu items when the menu items are categorized, it enables the customer easy navigation of the food items as of their interest. Give Away Special Offers And Combo Discounts A customer always looks for a great offer when they order a meal. Restaurants often provide discounts such as Get free delivery on your first order or Get the combo package for just 499. Restaurants can entice the customers by displaying the discounts and combo offers on the landing page. Add weekly special offers and dinner combo discounts as a separate section in the website, which is the right strategy to influence the customer to decide to place an order. When the customer views the offer and discounts on the website, it drives more revenue to the restaurant. A low sales day targeted with a happy hour offer brings more customers to increase the restaurant sales. Offer Comprehensive Menu Descriptions The menu description helps the restaurant to sell an item. Thus, a short and sweet content description that states the key ingredients used in the menu given in a crisp format attracts the customers to understand the menu quickly. The use of descriptive wording and grammatical error-free content improves the understanding ability of the customer. Optimize Website For Mobile The fast-paced world has made customers search for restaurants on the go with mobile devices. Thus, design a mobile version of the restaurant website that presents concise messages with clear images devoid of overloading in the small display screen. Sometimes certain multimedia elements slow down the website loading time over the mobile. Optimizing the restaurant website over mobile devices helps to improve the overall look and feel of the website that assists the restaurant to receive more orders with increased usability. A/B Test Your Online Ordering Page A/B testing is considered a growth marketing technique to achieve success in your business. You can set a test for a featured banner or promotions and offers of your restaurant page to check the conversion rate of each element. Thus A/B testing compares two elements of a web page against each other to identify which page element performs better than the other one that drives more sales. Now your marketing efforts will turn out more profitable, which points out the critical problem areas that require optimization. Optimize Website To Improve Search Engine Ranking A well-designed landing page that does not send traffic is pointless to market your restaurant. Optimizing your restaurant website for search engines helps high ranking in google and increase website visibility among the customers Showcase Reviews And Testimonials When you add reviews and testimonials to the website, it assists the customer in arriving decisions and increases the trust of the restaurant. A restaurant website with no review indicates a red flag to the customer about the service. A positive testimonial indicates a happy customer satisfied with the restaurant service, which turns the visitor into a loyal customer. Testimonials offer a chance for the customer to perform research on their own without a marketing strategy. Now It’s Your Turn The success of your restaurant web page depends on multiple factors such as attractive images, well-structured content, quick loading time, and high responsiveness. Perform testing of the website over the various elements and find out which element works best for your restaurant. Restaurant web design must follow simple, intuitive, and easy navigation that encourages the customers to know a little more about your restaurant. Thus the integrating online ordering platform helps to get more design ideas of the online ordering page with a CTA button directed to the restaurant page and improves marketing strategy. A restaurant website should include different payment modes to increase customer convenience in the bottom line. The success of a landing page depends on the integration of contactless delivery paym
September 7, 2021
The majority of the customers love to enjoy theme nights, special offers, or unique experiences. When you want to target the millennials who look for valuable experiences over the amount spent on the restaurant. The spending patterns of the latest generation differ, so restaurants must design perfect restaurant event ideas to boost sales. Do restaurants search for profitable restaurant event ideas? Have events or parties on weekends in your restaurant for bored customers and less excited. Generate more interest by organizing new events. With online ordering software, you can turn out your events flashing among customers. Check out the few interesting ways to entice customers to make the evening special. Themed Restaurant Events Conduct Big Events Promote the restaurant with big events such as concerts, festivals, and sports events. Drive-up your restaurant business by creating awareness among a large customer base that makes the event bigger. Restaurants can even offer coattail evenings to ride off your event marketing to the next level. Draw out traditional dishes from the history of the sport. Fantasy Parties The fantasies are always the trend that triggers the customer interest on a daily basis. For instance, arranging under the sea-themed or twinkling star nights’ decorations will definitely grab the attention of the customer. Today customers love to plan the dinner in an Instagrammable restaurant with an enticing background set up. Decade Evenings If you wish to address your customers brilliantly, then decade nights help in targeting different customer generations. Conduct live evening music and serve delicious food to customers. In the 1950s, pineapple cake was the trend, but spaghetti turned out the customer's interest in the 1970s. Today customers have turned towards pizzas and burgers with exciting events. Offbeat Vacations Stand apart from the competitors by celebrating food-themed days. Restaurants can make the occasion special by giving offers on International Sushi Day, International Coffee Day, and World Chocolate Day. Customers like to taste different varieties of cheese sandwiches and cheese rolls on the cheese tasting day. Moreover, your competitors will not celebrate every event for the whole year.\ Restaurant Events On Calendar Pi Day Pi day is celebrated on March 14th. The number Pi is given with the value 3.14. But you may wonder how come pie in the restaurant? Giveaway pies with special discounts on Pi day. On the other way, you can excite your customers by offering all dishes at the rate of 3.14 dollars or 31.40 dollars. Black Friday Blast Weekends and Friday evenings always stay as a special day for hungry shoppers and hardworking individuals. Join up with the local shops and retailers to provide discounts based on the purchased item value of the customer. This technique helps you appeal to the customers even who plan to avoid Black Friday completely. Perks of Friday participation and store coupons will add up more spice and fun to the Friday nights. Family Event Days The majority of the restaurants take honor in celebrating mother’s day and father’s day. Few countries bring happiness to kids through children’s day celebrations. Plans for kid’s competitions, arts, dancing, and cartoons would bring more customers to the restaurant. Ugly Jumper Christmas Events Ugly Christmas jumper stays as the breaking event in any restaurant that is jam-packed with family and friend’s events before the first few weeks of Christmas. Customers hold down the tight string over their budget and appetites. In order to entice customers, conduct ugly Christmas jumper parties. The customer dressed ugly must share their pictures with social media platforms to get a free meal or a discounted meal. April Fool’s Special Day. April fool’s day is a prankster's day. Train your staff to play with the customer by pranking. Giveaway discounts and offers by encouraging the customers to prank others. If you are not good at dealing with practical pranks. It is better to conduct the best joke competition to gain the reward points. Invite a popular comedian to make April fool’s day fun and enjoyable for the customers. Social media extends a hand to the restaurant brand promotion. Star Wars Day Design a Star Wars-themed food and drinks whereby your customers are stunned with the exclusive themes. Reconstruct the Star Wars background sets such that the customers take selfies shareable on social media platforms. Groundhog Specials Have you ever watched the Groundhog day film? That’s right, a reporter undergoes the same thing, again and again, every day. Similarly, you can serve the customers the same order throughout the night. Otherwise, ask your employee staff to greet the customers many times. Ensure that the customers are in fun mode. Conduct Restaurant Events To Celebrate Love Dinner Dates Couple date nights generally occupy the diary spaces of couples to spark up the love relationship. This type of date night is preferred by new parents of long-lasting couples in a relationship. Arrange date nights on a regular basis such as every Thursday. You can see many loyal customers enjoying their romantic dinner in your restaurant. Traffic Light Night Party Traffic light party invites customers to wear dresses red, green, or yellow. Customers wearing wristbands and ribbons of these three colors make your party highlighted more than the competitors. Serve the customers with the traffic light-colored food to make their day special. Partner up with local radio stations to promote the event among the wide customer base. Lock And Key Party Lock and key is a traditional date fun event. Customers will be wearing either a lock or key in their neck chain. The game starts by matching the lock with the right key. You may be unaware that love may blossom tonight with a fun icebreaker. Valentine’s Day Valentine’s day remains special for any lovable couple. People look for restaurants that celebrate valentine’s day in a different way. You can also conduct events for single awareness day to speed up the dating event. Open mic night would break the love iceberg of turning your restaurant lover’s landmark. Events like blind food tasting or knowing each other will be preferred by every couple. Restaurant Events For The Charity Cause Charity Nights Rather than conducting restaurant auctions, address a specific cause by themed charity nights. To save wild-life animals, dress-up restaurant employees with wild animals style. Decorate cakes with zebra cross lines or peacock feathers to get orders from customers. Raise funds for breast cancer patients by giving free pink drinks on food orders or get discounts on pink vegetable menu orders. Auction Evenings Giving back to the community helps restaurants to differentiate themselves from competitors. It increases the restaurant value among the customers who have not yet experienced your restaurant’s food and service. Restaurants must take some time in planning and request donations from customers or else join up the hands with local organizations. Charity Competitions Want to build a powerful restaurant team supporting your business? Just take part in the charity sports events. These events give a chance to announce employee progress. You can even conduct sports events using rowing machines and exercise bikes within the restaurant. Energize your customers by organizing live music entertainment events. Get the ideas from local gyms to provide healthy menu options. Localize Events Local Team Sponsorship Get connected with a local team and sponsor them to reach the local community customers. Display your restaurant logo in the shirts of sports players and banners in the local stadium. Arrange dinner for the team players after the games or offer special discounts for the audience who enjoyed the sport. If you are a sports lover, giveaway free meals for winning the big tournament. Celebrate Local Goods When you want to draw wide customer attention through local goods. Conduct local food events to make your restaurant celebrated for food. Every region has a specialty dish to conduct events to promote the special menus. Have Fun Showcasing Local Milestone If you have reached a local milestone, provide exclusive offers or specials for the team. This can be anything like good weather or a football team winning a match. Business Events Join up with local industry bodies and business networks to organize the business events in your restaurant. Mainly these events happen after work or on weekends. Business events will bring more customers to your restaurant even during the slow sales nights. Restaurants must work with the motto to offer delightful food to influence the customer’s return to your restaurant. Restaurant Events To Inspire The Foodie Cooking Classes Every customer plans to visit the restaurant, but they cannot afford on every visit. Reveal your secret recipe by conducting cooking classes during the daytime, and slow busy times. You can even prefer quiet nights to teach your customers. You can build your team building by conducting cooking classes. Big Eats Today restaurants experiment with portion size to rank them in headlines. Customers love to know about the giant forms as something different from the normal forms. Instead, you can conduct a food challenge to popularize a dish. Organize competition for customers to complete the dish within a fixed time limit. Get help from influencers and celebrities to boost your online presence. There are few professionals who travel across the globe to participate in food challenges. The world record challenge is a wise option to make your footprint in the competitive industry. Brand Battles Request various brands to face-off in your restaurant. It can be difficult to decide which spirits, beers, or wines will win the ultimate brand crown. Organize a series with heating, semifinals, and the final if you are able to find enough brands. Bringing customers to watch their favorite brands compete is a great way to bring them into your store. Guest Bartenders Revamp your cocktails menu to give a new life to Guest bartenders. Get them to create one-off drinks for the night as a way to attract customers. They could also teach customers how to make some of the drinks. Chef Hosting Invite a popular chef to prepare a distinct recipe in your restaurant kitchen. Launch voting polls, accept criticism from experts and judges to improvise the food quality. Wine Tasting Offer local foodies the opportunity to taste local wines or beers. Pair drinks with your food during the tasting night by collaborating with a wine merchant or brewery. If people wish to try many varieties, you can discount bottles for them. Bringing a local celebrity or influencer to these tasting events is a good way to market them. The mere fact that they are present at the event will guarantee to draw customers, and if they promote the event through their social media, that will make the event even more successful. Host A Tasty Food Night Every customer orders the food in their comfort zones, and they are afraid to try new menus. Online ordering software lets you promote new dishes. It triggers out the customer’s interest to try out a special menu. Everybody likes to try various food varieties in burgers and desserts. Feel The ‘home Of’ Laid down your restaurant as a direction pointer for delicious food. Promote the chef’s secret recipes that might be a vegetable burger or chicken wings. Maintain your restaurant as an icon for food-loving customers. Bake-off Days Young and enthusiastic bakers search for restaurants that host baking events. Promote the events in Television and radio advertisements to raise the awareness of the restaurant. You can also invite customers to sell their cakes to raise funds for a charity cause. Quirky Eats Do you want to make your restaurant popular? Quirky foods items are the right choice for it. Youngsters prefer to order Freak shakes with the ever-popular cronuts. Design rainbow-themed menu items, cakes, and sweets that turn out your restaurant colorful. Quirky eats guarantee a way to bring more customers to the restaurant. Takeover Nights Bring in new beers to your menu and offer special deals on the new drinks while having the craft beer creators come in to talk about their creations. Create a live music event as part of this restaurant event idea in order to get more customers. Promote your takeover of local beer brands to make your branded nights distinguish the restaurant from competitors. Prepare a special beer with the support of beer creators. Targeted Events Ladies Nights Ladies or men-only nights will grab the attention of a wide audience of all genders. Business people always wish to expand their business network. So restaurants must organize business nights. Business people always wish to expand their business network so you organize business nights. Invite sports players to turn down the attention of the sports lovers. Age - Classified Nights Organize night events for couples who have turned into new parents. When the baby cries in the mid of the event, they may feel awkward. In another way, you can give special meals for elder adults over 60s. Limited Deals Happy Hour Deals The majority of restaurants have tried and checked the happy hour sales. It will assist you to recover the slow business hours. Try the offer rotations over pizzas on Mondays, milkshakes on Tuesdays, and vodkas on Wednesdays, and so on. Discounted drinks and buy two get one free will turn your happy hour into a busy business hour. Happy hours encourage the customer w to place the order with a valid reason in your restaurant. Deal Of The Day During the slow business sales, offer dishes at a special price for a short time. Devising seasonal menus with the combo package of hot coffees in winter and vegetable salads in summer will turn on your business. Maintaining a refreshing menu will stimulate the customer’s interest to look forward to new menus. On-Off Parties Live Music Nights Live music creates a pleasant atmosphere for food lovers. Hire a local musician so that your restaurant has a regular house band ringing the ears of the new customers. A customer always steps into the restaurant to listen to peaceful music with delicious food. Dance Off Nights Get connected with local dance schools to integrate fun in your restaurant. Motivate guests to perform moonwalks to the leader board. To build a buzz move along with the Facebook happenings. Be mindful that dancing requires a lot of hard work. Prepare more food to keep the dancers tireless so that the customers are satisfied with the service. These types of events are generally promoted well with word-of-mouth advertising. VIP Nights Entertain your loyal customers by offering VIP access to exclusive menu items and discounts. Your loyal customers will tell their friends about you, which will further build your loyalty. You will soon discover that your loyal customers will show up to VIP nights during slow evenings. Karaoke Night Karaoke nights and competitions are events that involve more customers with your restaurant. Create a fun atmosphere in your restaurant and attract eager singers to your tables. Promote Karaoke events on social media platforms to entice more customers. Celebrity Meeting Are you well connected with local celebrities? Invite celebrities to your restaurant to stand out from the crowd. If the celebrity is of high profile, organize a grand VIP meet and greet. You can prepare a unique dish and name the dish in celebrity names like Soufflé Diana, Bellini cocktail, and a lot more. Art Gallery Night Restore your decoration with the works of local artists in the restaurant walls every few months. On slow sales days, introduce new artists every night. If it’s a launch night, offer to slash discounts on menu items so that loyal customers attend the event. Backyard Games Few classic games like beer pong, corn hole, and flip cup are loved by customers. It revives the fresh memories of college days to increase customer loyalty. When a customer introduces your restaurant to a friend, give off discounts on the menu items. Magical Nights Magic serves as a spotlight for the restaurant. Invite a local magician to perform magic in front of the customers. Add some mystery events by hiding the gift cards on the table. Give ideas to the customer to find out the gift card. Magic evokes the customer, and he loves to come to the restaurant to see exciting things. Mystery Murder Events Sherlock Holmes is an unforgettable person for any adventure lover. Decorate your restaurant with a mystery murder theme. Hiring acting groups and celebrities to illustrate the mystery murder event will enable your restaurant to serve better. Give Importance to Arts and Crafts Showcase your creative skills by conducting an art workshop in your restaurant. Allow customers to present their arts and crafts work on the premises for a specific time. During summer vacation, organizing workshops will make your restaurant popular among children and parents. To add value to the craft and arts events, engage in live music. Hire a band for live music events to entertain customers that improve creativity. Level Up Your Business Now Introduce events to the customers in a unique way that encourages customers to return to the restaurant. Conducting star-classed events creates a ripple event to promote brand awareness and customer loyalty. Have an eye that the marketing channels promote your restaurant in a way that attracts more customers. Even the follow-up events must need to focus on effective restaurant marketing. If you want to fill your restaurant seats on all nights, the right scheduling of the events of your restaurant calendar is required. This article will give you the best restaurant event ideas that really give an exclusive meaning to restaurant sales.
September 3, 2021
Software as a service has turned out to be a growing trend in every industry. Restaurant owners prefer Saas because of their comfortability and highly secured environment. In 2020, 73% of organizations have upgraded their apps to the SaaS environment. Marketers expect the SaaS market value to grow by 60.36 billion dollars by 2023. Get ready to explore the unlimited benefits of SaaS-based online food ordering systems. What is Saas-Based Online Food Ordering System? Software as a service is the abbreviation of the SaaS business model. With SaaS, Restaurant owners can access the application through the internet. No need to download the entire software. Users can make use of the software features by paying the subscription charges. SaaS-based ordering software prefers due to its compatibility. Saas reduces upfront costs with the highly secured environment, operational management, and accessibility. Benefits Of On-demand Cloud-Based Food Ordering System Let us check out the few key benefits of the SaaS-based food ordering platform. A restauranteur can use the food ordering software by accessing the SaaS platform. No need to install the software to make use of the services. The setup time of the SaaS-based ordering software is minimal. Moreover, it demands less supportive infrastructure. Thus it speeds up the restaurant processing activities anytime/anywhere. Restaurants can either opt for monthly or annual subscription charges. Restaurateurs can make a low investment to use the basic features of the software. If the restaurant owner is not satisfied with the SaaS service, you can cancel the service with a few clicks. Saas offers a high level of security to the restaurant and customer data. Hence the restaurants no need to maintain the data separately. Saas offers high security to the customer data. With the SaaS-based software, restaurant owners can change their menus instantly. Eliminates the need to approach the support of third-party aggregators. Restaurant owners can select basic packages and can use them if satisfied. You can upgrade the feature extra charges. SaaS empowers the customers by offering valuable information at the right time. Now the restaurateurs can make better decisions.SaaS providers take care of the maintenance and upgrade issues. So the restaurant owners are free from stress. Summary SaaS products in the foodservice sector is an upcoming sector to boom the sales. Restaurants can connect with customers through SaaS platforms. Increase your business value so that the customer can place more orders. Technological advancements help restaurants to manage and improve business operations.
September 1, 2021
As a restaurant owner, it is essential to know things about the online presence. There are numerous techniques available to raise the restaurant’s profit margin. Every restaurant wishes to bring more customers to increase sales. Develop a customized online ordering application and encourage the customers to download the app. Download incentives can help you gain visibility and customer loyalty. The users who have downloaded are more likely to place orders than without the app. An online food ordering software offers a better customer experience. Moreover, it streamlines the restaurant activities increasing profitability. This article will tell you the checklist for restaurant mobile app promotion. Why Should You Have Your Own Mobile Ordering App? Restaurant and food companies have utilized technology solutions to improve performance, quality, productivity, and customer satisfaction. You can benefit from having an online presence for your restaurant business in several ways in addition. Location-Based Marketing When your app functions with location-based services, you can send location-based offers. Instant push notifications inform you of the attractive offers during mealtime. Location-based promotions not only inform the customers. But also a personalized approach directing the customer to the restaurant's front door. Improves Social Interaction And Brand Recognition Designing a good app enables the customer to relate to your restaurant for good food. Once they have experienced delicious food and exceptional customer service they are more likely to refer your restaurant to their friends and relatives. People will tag your restaurant on social media platforms and will increase the total number of downloads. Getting feedback from customers promotes your restaurant like a wildfire among the users. Due to this, people nowadays check restaurant ratings and reviews on various websites and mobile applications, before deciding whether to eat at that restaurant or not. A well-rated website increases the chances of more customers visiting the page. With Instagram, marketing customers can tag your restaurant picture serving as free branding. You can easily visualize your customers turning down as brand ambassadors. In-depth Business Insights With Improved ROI Online ordering software comprises predefined functions that help in tracking the business too closely. You can also know which dishes gain more profit on the busiest day of the restaurant. When you get a negative review, you can identify the non-popular dishes. Now you can work into the details to resolve the problems. The expenditure, peak hours, and performance of sales assist in pushing your restaurant business to the next level. Cost Reduction And Alignment Of Processes You may wonder what online food ordering systems do for your restaurant business? Well, customers can easily access the menu and introduce new menu items. You can visualize the increase in employee productivity and automate the entire business process. No chance for error occurrence in order processing. Since it is an automated system you are out of printing charges that saves your restaurant expenses. Increases The Customer Trust And Communication A food ordering app not only improves online sales but it increases overall sales. Reviews about your restaurant raise online visibility and brand awareness among the customers. Changes in the menu and events are quickly notified to the customers through the app. Personalized Marketing Channel Integrate your restaurant with an app that allows digital marketers to access customer information directly without the interruption of third-party aggregators. Every customer information is collected from sessions, which is used to improve the marketing campaigns. Besides enabling your marketers to deliver content to users more effectively than other traditional marketing channels once they have all the data they need, an app also provides you with an easy way to share content with them. Social Media Advertising Social media marketing offers you several avenues to promote restaurants. 92 % of promoters use social media as a promotional channel. Advertise the restaurant events, offers, and discounts on social media platforms. Instagram remains a great platform to share menu pictures and restaurant special events. Twitter restricts the number of characters in the post. To specify the website link or menu in the post to entice more customers. Create innovative content that steals the eyeballs of the customer. Improve brand recognition with an authoritative command. Customers often prefer restaurants offering importance to customer interaction and feedback. Build A Landing Page It is crucial to have a website before you launch your mobile app. Present your app information on a normal landing page that is appealing. Integrate social media channels and a time to let users know when the services are available. Requesting your visitors for their email addresses is also a good idea. The first step is to create a landing page. Your website must generate targeted traffic. You can divert your audiences from your main website by positioning your app and your landing page. Create awareness and boom for your restaurant business through landing pages. Make A Teaser Video For Your App Restaurant owners often look for a spark to connect with the customer. Link the app teaser to the landing page to trigger the interest of the customer when the app is launched. Customers will also have an idea about exploring the restaurant ordering app. You can also upload the video on video promotional sites like Youtube, Vimeo, and Dailymotion. Optimization Of The App Store App store optimization is not an easy thing to overlook. ASO functionalities differ from conventional search engine optimization. The ranking of an app in the Google play store and Apple play store depends on various factors. A few of the factors are keywords, video, ratings, keyword-optimized, and quality screenshots. Submit App To Editors You can promote the app in the app listing sites which publish the app in monthly and weekly editions. Approach the review sites to promote your app idea to the customers. Generally, these apps get the app name, description of the app, promo codes, and app icon. There are paid sites listing the app that helps in supporting the app promotion. Take The Advantage Of Content Marketing Hire an experienced writer to prepare the content for the website and restaurant app-related stuff. The writer must update the technical knowledge every day. This will help to prepare an interesting article for your restaurant. You can also find third-party promotion sites and write restaurant guest posts. Email Marketing Restaurants make use of Email marketing to build a customer base. It helps in sustaining the customers with increased loyalty. You must send regular emails to the customers. So that the customers remember about the restaurant whenever they open your restaurant email. In recent days, restaurants allocate a reasonable budget for email marketing for restaurants. It ensures increased revenue generation. Establish Relationships With Customers Building a relationship with the customer is always the best way to promote apps. You can also promote the app across platforms to distinguish your restaurant from others. Partner Up With Influencers A restaurant is a community-based business that needs to influence the people. Get the contact of customers and inform them about the app launch. You can also request the customers to offer word-of-mouth advertising for the restaurant. Utilize Push Notifications The restaurant app’s success depends on how often the diners utilize the app. Push notifications are a powerful tool because of the opt-in and click-through rates. Customers get instant push notifications about the offers, events, and discounts about the restaurant. You can drive more new orders by announcing the new dish with an offer price through push notifications. Create a brand experience by showcasing the logo and restaurant events by using the online food ordering app. Run App Only Promotions Restaurants must offer powerful marketing techniques to download the app. One-time discounts promote the app with a broad customer base. Even a free first-time order delivery will raise the brand awareness of the app among customers. More than half the population across the globe, downloads at least one app every day to place food orders and groceries. This might make the app stand out from competitors. Today, the majority of restaurant apps offer first-time discounts and increase customer downloads. Promotional Cards And Signs You can promote your restaurant activities not only in the app but also in offline mode. You can also announce app-only offers by including promotion cards in the food packages. In this way, your customers place orders again and again. This strategy is considered an effective method in converting orders arriving through third-party sites. Place digital signboards at the front of the restaurant and it creates awareness among the customers. Train restaurant staff to introduce the app to the customers in person. Restaurant employees are the best representatives who speak about your restaurant and app to the customers. Check Out The Wise Word Mobile apps have turned out to be revolutionary in the food and restaurant industry. Regardless of restaurant owner, foodie customer, delivery person, or mobile app developer. Food ordering apps open up numerous opportunities for restaurant business development.
August 16, 2021
Today customers receive hundreds of promotional emails in a month. Generally, customers either archive the email in bulk or directly delete the uninteresting emails. So email opening rate depends on the customer's attention over the marketing emails. Would you like your restaurant email to not be treated as spam? Just follow these best practices of email marketing to achieve your sales goals. Make Use Of Online Ordering Software Restaurants can directly access the customer's email id with the use of a food ordering app. Thus restaurants can send their offers, promotions without the support of third-party aggregators. Create an email list easily with the online food ordering system. So that the restaurants can send an email on special occasions or events. Write a Personalized Message Customers often opt for a restaurant dinner to celebrate their loved one’s birthday. One of the best restaurant email marketing strategies is to sending an email to the customer. You can remind that the birthday is nearby and it is time to celebrate the eve with the restaurant. Restaurants can send personalized anniversary days or valentine's day wishes. Diners prefer their favorite restaurant to spend a wonderful evening with their love mates. Promote Special Deals Seasonal promotions and weekly deals are never a missing restaurant email marketing strategy. But that does not mean you should send emails to the subscribers every second day. A good rule of thumb is to send one email per week. But there are exceptions on holidays such as Thanksgiving, valentine’s day, new year’s eve day, and Christmas. These days provide you the chance to send more emails to the customers. Offering Coupons In Email Restaurants can promote specific products to customers at an exclusive price. Marketers focus on the email followers first, by sending email coupons or vouchers. This type of offer assists restaurants identify frequent purchases of the customer. Few restaurants offer subscription-based coupon offers. For example, get 30 dollars off on your first meal delivery. You can also offer 20 dollars off for the order 150 dollars purchase. This type of discount will bring more customers to your restaurant. Email coupons encourage the customer to make use of the coupon immediately to grab the offer. Restaurant email marketing increases the ROI by providing flat discount gift cards on their next purchase. This approach influences the new customer to place orders repeatedly. Announcing New Menu Items Launch a new menu by sending an email to the subscribers by highlighting the specialties of the new dish. You can also show how the creative idea arrived, and why customers must try the new menu. Restaurants can even introduce seasonal new menus utilizing local seasonal products. Purchase the fruits and vegetables from local farmers. Send Emails At The Best Times Generally, the opening rate of the promotional emails ranges high during the weekends. Restaurants can send marketing emails earlier in the morning. As the customers intend to open the mail in a fresh morning. If a promotional email has to reach a wide range of audiences, then schedule the email on Tuesday. You can achieve the highest opening rate, and the second day to opt for email sending is Thursday. Define Your Ideal Email Frequency Never send a restaurant email to the customer with long gap durations. It annoys the customer due to the inconsistent restaurant marketing strategy. So always send an email with predictable gaps and a comfortable schedule. A survey says 87% of customers like to receive emails from the restaurant once a month. Restaurants can retain customers by sending 3 to 4 emails every month. Email opening rate not only depends on the email frequency in restaurant marketing. But also the time and the day of the email transmitted decides the opening rate of the email. More than 12 EMS companies report that early Tuesday mornings and Thursdays have a high open-rate. Marketing experts prefer both these days as the best time to send marketing emails. Make People Hungry by Adding Images to Email Restaurant owners must include food images in their emails. Mouth-watering images generally attract customers' attention. Photos help restaurants to illustrate a topic or special event. In this way, you create an eagerness about events yet to come or a food feast enjoyed by the customer over the past. Launching a new food item with a sizzling photo triggers the hunger of the customer. Thus, the customer can understand the uniqueness of the restaurant among the competitors. Use A Responsive Email Template Design Write an email structured with the body content stating your message goal. Choose the best location for call-to-action in the email. Marketing experts say that too many CTAs in a single email will confuse the customer that leads to a low open rate. Make use of contrast colors for CTA to differentiate from the other text. Restaurants can send an email containing the offers over the ice-creams. For instance “Rush our special flavored ice-creams running out! Grab the offer while it's chill...”. Place the CTA button at the end of the message to check the other restaurant menus. You can also redirect to the online ordering system. The call-to-action must clarify the customer's doubts. Prepare the subject line of the email with high readability. Nurture Loyal Customers Do you wish to improve sales through a loyalty program or marketing campaign? Email marketing is the right strategy that works for you. Add monthly special offers and the restaurant loyalty event updates in an email. So that the customer never misses out on a single deal. Increase customer engagement by combining the efforts of the loyalty program and email marketing. Combined efforts of the customer loyalty program and email marketing improve customer engagement. Write Email In First Or Second Person Perspective Based On The Context. Write the emails in the first-person perspective rather than addressing them in terms of the company. Talks about the offers and discounts in the second perspective. It helps the customer understand their needs directly. You can state your restaurant specialties. For example, I am glad to inform you that Brown restaurant is renovated with a new design and backdrop. Experience the first-class service with our restaurant. Restaurateurs can write about the offers in the second-person perspective. For instance, you can promote offers as “Your Double cheese pizza is waiting for your bite! Place order now!”. Restaurateurs must write the emails in the first or second person. In this way, it enables the customer to feel the care of the actual person towards their hunger. In this way, it increases the number of customer email replies and improves restaurant communication. Final Words Restaurant email marketing strategy is an effective marketing channel to grow the customers. You can nurture them on an ongoing basis to achieve maximum marketing outcomes. A digital marketing plan for a restaurant starts by following the best practices of email marketing. It earns the best returns under the fixed restaurant marketing budget.
July 28, 2021
A restaurant's success depends on customer retention. The ability to acquire new customers is essential for growing your restaurant. But it is perhaps far more important to get existing customers back to your restaurant. What are the reasons? Customer acquisition is a time-consuming and expensive process. You may find the process tedious. Retaining an existing customer is 6-7 times more expensive than acquiring a new one. You can sell the food items more easily to existing customers than the new customers. Extend long-term customer relationships with effective customer retention. Customers are inclined to restaurants offering good food items value for their money. People don't prefer restaurants that go with a business attitude. Having loyal customers offers word-of-mouth advertising to their friends. You can use this great promotional technique for almost no cost! Let us check out the customer retention strategies that grow your restaurant business. What Is Customer Retention? Customer retention rate indicates the percentage of customers who remain with the business over a given period. Retention rate serves as the key metric for all businesses. In general, restaurants can get loyal customers when there is a low churn value. It also shows the business success by retaining more customers over the period. Restaurants measure the customer retention rate to address the problems existing in the business model. Now the restaurant owners can devise a better strategy to retain the customers. Why are Customer Retention Strategies For Restaurant Considered Important? Retaining current customers is more cost-effective than earning new customers. Harvard business review reports that acquiring new customers is more expensive. Restaurants allocate 5 to 25 % of the budget for new customers. In the case of existing customers, restaurant owners, no need to spend more on advertising. Instead, you can repeat the same promotional strategies that gain the customer's trust. New customers place orders with the restaurant after more convincing. Repeated business orders do not come from customer loyalty. Often loyal customers suggest the restaurant to colleagues and friends. Scheduling a buzz marketing for the retained customers cultivates long-term customer loyalty. Tips To Increase Customer Retention Strategies For Restaurant Devise A Layered Loyalty Retention Program Loyalty retention programs used by restaurants help in retaining customers. Online ordering system preserve the complete details of customers. The customer data gives the ordering pattern and their favorite menu items. Restaurants can send emails or SMS offers on their favorite menu items on a slow sales day. For example, offer discount coupons on the customer's birthday or anniversary day. Offer loyalty points whenever the customer places an order with the restaurant. A certain percentage discount on every 10th order influences to place frequent orders. Opportunities are endless. Customers love to get involved with offers and reach your restaurants repeatedly. Once a new loyalty retention program is set, restaurants can utilize digital signage boards to scroll the offer text. However, sending too many SMS and emails makes the customer irritate. At one point in time, customers might even block the messages and emails from your restaurant. Make A Plan For SMS And Email Marketing Restaurants consider SMS and email as great source points to attract customers. Emails and SMS extend a warm relationship with customers. Adding a personal touch to the messages and emails brings more customers to your restaurant. Restaurants can introduce a new menu or combo offers through crisp SMS and emails. A customer feedback request demonstrates the value given to the customer's opinion. It showcases the commitment towards your customer service. Moreover, it boosts the restaurant's image among the customers. You can frame email campaigns based on customer data. This might work great on holidays and festive seasons. You get more loyal customers to your restaurant. Do you struggle with email marketing strategy? Check out a few strategies that help in engaging customers. Market Your Restaurant In Social Media Platforms Social media serves as the spotlight for the restaurant business. Restaurants make use of social media platforms to keep in touch with their customers. Share the delicious and mouth-watery unique dish photos of the restaurant. If you fail to post the content for a long period, then your followers will miss the updates of your restaurant. So share the restaurant posts constantly on social media to engage the customer. Followers are often considered brand ambassadors who do word-of-mouth advertising for your restaurant. Respond quickly to the customer comments on recipes and services. You can even send thank you messages to loyal customers and positive comments. Take the extra mile by conducting contests for customers. You can request customers to share specific hashtags supporting your restaurant business. Contests promote the restaurant brand among the customers with better interaction. Some of the ideas to make your post interesting in social media channels Events hosted in restaurants.New recipesDecoration and background changesBehind the scenes of the restaurant kitchenWeekly special offers and discountsCustomer shared imagesBest employee of the month Offer Exceptional Customer Service Restaurants can win the customer's heart with exceptional customer service. Expectations of the customer may vary from one person to another. But your restaurant must provide the best of it. Don't think that only delicious food will retain customers. But also a quality service will make customers remember your restaurant. Ensure the portion size of the dish is sufficient for the customer's hunger. Deliver the food to the customer at the right time by avoiding waiting for a long period. If a delay occurs for unexpected reasons, place a call with the customer. Apologize to the customer for the inconvenience. Restaurants must provide live chat in-app and the website. In this way, customers can easily reach the restaurant at any point in time. A fine dining restaurant serves many courses that require constant supervision. Here the customers expect high customer service as they pay more. Lack of customer service will disappoint the customer about your restaurant service. Casual dining restaurant customer volume is high, but the service expectation is low. Customer Feedback Customer feedback is a powerful tool to offer better service to the customer. After the customer receives the food from the restaurant, request customer feedback. You can conduct polls and surveys to get an honest review of the customer. Promote the polls and surveys on social media platforms and digital signage boards. You can even provide incentives or gift cards for participating in the polls and surveys. You can even place a suggestion box at the restaurant entrance to get the customer's opinion. Feedback on the food quality and portion size will help you improve your performance. If you get a bad review, apologize to the customer and assure them you will resolve the issue upon the next visit. Bad reviews The biggest challenge of customer retention is bad reviews. Handling the reviews in the right way will earn you repeat business. A survey states that 45% of customers plan to choose the restaurant only when the restaurants respond to bad reviews. When you respond to a negative review, it shows you value the customer's problems. Not responding to a dissatisfied customer will result in a customer retention failure. Create happier customers by reading reviews from unhappy customers. Even though bad reviews might be painful. Engage Your Customers Create a community to carry out social media promotions or in-person marketing. Sharing the posts in the community boosts customer engagement. When you own a community, it helps in improving brand loyalty. Now your customers can understand the value of placing orders with your restaurant. You can even tell an interesting brand story for your restaurant. Engaging stories make the customer remember about your restaurant. Stories create an emotional bond with customers. You can include the food, events, and specialties of the restaurant in the brand story. User-Generated Content Having user-generated content for your restaurant does more than brand awareness spreading. This form of marketing originates from an authentic place. As the customers offer the user-generated content. Customers can relate to this content because they can engage as they are familiar with them. An anesthetic interior with a decorated plate induces the customer to share pictures. Conducting an Instagram photo contest will assist your restaurant advertising activities. Loyalty Programs The simple psychology is rewarding and motivates the customer to place more orders. Customers get loyalty points based on the order value placed by them. Redeem the points against the next food order placed by the customer. Design the loyalty retention program such that it engages the customer. Configure the loyalty program so that it is easily attainable by any customer. Create A Better Dining Experience Customers frequently place repeated orders when they have a positive restaurant experience. Focus on how to provide the smoothest and most enjoyable restaurant experience possible. This could really be what sets your restaurant apart from all the others. Menu Design Pay attention to every detail of the restaurant service. So that the customer understands the valuable service offered by the restaurant. A well-structured menu design enhances the customer experience with the restaurant. A pleasing menu hones the appetite of the customer. Have an eye that the food and interior design go well with the restaurant experience. Restaurants providing an outstanding dining experience establishes emotional connectivity with the restaurant. Menu pricing strategies help you fix the right pricing for food items. You can also control portion with affordable pricing earns you profit. Table Service Table service helps you find out how customers feel about your restaurant service. Some of the techniques that assist the customer return back to the restaurant every time. They are: Customers can opt to order their food by course or by seat, so they have a choice.Create personalized orders by utilizing the product sequences. Offer many variations of the single menu. Different menus allow the guest to choose as per their preference. Monitor the tables and orders by assigning staff for the table. Thus you can provide better customer service. Host Events Often restaurants implement various tricks to captivate and retain customers. Hosting events will help you improve your slow night sales. Customers always love to listen to live band music or enjoy a karaoke night on weekdays and weekends. You can even conduct stand-up comedy or music events for famous DJs. Conducting ladies-only participated competitions on the night brings more customers. Customers feel interested in spending their nighttime. They might even be ready to pay entry charges for the event. Discuss with the chef and devise a special menu upon hosting the events will gain high profit. Old customers express more interest in attending the events than new customers. Existing customers know more about the restaurant services and specialties. Design Seasonal Menu Items Human brains always look for novelty and new things. The seasonal menu serves fresh ingredients based on the season. When you provide the same menu on all days, the customer will not show more interest in your restaurant. Not changing the menu for long period forces the customer to look for other restaurants. Introduce new menus through email increases customer engagement in the restaurant business. If you think changing the menu might end you with a big risk, then that's not the case anymore. Online ordering software lets you change the menu with informed decisions of the customer. You can improve the menu design from the scrap. Food ordering app analytics report helps you sell the menu items based on customer preferences and season. For instance, you can offer discounts on vegetarian and vegan menu items for customers on a special day. Effective Use Of CRM Customer retention strategies for restaurant remains the main ingredient in flavoring business. And there comes customer relationship management(CRM) to help you manage customers. CRM maintains the database for the customer associated with the restaurant. The database contains the contact details, DOB, and anniversary dates. Sending a wish on a special occasion will encourage them to plan for a dinner with your restaurant. CRM stores the history of the customer menu preferences. CRM guides restaurants to arrive at better decisions in menu and marketing strategies. Have A Record Of Customer Profiles Online ordering systems record customer details with a separate profile. Individual profile supports a personalized experience for the customer. The profile helps you send emails eliminating paper-based receipts. Upload gift cards for special occasions of the customer's birthdays and anniversary days. Add Personal Touch Treat the customers special whenever you serve them. Customers will express more interest in placing orders with the restaurant repeatedly. Train your employees about how to welcome the guest. Employees must guide the customer to have a seat comfortably in a place. Restaurant staff must remember the customer's favorite dish. When you serve the customer as per their wish, the customer feels at home. Customers can place more orders with familiar serving staff. Moreover, customers can inform their dish preferences. Providing a better service improves customer engagement and retention. Remember that you don't over impose the customer when you offer service. Effective Online Restaurant Advertising Online ordering software updates the upcoming events to the customers through marketing tools. As you hold the customer data running an email campaign is very effective. If a customer has not visited for a long period, restaurants can send a reminder email or SMS. Personalized push notifications help the customer to stay updated with the restaurant news. But don't send too many messages then people will consider this message as spam. Social media campaigns help in marketing the restaurant among the customers. Restaurants can conduct polls, contests, and competitions to interact with the customers. Tweets, posts, and comments improve the restaurant brand loyalty increase customer retention. What Is Customer Retention Rate? Customer retention rate is the number of customers managed over a specific time. Retention rate helps you identify the success and failure of the marketing efforts. Restaurant owners consider business management as a crucial aspect. You must always have an eye on customer retention rates. Customer retention rate tracks business progression and finds which section needs improvement. How To Calculate Customer Retention Rate? Customer retention program ideas help restaurant owners to grow their businesses. You can make use of a loyalty program to calculate customer retention. Customer retention is the total number of new customers gained in the given period. Subtract new customers from total customers at the end of the time frame(EC). Divide the number obtained by the total amount of customers at the beginning of the period (SC). Multiply the final number by 100. Example Consider a quick-service restaurant running a loyalty retention program. At the beginning of the month of May total number of loyal customers is 500. During the month of May restaurant may acquire 150 new customers, and at the same time, 40 customers leave. So the total number of customers at the end of the month is 610. You can calculate the customer retention rate with the following methods. Customer retention rate = ((610-150)/500)*100 = (460/500)*100 = (0.92)*100 The customer retention rate for the month of May is 92%. You can calculate the customer retention rate either weekly or yearly. Conclusion Getting a repeat business for your restaurant is not an easy task. Visualize the sales progression with the use of customer retention strategies. Maintain good relationships with the customers to offer satisfied service. Don't take customer orders for granted at any point in time. Show how much you appreciate customer business. Request feedback and improve the service then and there to retain your customers. Customer retention strategies for restaurants offer assurance to increase profits.
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