Posted by Priya September 2, 2021 Restaurant Marketing
Here I take a great opportunity to introduce the incomparable benefits of cloud kitchen. Shall we delve into it? In recent days, cloud kitchen is grabbing the attention of the restaurant industry. The low investment with high returns of the cloud kitchen makes it preferred by the majority of the restaurant owners. These two factors are taken into consideration by the restaurant start-ups. Transforming your restaurant business online might confuse you a bit. But you are living in the information age and every one of us is overloaded with information.
This influences the essentials of understanding the challenges of the restaurant industry. Even though you serve delicious food with customized furniture you still struggle to improve business. And there comes the cloud kitchen to help your business. You may have a question about whether cloud kitchen is a wise idea for my restaurant? Let us check out how it helps your restaurant.
A cloud kitchen is referred to as a ghost kitchen or dark kitchen. In other words, it is also known as a virtual kitchen or satellite kitchen. This type of restaurant kitchen doesn’t offer a dine-in facility. If you want to start your restaurant with low investment and risk then cloud kitchen is the right choice for you. Compared to the expenses of the traditional restaurant cloud kitchen is cheap. Restaurant owners can experiment with diverse concepts which redirect to a variety of delivery business models.
The cloud kitchen is classified into the following types.
A single theme or a concept is used for the functionality of a standalone brand cloud kitchen. Generally, standalone kitchens offer one or two cuisines with 10 to 15 menu items. The standalone kitchen layout is around 300 square feet.
A virtual restaurant is created under the existing restaurant setup. These restaurants link themselves with online food ordering systems to promote the business. Virtual kitchens offer different menu items than that of the main restaurant. It provides a chance for experimenting with a new cuisine that is never offered in the existing restaurant.
Any restaurant owner with the desire of business expansion over multiple brands chooses cloud kitchen. A multi-brand cloud kitchen allows multiple brands to function in the same restaurant. This type of kitchen utilizes the same equipment and resource as the existing restaurant. Usually, they are cuisine-specific that satisfy different customer or target groups’ demands. Having an online food ordering system will offer you better audience penetration that expands the customer base.
Communal kitchens is a shared kitchen space or commissary kitchen. It is a large kitchen space where numerous restaurants can occupy on a rent basis. Every restaurant brand can have individual kitchens units equipped with essential utilities. Usually, these kitchens are located at strategic points where customers are active, particularly for certain types of cuisine.
In an operator-managed cloud kitchen, food preparation operations are carried out by the kitchen operator on behalf of the restaurant brand. The online food system promotes the restaurant in a unique way. Restaurants receive orders from the food ordering apps. The operator takes care of the order process from the order acceptance to third-party food delivery. The best way to expand the cloud kitchen business is to have an operator-run cloud kitchen. It’s like a virtual franchising model.
Restaurant owners often look towards cloud kitchens because of the low investment in the real estate section. Location plays a main role in differentiating your business from your competitors. The expenses associated with cloud kitchen opening are less compared to the traditional dine-in restaurant.
With the cloud kitchen model, there’s no need for a location with foot traffic, parking, or a high-end location. Nevertheless, low rentals are essential to ensuring proper sanitation.
It is also important to select the location based on the type of food product you are selling and the customer demographic. Your cloud kitchen should be located somewhere where there is a lot of demand for your food serving.
Setting up a cloud kitchen starts with the selection of the right staff. Search for qualified chefs with relevant experience in each cuisine. Once you hire the right employee allocate sufficient time to train the employees. The minimum staff size for an online kitchen is five employees. You may need to hire two chefs, one housekeeper, and two helpers. Chefs at Commis level 1 make an average salary of Rs 14000 – Rs 15000, while helpers and other staff make salaries of Rs 6000 – Rs 8000 depending on their job duties. The restaurant needs one employee to take telephone and online orders in addition to the kitchen staff.
After choosing the location it’s time to set up the equipment for the kitchen. Decide the position where every piece of equipment is placed based on the restaurant layout. You must also make deep research in purchasing mixers, freezers, and ovens. You must also focus on the purchase of the saucepans, ladles, and utensils that are used by the chef. Above all, the purchase of the kitchen equipment depends on the type of cuisine served by your restaurant.
The food delivery business greatly depends on the packaging material. Even though you offer good food if you don’t serve the customer properly you may end with a bad brand name. You need to purchase plastic containers, spoons, and boxes to assure proper packaging.
Every country has set different legal requirements for restaurant processing. Restaurant owners must get proper licenses and permits to open a new restaurant in a specific location. Restaurants get licenses such as FSSAI, environmental clearance, and fire safety licenses. Remember getting a license takes a bit long time. You must also keep track of the annual license renewal.
Once you integrate your restaurant with the right technology to accept and process orders. You have to focus on the food delivery particularly packaging. Depending on the type of food restaurants must purchase plastic spoons, forks, and plastic containers. Assign a separate team to pack the foods for the customer. Restaurants often allocate 5 to 6% of the total order expense for packaging.
Few restaurants spend 8 to 9% on packages to provide great customer service. The packaging material must be strong and quality such that it keeps the food warm. Make use of different types of containers to handle a variety of dishes of varying temperatures and textures. You can even promote your restaurant through packages by printing logos. Your restaurant can also show its commitment to the environment by using eco-friendly materials and sustainable cutlery.
An effective marketing strategy will help to spread the cloud kitchen benefits. Perform deep research about your competitors and the customer preferences over menus. Strengthen your online presence through social media promotions.
Ensure that you engage your customers through enticing images of food, polls, interesting blog articles, etc. Feature your online profiles by requesting more user-generated content.
If you have an idea of a cloud kitchen then you need to set up online ordering. There are two options to implement cloud kitchens – food delivery apps or own apps. More and more restaurants prefer aggregator apps but they face high commissions. But online ordering system is a cost-effective approach to increase your restaurant sales. To create an online ordering app for restaurants, you should reach out to app developers with experience in the field.
With increasing smartphone usage the restaurant industry is hit by advanced technologies. Cloud kitchen seems to be a trendsetter in recent days. Restaurants have explored the most profitable ways to generate revenue with minimal risks. If you need to stay updated with the food industry, cloud kitchens will exceed your expectations.
More customers, More Orders, More revenueStart Free Trial