How to use Facebook Marketing to promote your restaurant? With Facebook ads example

Posted by Priya December 15, 2021 Uncategorized

Facebook Marketing to promote your restaurant

Every one of us loves to eat delicious food. Facebook reports 1.6 billion active users every day, and that turns out Facebook is the right platform for restaurants to market their restaurant services. 

If you are still not registered on Facebook, make your move now. Want to know about the advantages of online restaurant marketing on Facebook? Let us check out the new Facebook restaurant marketing strategies to grow your customer base.

  1. How To Make Facebook Marketing Successful And Engage Your Users?

If you think engaging customers with interesting information on Facebook is a complicated task, in reality, that is not true. As per statistics, Facebook images and videos highly engage the customers with increased click-through rate and sales. 

On average, every user checks Facebook at least 8 times per day, so restaurateurs must prepare a highly engaging post to attract more customers.

  • Share Mouth-Watering Pictures of Dishes

Attractive mouth-watering images will bring more customers on a regular basis. It might be a weekday start, but customers plan for dinner from Friday afternoon itself, and restaurants can suggest customers with the pictures of menu items. Restaurateurs must keep a camera ready to shoot whenever the chef prepares a unique recipe. 

Customers view the shared images of the restaurant and remember them for a longer period. Taking a photograph of food items does not require an expensive camera or photoshop knowledge. 

Nowadays, even a smartphone is enough to take quality pictures to reach more customers. Restaurateurs can use filters and other picture tool apps to create unforgettable pictures of menu items.

  • Make Use Of Hashtags

Restauranteurs must make use of relevant hashtags that perfectly describe the restaurant’s food and brand. Not using proper hashtags will make the marketing efforts fail even though you share a gorgeous image. 

+Facebook targeting for restaurants can use food hashtags such as #pizza or # tapas or #wine to attract more food lovers by seeing their favorite food hashtag. 

Restaurants can utilize trending hashtags like #veganfood or # vegetarian or #treatyoself or #farmfood or #indianfood to advertise the restaurant based on the demographic information.

  • Post Your Ads At The Right Times

A well-known fact is that one size does not fit all, similar to the different strategic implementations for various marketing platforms, to succeed in your efforts. 

Marketing experts recommend sharing the promotional posts between 1 pm to 3 pm in the mid of the week. The best time to share a post on Twitter is 1 pm on Fridays, and on Instagram, the highest post engagement is between 7 pm and 9 pm.

  • Feature Your Employee Talent

In recent days robotic customer service and self-driving cars eliminate the human presence. 

Restaurants can post the best performing employees with their smiling face pictures that connect with the customer and identify the staff easily. That does not mean every restaurant must post a picture of a waitress serving the customer.

Preferably restaurants can show off the chef with his secret recipe that adds a personal touch to the post. Rewarding employees will make the customers understand the standard and qualities preserved in the restaurant.

  • Speak About How You Shop

Having a conversation with restaurant staff to know about ingredients to pick from the local market is an incredible way to boost the quality of the food to serve the customers and the purchase from local farm owners.

Take snaps of cracked fruits, veggies to show the ripeness or the freshness of the restaurant food and share with the customers. 

  • Respond To The Messages

Customers always have a bundle of questions about your restaurant, whether you serve organic fruits or your restaurant offers fruit-based ice creams and a lot more on seeing your Facebook posts. 

Facebook marketing strategy for restaurants enforces to stay attentive towards social media accompanied by the immediate response to the Facebook customer messages that makes them feel personal care offered by the restaurant.

  • Engage Yourself With Live If You See Something Cool 

A carefully polished and curated content to develop a specific image makes the people sick to listen to it, and for this reason, restaurants need to go live when some cool thing happens or an awesome moment or a trip or a song to share with customers, where people may love to see.

  • Create An Exciting Menu To Support Facebook Marketing

One of the best facebook restaurant ads strategies is to create a menu profile that saves them time and frustration of the customers.

No one is ready to browse through hundreds of menu lists and their photos by the time customers might search for another restaurant to have their dinner.

Restaurants can add a menu to Facebook by uploading a pdf file to the menu. 

Navigate to the newsfeed and the left side panel of the page under about click add a menu to upload image or pdf file. After upload completion, click confirm to view the menu. 

Now your online customer can know what your restaurant offers, especially to the customers, and how you differ from the competitors.

2. Responding To Reviews Is Key To Facebook Marketing Success.

About 60% of customers read restaurant reviews before having their dinner, and if your restaurant has no reviews, then customers suspect it is really worth moving in.  A newly opened restaurant will not have reviews, bu-t that does not mean you can compromise easily.

The best way to get something from others is to ask for it, and most people forget to post a review. A Restauranteur must build their Facebook review section by thanking the customer for visiting the restaurant and invite them to provide reviews.

Restaurants will not get a positive review every time, and the negative review will make them learn from the mistakes. 

Always approach the reviews with a positive attitude and not too personal. Even though it is unfair, criticism handles them professionally, which helps you find a better future. 

A calm and balanced approach to the Facebook reviews improves the trust over the restaurant and the care taken for the individual restaurant experience. Similar to the quotes, you can’t have the fruit without the roots.

3. Promote Your Restaurant’s Facebook Page Through An Effective Ad Campaign

Restaurateurs are often confused in selecting the best method of how to market a restaurant on Facebook. But Facebook understands more about the users exceeding the expectation, and the best part is that Facebook offers knowledge at a low cost. 

A precisely targeted advertisement promotes the restaurant business to the right set of people who wish to view the advertisements.

Location-Based Targeting

Facebook targeting for restaurants first focuses on the targeting options to ensure that the advertisements reach the right set of people.

For instance, if a restaurant does not wish to show ads to Australia, you can eliminate the marketing efforts, and for this reason, configure location targeting by specifying the restaurant zip code in Facebook’s Ad Manager platform. 

2. Target People Most Likely To Dine With You

Restaurant owners always think that the people nearby the restaurant location will refer to place the order with their restaurant. But that’s not the true scenario forever, and this puts a necessity on restaurants to focus on targeting people. 

Location targeting concentrates on three categories such as demographics, interests, and behaviors.  Facebook lets restaurants target the ads based on age, user preferences, sex, and interests. 

For example, restaurants can offer grilled chicken at half price for a couple of entries with a drink, encouraging the target audience to be happy.  You might have remembered the interest checkbox filled out during the registration process. 

Facebook algorithms analyze the user interest and click performed by the user to support the restaurant owners to identify the interested customers for a particular ad. 

3. Reach New Audiences With Lookalike Audiences

Facebook targeting for restaurants offers a great option to expand reachability through a lookalike audience. When a restaurant needs to send more than 1000 emails, restaurants can target the customers with Facebook lookalike marketing. 

Restaurants can upload 1000 customer email addresses into Facebook that defines the restaurant customer base to Facebook. By now, Facebook understands the restaurant preferences and looks for a similar type of audience by offering friend suggestions to connect with your restaurant.

Administrate your lookalike audience on Facebook by following the steps.

  1. Go to Audiences and click the Create Audience dropdown by selecting the source.
  2. Select country to find similar users.
  3. Set the audience size through the slider.
  4. Click create the audience.

Facebook will take 24 hours to create a LookAlike audience to gain worthy users.

4. Attract Customers With An Engaging Atmosphere

Latest reports claim that 25% of restaurants failed as customers don’t feel the atmosphere is best to dine in. 

A negative atmosphere spoils the customer’s mood, and customers never recommend the restaurant to their friends even though restaurants serve delicious food with exceptional customer service.

It is not essential that every time you post the food item or drinks,  you can even showcase the sexy space to tempt the customers to see the fabulous atmosphere.

6. Use Remarketing Strategy

When a user views a restaurant advertisement, then decides to place an order, such that an advertisement contains 7 to 13 touchpoints of the brand. 

Remarketing brings the customers to your restaurant door by re-engaging their daily basis. 

Check your Facebook profile to find the people who have visited your restaurant profile and remarket the promotional ads to those users.

6. Create Fun Free Events To Entice New Customers

About 99.9% of customers love to have free stuff, food, and drinks wholeheartedly. 

Facebook marketing strategy for restaurants transforms as a pretty sweet combo when accompanied with fun events, theme nights, or seasonal offers. This approach helps to connect with the new customers and understand the restaurant’s features. 

Restaurants can create a themed background for valentine’s day, or mother’s day, or children’s day with colorful lights, and free entrance will guarantee to fill your restaurant cash counters.

Make Your Final Move Now!

Facebook advertising algorithms have undergone extensive changes over recent days, and it’s essential to understand all these factors to improve customer engagement towards the restaurant post. 

Instead of simply posting the restaurant image, restauranteurs must optimize the restaurant’s Facebook business page, links, photos, and videos.  Whether you are a Facebook marketer running a campaign or a new user to  Facebook marketing strategy for restaurants, check out the Facebook marketing strategies to promote your restaurant business.

Author Bio


Priya is a passionate writer and enjoys writing articles about software, technology, and marketing. Through her informative blogs, she regularly discovers new tips and tricks that drive sales for restaurants.

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