How To Use Push Notifications As A Way To Increase Online Food Ordering

The ever-growing food ordering services move with fierce competition. So it becomes essential to step ahead to survive the business. Restaurateurs make use of social media channels for communicating with the customers about their restaurant information. 

But over the years, people turn to look for effective means of communication channels with a cost-effective option. And this led to the push notifications being integrated into the online ordering systems. 

Recent studies claim that an 18% higher open rate for push notifications than other communication channels. Restaurants can trigger the interest of the customer to place the order through push notification.

What Is Push Notification?

When you want to maintain a long-term relationship with the customers, push notifications are the right strategy to implement restaurant business promotion activities. Push notifications are either sent through email or short messages containing the link to the home page, which increases traffic.

Regular customers and new customers get instant notification of the offers, discounts provided by the restaurant. Once the customer clicks the link present in the push notifications, the customer receives the complete details about the restaurant. 

These notifications also remind them of their favorite foods, availability time, and the time of arrival. 

Types Of Push Notifications

• A Simple Push Notification

A simple way to inform a message to the restaurant customers with a push notification giving the offer information. For example, Get one medium pizza at half the rate by purchasing one big size pizza.

• Scheduled Push Notification

Restaurateurs always plan offers, discounts based on festivals and occasions in advance.  Scheduled push notifications permit the restaurant owners to configure the date and time of the message sent to the customers during their offer planning phase. 

They can also specify the offer period validity and on which day of the week offer is available for the customers. Scheduled notifications can inform the customers over the specified location when they reach or leave that place. 

For example, the scheduled message can be in the following format as It’s Tuesday today! Get your desserts at a half rate.

• Geo- Location-Based Push Notification

This type of push notification allows setting virtual perimeters for geographical locations.  Notify the offers to the customers within the specific area. For example, you can send a geo-location-based message as our chefs thought to offer you a great feast on this festive occasion. 

• Targeted Push Notification 

 Restaurant owners have direct access to the customer relationship management tool, which permits them to assign push notifications based on the analysis of app behavior, customer likes, and dislikes. 

Targeted messages include a personal touch with a notification to the customers, influence them to pay attention to the restaurant message, and triggers them to utilize the offer. 

For example, you can send a targeted message as Hey! We know you love our strawberry milkshake. It’s on the house this morning, especially for you. Taste your favorite drink today!

• Time-Bound Push notifications

Send limited period offers with a message of offer ends soon and the limited sales period creates an urgency among the customers. 

This type of notification triggers the interest of the customer to grab the opportunity immediately. Even though the offer is expired, it is essential to notify the customer that the offer is not valid to try some other time.

• Reminder Push Notifications

Restaurant owners can remind their customers if they left their profile incomplete or customers have not placed the purchase order for the selected menu in the cart. This type of message reminds the customers that they should not miss the discount opportunities. 

Reminder push notifications assist in turning out customers as loyal with the frequent touch of restaurant notifications. 

How To Write Push Notification With Examples

• Limited Period Offer Push Notification1

You can announce the limited period offer of a return food item as you dreamed it. We dare it. A double chocolate layer cake is back- only until Feb 27th.

• Delivery Status Push Notification

Customers can get an update of their food delivery status as Hi Tim! Just grab your order from Bros restaurant. So you’ll have it soon.

• Season-Based Push Notification

Climate-based or festive season-based offers are notified to the customers as pizza calls you. It wants you to know you don’t have to weather this storm alone.

• Environment Based Push Notification

Environment-triggered notifications such as traffic are light now, so it’s the perfect time to grab the offer now.

How do Push Notifications help to Increase Online Food Ordering?

In recent days push notifications have turned out as a powerful digital marketing tool compared to email marketing. The average open rate ranges above 90%, which is higher than the open rate of emails that ranges only 23%. Push notifications increase the visibility of the restaurant among the customers.  

Click-through rates improve the customer engagement rate along with the 92% high retention rate. Push notifications contain the link to the restaurant home page, which influences the customer to see the restaurant app active on their mobile and make more purchases. 

Restaurateurs have viewed revenue increased 210% with the usage of push notification than the traditional email marketing. 

Tips For Restaurant Marketing Using Push Notifications

#1. Relevancy – When a restauranteur provides a tempting offer with push notifications, then it should reach the relevant customer, who is more interested in it.

#2. Perfect Timing – The push notification should pop up at the right time to the customer’s mobile app. Otherwise, the customer may opt for uninstallation.

#3. Frequency – Restaurants can gain five-fold profit only when the push notifications get triggered in strategic intervals. Since when customers receive the push notification, it makes them feel irritated. So the proper gap between the current and previous push notifications is preserved by providing time for the customer to react to the offer. 

#4. Symbolize your brand – Design the push notifications such that it resembles your restaurant image, which helps the customer recognize your restaurant among the competitors.  

Conclusion 

Push notifications transfer messages directly to the customer’s mobile phones, which widens the online reachability that captures the lead forms, and customers subscribe to your service with a single click. We hope that these push notification strategies help in increasing online food ordering to a greater extent.