Posted by Priya May 26, 2021 Online Ordering
The success of a restaurant business greatly relies upon the food taste and the service quality, but above all, customer convenience matters a lot. People love to get their fine dining experience without affecting the comfortability of their couch. There are numerous physical obstacles between the restaurant and the customer, which complicates the easy food ordering process.
Online food delivery systems have raised the restaurant business up to 300%, and it is the best time to invest in it. To add further to the 60%, U.S.foodies place orders once a week, and the count is supposed to increase. In this case, do you wish to share your profits with the third-party aggregators, or do you want a customized in-house online ordering platform that earns handsome profit? Check out the article and understand why you need an in house online ordering system for your restaurant.
Online food ordering system facilitate the restaurant owners to access a set of operations such as accept orders, process them, order delivery, offer loyalty points, manage items, and assign orders to the delivery boy. Owning a customized food ordering app nurtures personal branding, which establishes a long-term customer relationship that generates better ROI for your business.
A survey states that restaurants lose 30% of their revenue by using third-party aggregator apps. Restaurants pay a commission charge of 20% in Uber eats, and they also pay additional charges for marketing their restaurant such that it appears at the top of the result. Grubhub marketplace charges 10 to 15% commission charges for 20% of food orders placed from them.
For example, a restaurant receives 22 delivery orders in a week with a sale amount of 636 dollars. Uber charges 190.80 dollars, which shows that the aggregator apps have taken 30% of the weekly earnings of the restaurant. Thus, it’s your turn to transform your restaurant profitable using an in-house food ordering system.
Food delivery portals deny access to the customer information, but an in-house food ordering system offers complete access to the customer data. Interact with the customer directly and learn the popular dishes and food ordering patterns of the customer supports designing your menus based on the target customers. Promote offers, discounts, and loyalty reward programs to the customer instantly.
Customers who have ordered food from your restaurant already are more likely to place orders repeatedly if they feel good at the first time itself. But as the food industry is competitive, most of the time, customers expect offers and discounts. With in-house food ordering systems now customers get a notification about their favorite meal available at a discounted price for a specific period.
Customers love to view the personalized messages from the restaurant, which motivates them to place the order with the restaurant. When a customer refers to a friend, he gains the loyalty points based on the total purchase amount value of the friend, where the customer can redeem the loyalty points over the next purchase.
Customers expect the food ordered should reach their doorstep within a short duration, and the Dominos have viewed their sales increased 20% to 40% because of the live tracking facility. Customer retention depends on the quick delivery of the food and the restaurant service, which indicates the real-time order status transparent for both the customer and the restaurateur.
Online ordering system tracks the kitchen process of the restaurant and finds out how staff members handle food orders efficiently. With the help of the food ordering app, outlet managers never get a chance to face angry customers due to wrong orders or food wastage as every single order gets tracked in real-time. All these factors improve the customer experience by ensuring the branding of the restaurant.
Customized food ordering systems enable the customer to directly access the restaurant regarding any issue with the food or order, whereas using third-party ordering platforms offers no way to hear customer complaints, which creates obstacles in restaurant service improvement.
A techonomic study reports that 76% of customers who encounter delivery errors through third-party apps blame the restaurant for bad service. Even though you don’t have control over the aggregator apps, it affects the restaurant’s reputation.
A restaurant ordering system offers full access control to perform operations by allowing restaurateurs to handle customer grievances with an improved method. Now the dashboard offers the issues faced by the customer with the restaurant and the better way to resolve them. Customer support is the key for any business, so make your customers happy with exceptional service.
Let us look into the few fundamental features of the in-house food ordering system to boost restaurant sales.
In-house online food ordering systems earn massive profits by encouraging the customers to place more orders and turn into loyal customers. Now, this is the right time to switch your restaurant business from third-party aggregators to a customized food ordering system. Get more orders today!
Priya is a passionate writer and enjoys writing articles about software, technology, and marketing. Through her informative blogs, she regularly discovers new tips and tricks that drive sales for restaurants.
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